TheQualitative AnalySIS of Video and audio

using Transana

David Woods, Ph.D.Strategies in Qualitative Analysis

September 14, 2006

Qualitative analysis of Video

Four analytic issues to touch upon today

• Transcription as analysis

• Staying close to the data

• Data-mining and hypothesis-testing

• Collaboration in the analysis of video

Transcription as Analysis

• Video is more powerful than text

• Text is more accessible for most researchers

• Transana links the video and the transcript• Transcript is displayed along with video

• Selecting in transcript positions the video

Transcription As Analysis

• Jeffersonian Transcription• Timed Pauses• Micro-pauses• Overlap• Symbols• Extension• Emphasis• Pacing• Latching• Uncertain

passages

Staying Close to the data

• Coded Clips in Context• N*Vivo requires short video clips created

outside the analytic software, coded as a whole• Transana handles raw video, allows the easy

creation and coding of virtual clips.• This allows a smaller unit of analysis, more precise

coding.• This allows looking at the context of the clip• This allows looking at coding over time

Examing Coding over time

Keyword Searching

• Complex boolean searches

• Data mining• Simple searches

• Hypothesis testing• Multiple complex searches

• Search results converted to collections

Collaboration in real time

• Sharing analytic data with collaborators in real time

Collaboration with Transana

• Sharing Analytic Data (Lyn’s plenary)• Sharing of Video Data – transferring large

files without Human Subject risk (Sandra’s presentation)

• Communication tools inside and outside the software

• Future directions – Remote control? VOIP? Data Sharing Bundles? Other ideas?

•Transana is FREE.•It’s open source.•It’s available for Windows and Mac OS X.•http://www.transana.org