the record business is dead, long live the music business
DESCRIPTION
Full title: The Record Business is Dead, Long Live the Music Business: Music Consumption & Distribution in the Digital Age. My presentation at the Electronic Music Conference & Audio Expo (EMEX 2013) on July 5, 2013. In which we look at Digital Music distribution from a Philippine perspective.TRANSCRIPT
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The Record Business is dead, long live the Music Business
Presented by Jim Ayson, PhilMusic.com 07.05.2013 / Electronic Music Conference & Audio Expo – EMEX 2013
Music Consumption and Distribution in the Digital Age
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The Record Business is dead, long live the Music Business
Presented by Jim Ayson, PhilMusic.com 07.05.2013 / Electronic Music Conference & Audio Expo – EMEX 2013
Music Consumption and Distribution in the Digital Age
![Page 3: The Record Business is Dead, Long Live the Music Business](https://reader031.vdocuments.mx/reader031/viewer/2022020110/54b6ea3b4a7959b35f8b4741/html5/thumbnails/3.jpg)
Some Stuff About Me
Where to find me: TwiKer & Instagram @jimayson Facebook.com/jimayson GooglePlus: +JimAyson
Founder, “head honcho”, provocateur, etc
The “Day Gig”: Partnerships Management Smart Developer Network (Smart DevNet)
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Standard Disclaimer • Images for this presenta]on were copied from the web. No copyright infringement was intended.
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Download this!
Download or view this presenta]on online at: hKp://slideshare.net/jimayson
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Our Agenda for the next 45 mins
• PhilMusic.com • Internet Ages • Philippine Internet Stats • The death of physical media • Digital music distribu]on in the PH • Advice for the PH Music Biz • Deal With It
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PhilMusic.com
• Domain registered in Dec 1996 (16 years!)
• Now a community of hard core musicians and music industry types
• 1,923,645 Posts in 86,320 Topics by 75,738 Members
• 2.1M page views/month
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Join us! • FORUM: talk.philmusic.com
• Facebook Page: facebook.com/philmusic.dotcom
• Facebook Discussion Group: facebook.com/groups/philmusic
• TwiKer: twiHer.com/philmusic
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By the way we’re having an EMEX Party!
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The Internet Eras
Web 1.0 (1994) • The Sta]c Web • Yahoo, Hotmail, Google, eBay, Newspaper sites
Web 2.0 (2004) • The Social Web • Friendster, Facebook, TwiKer, YouTube
Web 3.0? (2011) • The Mobile Era • Instagram, Foursquare, Whatsapp, Viber, LINE, Vine, Waze, Flipboard, Shazam, Soundhound, Kindle
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The Mobile Era
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The Internet in the Philippines: General Stats
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Over 33% of Filipinos are on the Internet (home, work, internet café, mobile) – around 33M
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93% of online Filipinos are on Facebook (around 30M)
Source: Socialbakers.com
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10M Filipinos on TwiKer Source: Semiocast
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Mobile Penetra]on rate – 106% 102.3M mobile subscribers PriceWaterhouse Coopers
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Smartphones – just about 20% of the mobile base but growing fast.
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Remember the Walkman?
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The Smartphone is the new Walkman
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Digital Music is changing the Music Industry
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Digital Music milestones • Napster popularized music downloads (free) • iTunes popularized paid downloads • Streaming music pushed by SpoKfy, Pandora, Rdio • YouTube changed music discovery
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Irrelevant or fast becoming irrelevant
• Record Stores • Broadcast Radio for music discovery
• Music Television • CDs and Physical Media
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R.I.P. Tower Records
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Where are we now in 2013?
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Digital is replacing Record stores, Radio, MTV, CD Stores • iTunes – killed Tower Records, Virgin Records, HMV etc
• Youtube – becoming more important for music discovery than radio and music television
• CDs – replaced by downloads (legit or illegal)
• Music Promo]on – via Social Media (Facebook, TwiKer, YouTube), Blogs
• Plasorms-‐ Bandcamp, Tunecore
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Bandcamp.com – DIY band promo]on and distribu]on plasorm
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Tunecore.com – digital representa]on. The new label?
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YouTube creates the hits
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YouTube creates the stars
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And so does Instagram
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Consump]on is mainly digital and increasingly mobile
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Music Distribu]on is Digital or Online • Free distribu]on (YouTube, Soundcloud) • Paid downloads (iTunes, other stores) • Streaming Mobile Services (Deezer, Spo]fy) • Sale of Physical Media via online channels (band sites, Amazon)
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What’s happening In the PH…
• Promo]on via Social Media – so many op]ons for DIY promo]on • YouTube Channels – are very important • Digital Distribu]on Channels are emerging • Streaming is here! • Telco Music Value Added Services (VAS)
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PNE has 2.9M Facebook likes
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Wolfgang: Indie Ar]st promo]on
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FuseBoxx: indie prog-‐rock
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Fuseboxx on YouTube
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Ely Buendia on TwiKer
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Lee Grane (indie ar]st on The Voice)
From 50 twiKer followers to 13,106
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iTunes has a huge OPM catalog
… and you don’t need a major label to get on it! Screen cap: Up Dharma Down catalog on iTunes
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OPM2GO.com
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MyMusicStore.com.ph
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Singles
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Albums
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Indiepinoy.com – Indie digital music distribu]on via mobile telco and handset partnerships
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Ndfy – indie ar]st discovery
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Amplify.ph – ad supported indie music discovery
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Telco distribu]on: SMART Music content
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Deezer (streaming) – now available in the PH
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PH Mone]za]on Challenges
• Pinoys don’t use credit cards (only 3% penetra]on)
• PH condi]ons force new forms of e-‐payment (mobile payment, ATM, prepaid cards)
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E-‐Payment, Philippine style
MyMusicStore.com.ph
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OPM2GO Prepaid cards for the masa market
Available in SM Available in Na]onal
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OPM2GO at EMEX
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Some ]ps!
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Some ]ps for Ar]sts
• Ques]on the need for a label. • Sell direct via digital distribu]on. • Digital Piracy is mainstream, so use it for promo]on
• Acts Earn by playing live • Learn to mone]ze through your online fanbase – Web – Social media
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Some ]ps for Music Startups
• Mone]ze thru transac]ons – real payments (purchase or subscrip]on.)
• Online Adver]sing is not a stable source of revenue in the PH.
• Explore payment beyond credit cards – Mobile operator charging – Prepaid cards – ATM networks
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Final words of advice for all
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Digital is Here. There’s No Turning
Back.
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The Genie is Out of the BoKle.
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The Internet has changed everything.
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Deal with it.
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Learn the New Tools for the New Age.
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Master Them and Conquer Them.
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End Download this presenta]on at: hKp://slideshare.net/jimayson