the readers think they own the stories
DESCRIPTION
A run through of two projects, one at the Birmingham Post and one at the Liverpool Daily Post (both UK)TRANSCRIPT
US-THEM-WE
Damn readers - they think they own the fucking stories!
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US-THEM-WE• Hear Hear [participation is key]
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http://joannageary.wordpress.com/2008/03/18/the-birmingham-posts-twittevolution/
Twitter revolution: Policy setting in public
US-THEM-WE• Listen
US-THEM-WE• converse
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• Act
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• Result
US-THEM-WEBirmingham Post bloggers
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• Relaunch Feb 26
• Blogs as a USP
• Targeted and nurtured
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• community
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• Mix and match
• External and internal bloggers
US-THEM-WE• Source and resource
• Blog stories become front page news
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• Gain and pain
• Not everyone in the news room gets it
• Fear and loathing [bastards are better than me for fucks sake]
US-THEM-WE• Ownership and the brand
US-THEM-WE• Hello world
US-THEM-WE• Liveblogging
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• Transparency troubles
• Some tech issues
US-THEM-WE• They love us
• They actually seem interested!
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• We love us more
Alison Gow:http://headlinesanddedlines.blogspot.com
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