the radically nimble info-entrepreneur · mary ellen bates batesinfo.com aiip webinar april 24,...
TRANSCRIPT
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Mary Ellen BatesBatesInfo.com
AIIP webinarApril 24, 2014
The Radically NimbleInfo-Entrepreneur
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What’s ahead...
5 myths of entrepreneurship
5 questions for entrepreneurs
5 exercises for entrepreneurs
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5 Myths of Entrepreneurship
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Myth #1. I know what myclients want and
the value I provide
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Myth #1: I know my clients
Clients’ needs change
What was valuable 2 years agoisn’t now
Forget legacy clients; less corporateloyalty in 2014
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Myth #2. I can cut backon marketing now
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Myth #2: I don’t have to market
Your clients aren’t in a vacuum
You’re competing with “good enough”
Your message (and value) changes
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Myth #3. I’m a bonsai business;I don’t need to grow
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Myth #3: Bonsais don’t grow
The larger environment has changed
Even bonsais grow
Life requires growth
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Myth #4. I don’t have to stayleading-edge
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Myth #4: Forget cutting-edge
Someone else is...
Change your thinkingFrom “I’d like to, but” to “I’d like to, and”
Tutorials abound
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Myth #5. I’m just not good at ....
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Myth #5: I’m just not good at ...
“I just haven’t learned how yet”
Always push your comfort zoneBe willing to fail
You can be scared speechless and stilltake action
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5 Questions For Entrepreneurs
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Question #1. How much has mybusiness changed in 3 years?
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Q #1: How have I changed?
Stagnation = pond scum
What more can I do now?
What can I let go of?
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Question #2. Is this moving mybusiness forward?
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Q #2: Am I moving forward?
Do I feel drawn to this?
If I keep doing this, will I achieve mygoals?
(Do I have tangible goals?)BatesInfo.com/store for eTools
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Question #3: What is keepingme from meeting my goals?
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Q #3: What’s holding me back?
Has the Imposter Syndrome struck?
How else can I look at this?
What can I change? What else?
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Question #4: How important ismy biggest client?
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Q #4: One major client?
Is any one client >25% of my business?
One big client =
A diverse business =
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Question #5: How can I havemore fun?
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Q #5: Can I have more fun?
What could I do differently?
What has piqued my curiosity?
How can I move from “I have to” to “Ichoose to”?
You always have a choice
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5 Exercises For NimbleEntrepreneurs
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Exercise #1: Take a chance.
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Ex #1: Take a chance
S-T-R-E-T-C-H your comfort zone
Volunteer to speak, lead a group
Take on a visible responsibility
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Exercise #2: Createaccountabilities.
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Ex #2: Create accountabilities
“What gets measured improves”-Peter Drucker
Decide what success looks like for you
Create pre-commitmentsHire a coach, schedule a presentation, etc.
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Exercise #3: Say yes only whenyou mean it.
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Ex #3: Say YES and NO
Make every decision a clear yes or no
“No” is a complete sentence
“Yes” is a commitment to excel
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Exercise #4: Learn somethingnew every month.
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Ex #4: Learn something new
Collect your “I wonder if I can...?”wonderings
Pick one a month and invest 4 hoursin you
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Exercise #5: ID three new waysto attract clients.
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Ex #5: Attracting clients
Where are your clients now?
What do they tell you they need?BatesInfo.com/interview
What (more) can you give away?
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Here, it takes all the running you can do, tokeep in the same place
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AvailableNOW!
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Contact Mary Ellen at:
+1 303 772 [email protected]: @mebs
Learn about Mary Ellen atBatesInfo.com/coaching
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