the remarkable practice academy january...

•"I Need Your Help..."•Be a great PT, refer, screenings, talks.."

•Landing Page Gift Certificate•Continue Email Campaign

•Invite to Launch Party•Direct Mailer to Inactive List

•15/20 by 2015•Get in front of 15% of the population in a 20 miles radius by 2015

•Screenings•External Talks•Generating Referrals•Teleseminars

•Landing page•Emails•Survey

•Special Reports •Free Reports on Headaches, Back/ Neck Pain, Allergies

•Email; "Let's start a MOVEMENT in 2014!"

•Emails•Social Media•Fliers

•Establish out talk•Screenings•Corp Wellness Leads

BEGIN

SEND OUT LAUNCH EMAIL

1.1WEEKLY COFFEE

BREAKS

1.4

REACTIVATION CAMPAIGN

2.3

REVISION A LAST UPDATED: 1/27/14

JANUARY MARKETING MAP

JAN WEEK 3: JANUARY MARKETING PLAN & LAUNCH PARTY PREPARATIONS

MESSAGING / TALK TRACK FOR EVENT

1.2

JAN WEEK 1: LAUNCH PREPARATION & PROMOTION

WEEKLY COFFEE BREAKS

2.2 LAUNCH GOOGLE

ADVERTISING CAMPAIGN

1.5LAUNCH 2 WEEK

VIDEO TESTIMONIAL CHALLENGE

2.1

MONITORANALYTICS/

ADJUST GOOGLE ADS CAMPAIGN

CONTINUE VIDEO TESTIMONIAL CHALLENGE

3.12.4WEEKLY COFFEE

BREAKS

3.2

•Patient Orientation•Brilliant OR Foundations

WEEKLY WORKSHOPS

3.3

REACTIVATION CAMPAIGN

1.3

JAN WEEK 2: LAUNCH PROMO CONTINUED

FINALIZE PREPARATIONS

FOR LAUNCH PARTY

4.1EXPERT BUNDLES

FOR FEBRUARY

4.2

JAN WEEK 4: FINAL LAUNCH PREPARATION

LAUNCH PARTY AT THE OFFICE

JAN WEEK 5: LAUNCH PARTY

5.1LAUNCH VIDEO

WITH JON BUTCHER

5.2 TALK TRACK - ENERGIZE

PATIENT BASE

5.3CAPTURE

TESTIMONIALS

5.4

THE REMARKABLE PRACTICE ACADEMY

Created by Strategic Momentum Solutions for THE REMARKABLE PRACTICE ã 2014 All Rights Reserved

•Dinner Workshops

•Patient Appreciation Day•Share the Love -Omelette Bar

•Patient Appreciation Day•Share the Love -Omelette Bar

•Enter to win a Raffle, Gift Certificate•Landing Page•Emails•Fliers•Social Media•When someone refers 2 ppl they get 2 invitations to a March dinner workshop

•Landing Page, Emails•Social Media•Fliers•Redistribution


BEGIN

CREATE LIST OF BUSINESSES FOR EXTERNAL TALKS

1.1WEEKLY COFFEE

BREAKS

1.4

HOLD A SPINAL SCREENING EVENT

2.3


FEBRUARY MARKETING MAP

FEB WEEK 3: NEW YEAR, NEW YOU TELESEMINAR PLANNING


1.2

FEB WEEK 1: PLANNING, PREP AND PROMO FOR VALENTINE'S DAY PAD


2.2LAUNCH VALENTINE'S DAY

PAD REFERRAL CAMPAIGN

1.5 FINALIZE VALENTINE'S DAY

PAD OMELETTE BAR

2.1

LAUNCH VALENTINE'S DAY

PAD

PREPARE FOR NEW YEAR, NEW

YOU TELESEMINAR

3.12.4WEEKLY COFFEE

BREAKS

3.3HOLD A SPINAL

SCREENING EVENT

3.4

PLAN FOR VALENTINE'S DAY

PAD

1.3

FEB WEEK 2: PAD PLANNING & PROMOS


FOR TELESEMINAR

4.1HOLD

NEW YEAR, NEW YOU TELESEMINAR

4.2

FEB WEEK 4: LAUNCH NEW YEAR, NEW YOU TELESEMINAR

PRESENT AN EXTERNAL TALK

3.2


4.4HOLD A SPINAL

SCREENING EVENT

4.5EXPERT BUNDLES

FOR MARCH

4.6WEEKLY COFFEE

BREAKS

4.3



•All Hands On Deck Call

•Create Branded PPT Presentation

•Track Marketing•What is working•What is not•Total Registrations

•Spring Into Health•PADs

•Landing Page•Emails•Fliers•Social Media•Direct Mail Invitations•Create Marketing for other Biz to promote Dinner Talk / Workshop


BEGIN

UPDATE LIST OF BUSINESSES FOR EXTERNAL TALKS

1.1WEEKLY COFFEE

BREAKS

1.4


2.3


MARCH MARKETING MAP

MAR WEEK 3: PLANNING FOR APRIL'S LADIES NIGHT OUT


1.2

MAR WEEK 1: PLANNING, PREP AND PROMO FOR DINNER TALK / WORKSHOP


2.2LAUNCH DINNER

TALK/ WORKSHOP CAMPAIGN

1.5CREATE DINNER

TALK/ WORKSHOPPRESENTATION

2.1

TRACK DINNER TALK / WORKSHOP

CAMPAIGN REGS

PLANNING CALL FOR APRIL'S LADIES NIGHT OUT

3.12.4WEEKLY COFFEE

BREAKS

3.3HOLD A SPINAL

SCREENING EVENT

3.4

PLAN FOR DINNER TALK/ WORKSHOP

1.3

MAR WEEK 2: DINNER TALK PREP


FOR DINNER TALK/ WORKSHOP

4.1HOLD

DINNER TALK/ WORKSHOP

4.2

MAR WEEK 4: LAUNCH DINNER TALK / WORKSHOP


3.2

HOLD SPINAL SCREENING EVENT

4.4EXPERT BUNDLES

FOR APRIL

4.5WEEKLY COFFEE

BREAKS

4.3



•Ladies Night Out

•Patient Appreciation Day•Smoothie Bar•Spring Into Health Theme

•Landing Page•Emails•Fliers•Social Media•Direct Mail for Invitations•Create Marketing Campaigns for other Biz's to promote event

BEGIN


1.1WEEKLY COFFEE

BREAKS

1.4


2.3

REVISION - LAST UPDATED: 1/27/14

APRIL MARKETING MAP

APRIL WEEK 3: CONTINUE PROMOS FOR SPRING INTO HEALTH PAD


1.2

APRIL WEEK 1: PLANNING, PREP AND PROMO FOR SMOOTHIE BAR PAD


2.2LAUNCH SPRING

INTO HEALTH PAD CAMPAIGN

1.5PREP FOR

SMOOTHIE BAR

2.1


EXTERNAL DINNER TALK TO

PROMOTE PAD

3.12.4HOLD A SPINAL

SCREENING EVENT

3.3 TRACK MARKETING

PROMOS / EVENT REGISTRATIONS

3.4

PLAN FOR SPRING INTO HEALTH PAD

1.3

APRIL WEEK 2: PAD PLANNING & PROMOS

FINALIZE PREPARATIONS FOR SMOOTHIE

BAR PAD

4.1WEEKLY COFFEE

BREAKS

4.2

APRIL WEEK 4: FINALIZE PREPS SPRING INTO HEALTH PAD

WEEKLY COFFEE BREAK

3.2


4.4EXPERT BUNDLES

FOR MAY

4.5PRESENT AN

EXTERNAL TALK

4.3 LAUNCH SPRING INTO HEALTH PAD

SMOOTHIE BAR

5.1

APRIL WEEK 5: LAUNCH



•Father's Day Themed •Guys Night Out

•Plan for Mother's Day themed Ladies Night Out


BEGIN


1.1WEEKLY COFFEE

BREAKS

1.4


2.3

REVISION ‐ LAST UPDATED: 1/27/14

MAY MARKETING MAP

MAY WEEK 3: CONTINUE PROMOS FOR MOTHER'S DAY THEMED LADIES NIGHT OUT


1.2

MAY WEEK 1: PLANNING, PREP AND PROMO FOR MOTHER'S DAY THEMED LADIES NIGHT OUT (LNO)


2.2LAUNCH

LADIES NIGHT OUT CAMPAIGN

1.5PREP FOR LADIES

NIGHT OUT

2.1



PROMOTE LNO

3.12.4HOLD A SPINAL

SCREENING EVENT

3.3 TRACK MARKETING


3.4

PLAN FOR LADIES NIGHT OUT

1.3

MAY WEEK 2: LNO PLANNING & PROMOS


FOR LADIES NIGHT

4.1WEEKLY COFFEE

BREAKS

4.2

MAY WEEK 4: FINALIZE PREPARATIONS AND LAUNCH MOTHER'S DAY THEMED LADIES NIGHT OUT

WEEKLY COFFEE BREAK

3.2


4.4EXPERT BUNDLES

FOR JUNE

4.5PRESENT AN

EXTERNAL TALK

4.3 LAUNCH MOTHER'S DAY

THEMED LADIES NIGHT OUT

5.1



•100 Day Challenge

•Plan for Father's Day themed Guys Night Out


BEGIN


1.1WEEKLY COFFEE

BREAKS

1.4


2.3


JUNE MARKETING MAP

JUNE WEEK 3: CONTINUE PROMOS FOR FATHER'S DAY THEMED GUYS NIGHT OUT


1.2

JUNE WEEK 1: PLANNING, PREP AND PROMO FOR FATHER'S DAY THEMED GUYS NIGHT OUT (GNO)


2.2LAUNCH

GUYS NIGHT OUT CAMPAIGN

1.5PREP FOR

GUYS NIGHT OUT

2.1



PROMOTE GNO

3.12.4HOLD A SPINAL

SCREENING EVENT

3.3 TRACK MARKETING


3.4

PLAN FOR GUYS NIGHT OUT

1.3

JUNE WEEK 2: GNO PLANNING & PROMOS


FOR GUYS NIGHT

4.1WEEKLY COFFEE

BREAKS

4.2

JUNE WEEK 4: FINALIZE PREPARATIONS AND LAUNCH FATHER'S DAY THEMED GUYS NIGHT OUT

WEEKLY COFFEE BREAK

3.2


4.4EXPERT BUNDLES

FOR JULY

4.5PRESENT AN

EXTERNAL TALK

4.3 LAUNCH FATHER'S DAY THEMED GUYS

NIGHT OUT

4.6



•Summer Fun Theme•Hawaiian Days

•Plan for 100 Day Challenge


BEGIN


1.1WEEKLY COFFEE

BREAKS

1.4


2.3


JULY MARKETING MAP

JULY WEEK 3: CONTINUE PROMOS FOR 100 DAY CHALLENGE


1.2

JULY WEEK 1: PLANNING, PREP AND PROMO FOR 100 DAY CHALLENGE


2.2LAUNCH 100 DAY

CHALLENGE CAMPAIGN

1.5PREP FOR 100 DAY

CHALLENGE

2.1



PROMOTE 100 DAY CHALLENGE

3.12.4HOLD A SPINAL

SCREENING EVENT

3.3 TRACK PROMOS /

CHALLENGE REGISTRATIONS

3.4

PLAN FOR 100 DAY CHALLENGE

1.3

JULY WEEK 2: 100 DAY CHALLENGE PLANNING & PROMOS

FINAL PREP FOR OFFICIAL 100 DAY CHALLENGE

LAUNCH

4.1WEEKLY COFFEE

BREAKS

4.2

JULY WEEK 4 / 5: FINALIZE PREPARATIONS AND LAUNCH 100 DAY CHALLENGE

WEEKLY COFFEE BREAK

3.2


4.4EXPERT BUNDLES

FOR AUGUST

4.5PRESENT AN

EXTERNAL TALK

4.3OFFICIAL

LAUNCH OF 100 DAY CHALLENGE

5.1



•DD Palmer - Chiro Birthday Sept 18•Back to School

•Plan for Hawaiian Days


BEGIN


1.1WEEKLY COFFEE

BREAKS

1.4


2.3


AUGUST MARKETING MAP

AUGUST WEEK 3: CONTINUE PROMOS FOR HAWAIIAN DAYS


1.2

AUGUST WEEK 1: PLANNING, PREP AND PROMO FOR SUMMER FUN: HAWAIIAN DAYS


2.2LAUNCH HAWAIIAN

DAYS CAMPAIGN

1.5PREP FOR

HAWAIIAN DAYS

2.1



PROMOTE HAWAIIAN DAY

3.12.4HOLD A SPINAL

SCREENING EVENT

3.3 TRACK PROMOS /

HAWAIIAN DAYS REGISTRATIONS

3.4

PLAN FOR SUMMER FUN

1.3

AUGUST WEEK 2: HAWAIIAN DAYSPLANNING & PROMOS

FINAL PREP FOR OFFICIAL

HAWAIIAN DAYS LAUNCH

4.1WEEKLY COFFEE

BREAKS

4.2

AUGUST WEEK 4: FINALIZE PREPARATIONS AND LAUNCH HAWAIIAN DAYS

WEEKLY COFFEE BREAK

3.2


4.4EXPERT BUNDLES FOR SEPTEMBER

4.5PRESENT AN

EXTERNAL TALK

4.3OFFICIAL

LAUNCH OF HAWAIIAN DAYS

4.6



• Inside-Out Philosophy

•DD Palmer's First adjustment - Sept 18th•Back to School Event


BEGIN


1.1WEEKLY COFFEE

BREAKS

1.4


2.3

REVISION ‐ LAST UPDATED: 1/27/14

SEPTEMBER MARKETING MAP

SEPTEMBER WEEK 3: CONTINUE PROMOS FOR BACK TO SCHOOL EVENT


1.2

SEPT WEEK 1: PLANNING, PREP AND PROMO FOR CHIRO BIRTHDAY / BACK TO SCHOOL EVENTS


2.2LAUNCH CHIRO

BDAY & BACK TO SCHOOL CAMPAIGN

1.5PREP FOR CHIRO BDAY & BACK TO SCHOOL EVENTS

2.1


SEPT 18TH - HOLD CHIRO BDAY EVENT

3.12.4HOLD A SPINAL

SCREENING EVENT

3.3 TRACK PROMOS / BACK TO

SCHOOL REGISTRATIONS

3.4

PLAN FOR CHIRO BDAY /

BACK TO SCHOOL

1.3

SEPT WEEK 2: CHIRO BDAY & BACK TO SCHOOL PLANNING & PROMOS

LAUNCH BACK TO SCHOOL EVENT

4.1WEEKLY COFFEE

BREAKS

4.2

SEPTEMBER WEEK 4 & 5 : LAUNCH BACK TO SCHOOL EVENT

WEEKLY COFFEE BREAK

3.2


4.4EXPERT BUNDLES

FOR OCTOBER

5.1PRESENT AN

EXTERNAL TALK

4.3



•Thanksgiving / Gratitude


BEGIN


1.1WEEKLY COFFEE

BREAKS

1.4


2.3


OCTOBER MARKETING MAP

OCTOBER WEEK 3: CONTINUE PROMOS FOR INSIDE OUT / PHILOSOPHY EVENT


1.2

OCT WEEK 1: PLANNING, PREP AND PROMO FOR INSIDE OUT / PHILOSOPHY PROMO


2.2LAUNCH INSIDE

OUT / PHILOSOPHY CAMPAIGN

1.5PREP FOR INSIDE

OUT / PHILOSOPHY EVENT

2.1


EXTERNAL TALK TO PROMOTE PHILOSOPHY EVENT

3.12.4HOLD A SPINAL

SCREENING EVENT

3.3 TRACK PROMOS / INSIDE

OUT / PHILOSOPHYREGISTRATIONS

3.4

PLAN FOR INSIDE OUT/

PHILOSOPHY EVENT

1.3

OCT WEEK 2: INSIDE OUT / PHILOSOPHY PLANNING & PROMOS

LAUNCH INSIDE OUT /

PHILOSOPHY EVENT

4.1WEEKLY COFFEE

BREAKS

4.2

OCTOBER WEEK 4: LAUNCH INSIDE OUT / PHILOSOPHY EVENT

WEEKLY COFFEE BREAK

3.2


4.4EXPERT BUNDLES FOR NOVEMBER

4.5PRESENT AN

EXTERNAL TALK

4.3



•Christmas / Gift Giving


BEGIN


1.1WEEKLY COFFEE

BREAKS

1.4


2.3


NOVEMBER MARKETING MAP

NOVEMBER WEEK 3: CONTINUE PROMOS FOR THANKSGIVING / GRATITUDE EVENT


1.2

NOV WEEK 1: PLANNING, PREP AND PROMO FOR THANKSGIVING / GRATITUDE EVENT


2.2LAUNCH INSIDE THANKSGIVING/

GRATITUDE CAMPAIGN

1.5PREP FOR

THANKSGIVING / GRATITUDE EVENT

2.1


EXTERNAL TALK TO PROMOTE GRATITUDE EVENT

3.12.4HOLD A SPINAL

SCREENING EVENT

3.3 TRACK PROMOS /

GRATITUDE EVENT REGISTRATIONS

3.4

PLAN FOR THANKSGIVING /

GRATITUDE

1.3

NOV WEEK 2: THANKSGIVING / GRATITUDE EVENT PLANNING & PROMOS

LAUNCH THANKSGIVING /

GRATITUDE EVENT

4.1WEEKLY COFFEE

BREAKS

4.2

NOVEMBER WEEK 4: LAUNCH THANKSGIVING / GRATITUDE EVENT

WEEKLY COFFEE BREAK

3.2


4.4EXPERT BUNDLES FOR DECEMBER

4.6PRESENT AN

EXTERNAL TALK

4.3



•New Year, New You


BEGIN


1.1WEEKLY COFFEE

BREAKS

1.4


2.3


DECEMBER MARKETING MAP

DECEMBER WEEK 3: CONTINUE PROMOS FOR CHRISTMAS / GIFT GIVING EVENT


1.2

DECEMBER WEEK 1: PLANNING, PREP AND PROMO FOR CHRISTMAS / GIFT GIVING EVENT


2.2LAUNCH

CHRISTMAS / GIFT GIVING CAMPAIGN

1.5PREP FOR

CHRISTMAS / GIFT GIVING EVENT

2.1


EXTERNAL TALK TO PROMOTE GIFT GIVING EVENT

3.12.4HOLD A SPINAL

SCREENING EVENT

3.3 TRACK PROMOS / GIFT GIVING EVENT

REGISTRATIONS

3.4

PREP FOR CHRISTMAS / GIFT

GIVING EVENT

1.3

DEC WEEK 2: CHRISTMAS / GIFT GIVING EVENT PLANNING & PROMOS

LAUNCH CHRISTMAS / GIFT

GIVING EVENT

4.1WEEKLY COFFEE

BREAKS

4.2

DECEMBER WEEK 4 & 5: LAUNCH CHRISTMAS / GIFT GIVING EVENT

WEEKLY COFFEE BREAK

3.2


4.4EXPERT BUNDLES

FOR JANUARY

5.1PRESENT AN

EXTERNAL TALK

4.3



the remarkable practice academy january...

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