the retail experience, reimagined
DESCRIPTION
Retail Optimization with a mobile apps by TapteraTRANSCRIPT
The Retail Experience, Reimagined THE TAPTERA IPAD APP
KEYCustomerSales Assoc.
Traditional Retail Sales Cycle
KEYCustomerSales Assoc.
Traditional Retail Sales Cycle
KEYCustomerSales Assoc.
Traditional Retail Sales Cycle
KEYCustomerSales Assoc.
Traditional Retail Sales Cycle
KEYCustomerSales Assoc.
Traditional Retail Sales Cycle
KEYCustomerSales Assoc.
Traditional Retail Sales Cycle
KEYCustomerSales Assoc.
Traditional Retail Sales Cycle
KEYCustomerSales Assoc.
Traditional Retail Sales Cycle
KEYCustomerSales Assoc.
Traditional Retail Sales Cycle
KEYCustomerSales Assoc.
Traditional Retail Sales Cycle
KEYCustomerSales Assoc.
Traditional Retail Sales Cycle
KEYCustomerSales Assoc.
Traditional Retail Sales Cycle
KEYCustomerSales Assoc.
S
Traditional Retail Sales Cycle
KEYCustomerSales Assoc.
S
Traditional Retail Sales Cycle
THE RESULTS
Longer Sales CycleUnclear customer needs lead to trying multiple beds that are not a good fit
Disparate Product InformationFull product knowledge most likely spread across multiple employees
Limited to on-floor productsEmployees can only show products on the floor – no way to show value of ‘Out of Stock’ or ‘Arriving Soon’ inventory
A New ExperienceKEY
CustomersSales Assoc.Empowering the Human Element of Sales
MF
A New ExperienceKEY
CustomersSales Assoc.Empowering the Human Element of Sales
MF
A New ExperienceKEY
CustomersSales Assoc.Empowering the Human Element of Sales
MF
MF
A New ExperienceKEY
CustomersSales Assoc.Empowering the Human Element of Sales
MF
MF
A New ExperienceKEY
CustomersSales Assoc.Empowering the Human Element of Sales
MF
MF
MF
A New ExperienceKEY
CustomersSales Assoc.Empowering the Human Element of Sales
MF
MF
MF
S
A New ExperienceKEY
CustomersSales Assoc.Empowering the Human Element of Sales
MF
MF
MF
S
A New ExperienceKEY
CustomersSales Assoc.Empowering the Human Element of Sales
THE RESULTS
Shorter Sales CycleDetailed attributes of each product, popular filters, and sales-suggestion tools shorten the time to buy
Improved Customer ExperienceEmployees with detailed product information at their fingertips, improve the buying exerience
Limited to on-floor productsEasily show customers all products available, even those not in the store – take an order, and even schedule delivery all within the app
A Better Customer Experience• Enhance 1-on-1 conversations – Provides the employee & customer a digital
showcase to discuss the product
• iGeneration Retail – Meet the growing expectations of a new retail generation
• Utilize analytics – Predict trends and sales cycles specific to a store or region
Provide A Product Knowledge Base• Train employees – Customized training modules to increase product knowledge
• Push notifications to stores – e.g., announce sales, promote internal contests, distribute new sales materials
Shorten the Sales Cycle• ‘Show and Sell’ – Drive sales with real-time interaction of products
• Mobilize the Retail Floor – Make sales transactions from anywhere
• Naturally Cross-Sell – View products commonly purchased together
• Define a Proven Sales Process – Standardize the sales experience by creating a linear process within the app