THE ULTIMATE BUYERS GUIDE: WHAT RETAILERS WANT FROM THEIR MOBILE PRINTERS

IN-STORE SHOPPINGIN-STORE SHOPPINGIN-STORE SHOPPING

Guide to Modernizing

THE RETAILERSTHE RETAILERS

WHAT ARE RETAILERS DOING TO ENHANCE THE IN-STORE SHOPPING EXPERIENCE FOR THEIR TECH-SAVVY CUSTOMERS?

WITH ALL OF THIS INEXPENSIVE TECHNOLOGY READILY AVAILABLE, WHY HAVEN’T RETAILERS BEEN MORE EFFECTIVE MODERNIZING THE

CUSTOMER’S IN-STORE EXPERIENCE?

43% PLAN TO INVEST IN MOBILE POS HARDWARE

33% PLAN TO INVEST IN

DIGITAL SIGNAGE

30% PLAN TO INVEST IN “NON-POS ENABLED” MOBILE DEVICES FOR STORE

ASSOCIATES

STORE TECH ISSUES ABOUND:

A WAY OUT? TOP OPPORTUNITIES FOR IMPROVING THE IN-STORE EXPERIENCE

46%IS PREVENTING THEM FROM MOVING FORWARD

OF RETAILERS SAY EXISTING TECHNOLOGY

44% OF RETAILERS SAY THEIR STORES ALREADY HAVE TOO MUCH GOING ON TO ADD ANOTHER PROJECT

40% OF RETAILERS ARE CAN’T DECIDE IF NEW TECHNOLOGIES WILL BE TOOLS OR DISTRACTIONS

67% of retailers find ways to make employees more productive

77% of retailers have added self-service customer-facing technology

52% plan to invest in mobile printers

5 MOST IMPORTANT FEATURES

4 BEST CHARGING OPTIONS

5 TOP COST CONSIDERATIONS & BUYING CRITERIA

RELIABILITY - 75%DURABILITY – 60%SPEED – 52%SIZE – 46%WEIGHT – 42%

Direct connection to an AC power outlet – 58%

Charge via USB – 54%

Printer/battery charging cradle – 41%

Battery only charger – 24%

PRICE–53%EASE OF INTEGRATION – 43%USABILITY - 34%REPUTATION OF PRINTER – 28%SPECIFICATION–27%

*SOURCE: RSR RESEARCH, MOBILE IN RETAIL: THE NEW NORMAL, A SURVEY OF 72 RETAILERS, APRIL 2016*SOURCE: INNOVATIVE RETAIL TECHNOLOGIES, RETAIL TECH SPEND PRIORITIES, A SURVEY OF 500 RETAILERS, Q4 2015*SOURCE: BROTHER INTERNATIONAL, MOBILE PRINTER SURVEY, 100 MERCHANTS, Q2 2016

$50

free

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