The Reel OpportunityThe Reel Opportunity

Larry Macfarlane

President, Big Planet

AgendaAgenda

The Big PictureThe Big Picture

PhotomaxPhotomax

The Reel OpportunityThe Reel Opportunity

Keynote: Our World of ContentKeynote: Our World of Content

The Value of ContentThe Value of Content

Movies and TV Music

ArtworkBooks

Personal ContentPersonal Content

Personal Memories

You!

PhotomaxPhotomax

Our Big PictureOur Big Picture

Was “MaxTV”

PhotomaxPhotomax

Core ProductsCore Products

Max’s new tricks!Max’s new tricks!

Web site enhancementsWeb site enhancements

Craig Pyle

Coming Soon

Movie Magic enhancementsMovie Magic enhancements

Lela Russo

Movie MagicMovie Magic

Bring your memories to lifeBring your memories to life Your Movie – just the way you wantYour Movie – just the way you want

Hollywood style themes More than 50 storyboards 35 music selections Choose up to 100 photos Custom title Personalized movie credits

Movie Magic - storyboardsMovie Magic - storyboards

Movie Magic - IntroMovie Magic - Intro

New Story Boards—Available in May New Story Boards—Available in May Baby ABC’s Graduation Life Reflections Team Roster Beach Vacation (Expandable) Caribbean Vacation Hawaiian Vacation

Movie Magic (New Samples)Movie Magic (New Samples)

Movie MagicMovie Magic

New FeaturesNew Features Expandable Auto saves every three minutes More music selections

120 NewMusic choices!Coming Soon!

Movie Magic – coming soonMovie Magic – coming soon

New Features—coming soonNew Features—coming soon Scene samples Story Boards supporting 200 photos Customizable DVD and case with your photo Thumbnail print out of photos Low resolution warning

Photo Book enhancementsPhoto Book enhancements

Jeff Gardner

Photo BooksPhoto Books

Elegant, hard-bound collection of your photosElegant, hard-bound collection of your photos

Life events, special occasions, journaling and Life events, special occasions, journaling and scrap bookingscrap booking

Customized the way you want Customized the way you want Covers Background themes Page layouts

Photo BooksPhoto Books

NEW enhancementsNEW enhancements Photo Books automatically saved every three minutes Photo Books warn of low resolution photos

Photo BooksPhoto Books

NEW cover category: NEW cover category: ““Embossed MatteEmbossed Matte”” EIGHT new colorsEIGHT new colors

Carnation Pink Periwinkle Indigo Red Orchid Fern Ivory Black

Available in May

Photo BooksPhoto Books

SIX new background themesSIX new background themes Pastel Blue Pastel Pink Letters and Numbers Fun Sports Travel Stars

1919 background themes in total background themes in total

More than

any competitor!

New “Deluxe” styles

coming fall 2006

Preservation Preservation enhancementsenhancements

Scott Wells

Video SaverVideo Saver

Just like Photo Saver:Just like Photo Saver:

1. Buy a Video Saver Box1. Buy a Video Saver Box

Photomax.com, By phone, At the event

Wholesale = $75.95; Recurring wholesale = $69.95

2. Select a video tape2. Select a video tape

VHS, Hi-8, Video-8, Digital-8

MiniDV, Beta Max

3. Send it in3. Send it in

Video SaverVideo Saver

Convenient DVDConvenient DVD

Custom TitleCustom Title

ChapteringChaptering

Full motion

Chapter index thumbnail

Fun Music VideosFun Music Videos

Granite Vault ArchiveGranite Vault Archive

Photosaver and VideoPhotosaver and Video

Photomax gets video!Photomax gets video!

Even more valuable memories than photosEven more valuable memories than photos More emotional More scarce More content: many ways to extract content from video

The market need is hugeThe market need is huge Billions of hours of videotape are in drawers and shoeboxes Videotape degrades rapidly—even more rapidly than photos Like 35mm slides—difficult to enjoy with today’s technology Even more difficult to share electronically than photos

TimingTiming We’re a little earlier with a video solution than we were with photos More evangelism may be required, and

more market share can be owned

Photomax VideoPhotomax Video

PPreservereserve Video Saver

OOrganizerganize

SSharehare

EEnjoynjoy

Construction zoneConstruction zone

Disclaimer:• We’re in the “blueprint phase”• Just starting to build• Lots of changes are anticipated• Names, features, dates changing

PhotomaxPhotomax(Preserve, Organize,

Share, Enjoy)

My VaultMy Vault(Preserve)

PreservePreserve

Video Uploads

Video Saver

Audio

Files

Photo Saver

Photo Uploads

Photo Products

My VaultMy Vault

Permanent, safe archival of most valuable Permanent, safe archival of most valuable possessionspossessions

Monthly rental of storage spaceMonthly rental of storage space Example: $9.95 / month for 15G storage 15G = 10,000 photos or 15 hours of video

Commission generators: Commission generators: Photo Saver, Video Saver,

storage subscriptions, output product consumption

PhotomaxPhotomax(Preserve, Organize,

Share, Enjoy)

My VaultMy Vault(Preserve)

Organize, EnjoyOrganize, Enjoy

My ChannelsMy Channels(Organize,

Enjoy) Video Viewing

http://thereelopportunity.com/

My ChannelsMy Channels

My content, my wayMy content, my way Monthly rental of my TV stationMonthly rental of my TV station

Example: $9.95 / month for 10 hours of programming No limit to personal and family viewing

CommissionCommission Channel subscriptions Click to purchase

PhotomaxPhotomax(Preserve, Organize,

Share, Enjoy)

My VaultMy Vault(Preserve)

ShareShare

My ChannelsMy Channels(Organize,

Enjoy)

My BroadcastMy Broadcast(Share)

Video ViewingVideo Viewing

Video Viewing

Video Viewing

Video Viewing

My BroadcastMy Broadcast

Share my content with anyone and everyoneShare my content with anyone and everyone Pay for broadcast airtimePay for broadcast airtime

Cell phone model or Advertising supported model

CommissionCommission Airtime Click to purchase Share advertising revenue? Pay-per-view?

PhotomaxPhotomax(Preserve, Organize,

Share, Enjoy)

My VaultMy Vault(Preserve)

ShareShare

My ChannelsMy Channels(Organize,

Enjoy)

My BroadcastMy Broadcast(Share)

My PlaceMy Place(Organize)

My PlaceMy Place

My personal place on the internetMy personal place on the internet Free!Free!

Viral marketing, creating communities, leverage with advertisers and content providers

CommissionCommission Indirect Gain customers for our other offerings

PhotomaxPhotomax(Preserve, Organize,

Share, Enjoy)

My VaultMy Vault(Preserve)

My StudioMy Studio

My ChannelsMy Channels(Organize,

Enjoy)

My BroadcastMy Broadcast(Share)

My PlaceMy Place(Organize)

My StudioMy Studio(Preserve, Organize,

Share, Enjoy)

My StudioMy Studio(Preserve, Organize,

Share, Enjoy)

My VaultMy Vault(Preserve)

EnjoyEnjoy

My ChannelsMy Channels(Organize,

Enjoy)

My BroadcastMy Broadcast(Share)

My TVMy TV(Enjoy)

My PlaceMy Place(Organize)

My TVMy TV

John Edwards

President and CEO, Move Networks

Photomax and videoPhotomax and video

SummarySummary Video naturally extends the Photomax story Video enhances the value of our existing content Video adds new products and services (income)

Our AdvantagesOur Advantages Content preservation and value-adding Personalization of viewing and sharing experiences Patent-pending, world class streaming video technology

Draft Video RoadmapDraft Video Roadmap

ProductProduct EstimateEstimate

Video SaverVideo Saver May 1May 1

Personal streaming Personal streaming testingtesting (“My Channel”)(“My Channel”) Late MayLate May

Storage subscriptions Storage subscriptions (“My Vault”)(“My Vault”) JuneJune

“ “My Channel”My Channel” JulyJuly

“ “My Place”My Place” AugustAugust

“ “My Broadcast”, “My Studio”My Broadcast”, “My Studio” SeptemberSeptember

“ “My TV”My TV” OctoberOctober

Dates still tentative,subject to change.

Reel DemoReel Demothereelopportunity.com

FocusFocus