the relevance revolution - social media tomorrow
DESCRIPTION
Mandy Vavrinak's presentation at Social Media Tulsa 2012 Conference on Relevance and social media. If you want to connect with your customers, post content that matters, grow a community, or just make better use of social media strategies and tools... this is content you need.TRANSCRIPT
Relevance. New Old Ways of Looking at Your
WorldTweeting/+ing This? #SMTulsa
@Mandy_Vavrinak
Searching isn’t something we do….
It’s part of EVERYTHING online we do, every day.
Filters
In the Beginning… O TribesO Connections /
NetworksO Geography and
blood were the filters
Now… O Connections not
tied to geography or family
O Speed & SpreadO EngagementO Access & AmplifyO Personal
Recommendations
A Visual
Social Relevance
O Facebook, Google, TwitterO Listen, respond, createO New realities, new approachesO No content just for content’s
sakeO Relevance is key
Tuning Out
Where Are We Going?
Searching Together
SpecificsO Web history – What did you search
for?O Actions taken – What did you
interact with?O Time spent – How long did it hold
your interest?O Connections – Whose
recommendations do you trust?
Relationships Matter
Hey… I follow you on Twitter!
Content that MattersO Be Relevant.O The New 5
WsO And… How.
Questions?
Email me: [email protected]
Twitter @Mandy_Vavrinak Facebook: Mandy Vavrinakhttp://mandyvavrinak.com LinkedIn: Mandy VavrinakCircle me on Google+ or Look for Crossroads Communications, LLC