The Rewards, Challenges and Inevitability of e-Commerce Not only must businesses create and implement mobile platforms, they must also sufficiently manage those platforms to ensure they are constantly optimized in a way that meets customer expectations through all or most devices. Smartphones have turned city navigation into a near hazardous experience. How you ask? Well, just walking along a sidewalk is bound to earn you a few bumps and bruises, as hurried passerby’s, engrossed with their mobile devices blindly rush by. Smartphones have made their way into our daily, scratch that, hourly lives. They are the proverbial Robins to our Batman selves, always available and ready to help. A handy little personal assistant- who could turn that down? Who would? And so we carry on, tolerating the little run-ins we encounter with people who cannot tear their attention away from their phones. Pedestrians however, aren’t the only ones to have noticed the smartphone saturation and likewise, they aren’t the only ones making an effort to accommodate this evolution in culture. Studies show that more ecommerce transactions are being processed than ever before. While commuting, working, exercising, eating, you name it, busy little fingers everywhere are tapping away at their phones to source, compare and purchase products and services. Savvy business owners have increasingly taken note and risen to the occasion, supplementing their websites with mobile sites and applications in an effort to capitalize upon the growing

ecommerce market. In fact, for many companies, mobile site traffic is beginning to surpass that of their original webpage, and according to digital analytics provider Comscore, 78% of mobile-based searches for a local business or product do result in a physical sale. That’s a compelling statistic for businesses wishing to remain competitive in a digital world. To simply create mobile sites and applications aren’t enough however. The world has certainly gone digital, but the scope of that technology is constantly changing. Not only must businesses create and implement

mobile platforms, they must also sufficiently manage those platforms to ensure they are constantly optimized in a way that meets customer expectations through all or most devices. Security is another factor that has increasingly become a concern. It used to be that stores were worried about being beguiled by forged checks and fake hundred dollar bills. The rise of ecommerce has lead to a completely new dimension where an enterprise must be a mindful of their own loss potential as well as that of their customer. Transactions taking place online must be accomplished in a highly secured environment, to avoid any interception of a consumer’s financial information. If a breach should occur, the cost it could have on a company is significant. While it has it’s own set of challenges, there is no denying the positive effect a good mobile experience can have for a business. Consumers love to shop and that enthusiasm, coupled with the endearment for all things mobile is shaping up to be the future. Source: http://omniesolutions.blogspot.com/2014/12/the-rewards-challenges-and.html