the pursuit of excellence never ends · module content • business mathematics ... module content...

THE PURSUIT OF EXCELLENCENEVER ENDS

Accounting & FinanceBusiness AdministrationBusiness ManagementBusiness With PsychologyEntrepreneurshipHuman Resource ManagementInternational BusinessMarketing

DKU031(B)

Phone: +603-7727 3200 Website: www.�rstcity.edu.my Email: enquiry@�rstcity.edu.my

No. 1, Persiaran Bukit Utama, Bandar Utama, 47800 Petaling Jaya, Selangor Darul Ehsan.

ABOUT FIRST CITYUNIVERSITY COLLEGE

First City University College has an excellent track record of producing highly employable graduates, entrepreneurs and award-winners. First City UC offers external recognition with its collaborative international partners, in addition to its own Honours Degree, Diploma and Foundation programmes.

In view of its expanding student population and in line with its aspiration to provide the best teaching and learning experience within a conducive campus, First City UC has added a new Student Affairs and Services Centre, lecture and seminar rooms, state-of-the-art laboratories, studios and workshops, a spacious IT Centre and library, Centre for Postgraduate Studies, two indoor sports halls, a dance studio, a food court and 500 covered carparks in its recently completed new building under Phase 2 of its campus expansion programme. To address students’ need for accommodation, First City UC has added a new 514 bed on-campus air-conditioned hostel with en-suite bathroom.

To meet the needs of industry for employable graduates, First City UC’s programmes are:

• Fully accredited by the Malaysian Qualifications Agency (MQA) and relevant professional bodies such as the Board of Engineers, Malaysia (BEM).

• Relevant to the needs of industry, as they are specially crafted to enhance the employability of graduates.

• Delivered by a highly qualified team of dedicated lecturers who are equipped with a range of teaching and industry experience

• Complemented with state-of-the-art facilities such as e-learning portal, computer labs, library with e-library facilities and electronic databases.

WHY STUDY BUSINESS PROGRAMMES AT FIRST CITY UC?

Graduates are highly employable with appointments to senior corporate positions

Lecturers with strong industry experience

A holistic curriculum to develop personal and business competencies

Guest lectures by practising professionals and corporate executives

Purpose built campus with recreational facilities, modern infrastructure and amenities

Collaborations with reputable foreign universities andinstitutions for global positioning

Links with established and Fortune 500 companies

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R2/340/3/0175(A9286)10/23

N/482/6/0122(MQA/PA8226)09/21

N/340/6/0633(MQA/PA6544)12/20

N/344/6/0432(MQA/PA6542)12/20

N/345/6/1019(MQA/PA 8569)03/22

N/340/6/0727(MQA/PA 8886)03/22

N/345/6/1061(MQA/PA 8884)06/22

N/345/6/1058(MQA/PA 8885)07/22

N/342/6/0169(MQA/PA6543)12/20

R2/345/4/0981(A6729)11/21

SPM/ UEC/ GCE O Level or Equivalent

STPM/ UEC/ GCE A-Levels/ AUSMAT orEquivalent

(2 years) • Advanced standing to Year 2 of Degree programmes• Conditional exemptions for CIMA Cert BA

BA (HONS) MARKETING*

BA (HONS) INTERNATIONAL BUSINESS

BACHELOR OF BUSINESS WITH PSYCHOLOGY (HONS)

(1-2 years)

N/340/7/0598(MQA/PA6199)08/20

PROGRAMME PATHWAYS

*These Programmes are validated and recognised by

(3 years) • Conditional exemptions for CIMA Professional Qualification

BA (HONS) BUSINESS MANAGEMENT*

BSc (HONS) ACCOUNTING AND FINANCE*

BA (HONS) HUMAN RESOURCE MANAGEMENT

BA (HONS) ENTREPRENEURSHIP

FOUNDATION IN BUSINESS ADMINISTRATION BACHELOR OF INFORMATION SYSTEMS (HONS) IN BUSINESS MANAGEMENT**

DIPLOMA IN BUSINESS ADMINISTRATION

MASTER OF BUSINESS ADMINISTRATION*

** Programme offered by Faculty of Engineering & Computing

FOUNDATION IN BUSINESS ADMINISTRATIONThe Foundation in Business Administration programme serves as a pre-university degree route. It introduces students to the world of business.

R2/340/3/0175(A9286)10/23

LEARNING OUTCOME

DURATION

INTAKES

ENTRY REQUIREMENTS

1 year (3 Semesters)

January, April and July

SPM: Minimum 5 credits (inclusive of English and at least a pass in Malay Language and History)UEC: Minimum 4 Bs (inclusive of English)GCE O Level: Minimum 5 credits (inclusive of English)

The programme encourages students to participate in problem-solving activities in order to develop their creative, intellectual and critical awareness. Students will be able to foster and develop ability to observe, select and interpret visual forms in a man-made or natural environment.

SEMESTER 1MODULE CONTENT

• Business Mathematics• Information Technology in Practice• Principles of Accounting 1• Microeconomics• English

• Principles of Marketing

Electives:• Cost & Management Accounting*• Business Statistics*• Organisational Behaviour*• Introduction to Hospitality and Leisure**• Foundation in Tourism**• Tourism and Its Environment**

* Students who wish to specialise in Business are required to take these elective modules.

** Students who wish to specialise in Hospitality and Tourism Management are required to take these elective modules.

NOTE: Students who have passed the Foundation in Business Administration programme and have a credit in Mathematics at SPM level; may also enter the Bachelor of Information Systems (Hons) in Business Management.

• Business Communication• Introduction to Business Management• Principles of Accounting 2• Macroeconomics• Introduction to Entrepreneurship Skills



DIPLOMA INBUSINESS ADMINISTRATION R2/345/4/0981(A6729)11/21

Partners:

CAREER OPPORTUNITY

MPU COMPULSARY SUBJECTS

• Communications • Finance • Operations & Human Resource Management

All Malaysian and International students are required to take 4 MPU compulsory subjects.

This diploma programme provides comprehensive knowledge and insight into the field of business. Upon completion, graduates will have a holistic perspective of the business world and will be well prepared for roles in the corporate sector or as entrepreneurs.

First City UC collaborates with CIMA to provide students of this programme the opportunity to study at the same time for the CIMA Certificate in Business Accounting (CIMA Cert BA) via conditional subject exemption. Of the four modules required to complete and obtain the CIMA Cert BA, three modules are exempted for First City UC students which means our students only need to study and pass one module to receive the certificate. This certificate offers a route into the CIMA Professional Qualification. Upon successful completion of the CIMA Professional Qualification, graduates are entitled to become Chartered Global Management Accountants (CGMA).

Students can apply to be CIM (Student) Affliate at discounted membership fee.

DURATION

INTAKES

ENTRY REQUIREMENTS

2 Years (6 Semesters)

January, April, May and October

SPM: Minimum 3 credits and at least a pass in Malay Language, History and EnglishUEC: Minimum 3 Bs and at least a pass in EnglishGCE O Level: Minimum 3 credits and at least a pass in English


• English• Introduction to Microeconomics• Information Technology in Business• Financial Accounting 1• Organisation Theory and Behaviour


• Business English for Communication• Introduction to Macroeconomics• Business Mathematics• Financial Accounting 2• Introduction to Information Technology


• English-Reading & Writing for Academic Purposes• Statistics for Business• International Business


• Public Speaking• Cost Accounting• Financial Accounting 3• Introduction to Marketing• Principles of Management


• Investment Analysis• Human Resource Management• Business Ethics• Introduction to Law• E-Commerce• Entrepreneurship


• Business Communication• Management Accounting• Fundamentals of Finance

BA (HONS) BUSINESS MANAGEMENT N/340/6/0633(MQA/PA6544)12/20

MPU COMPULSARY SUBJECTSAll Malaysian and International students are required to take 5 MPU compulsory subjects

CAREER OPPORTUNITY• Finance • Marketing • Business Management

This honours degree programme provides students with a broad spectrum of knowledge in business management, marketing, as well as accounting and finance. The curriculum delivers a sound understanding of contemporary issues such as globalisation and sustainability.


DURATION

INTAKES

ENTRY REQUIREMENTS

3 years (6 Semesters)

January & September

SPM: Minimum 2 Cs and 5 credits in SPM (inclusive of English) and at least a pass in Malay Language and HistoryUEC: Minimum 5 Bs (inclusive of English)GCE A Levels: Minimum 2 Es and 5 credits in GCE O Level / SPM (inclusive of English) and at least a pass in Malay Language and HistoryDiploma in Business Administration: Minimum CGPA of 2.0AUSMAT: Minimum ATAR score of 65%

Validated and recognised by

Partner:


• Economics• Principles of Accounting• Business Mathematics• Business English• Business Statistics


• Principles of Management• Financial Accounting 1• Principles of Finance• Principles of Marketing• Business Law


• Entrepreneurship and Enterprise Management• Management Information System• Managing People and Organisation• Business Project Management• International Business


• Business Research Methods• Corporate Finance• Taxation 1• Management Accounting• Social Media Marketing


• Strategic Management• Supply Chain Management• Marketing Management Elective 1 (select ONE) - Capital Markets & Malaysian Securities Law - Corporate Secretaryship Elective 2 (select ONE) - Human Resource Management - Risk Management


• Undergraduate Project• Global Cross-Cultural Management• Ethics in Business• Organisational Development Management Elective (select ONE) - Company Law - Marketing Communications

• Industrial Training

BSC (HONS) ACCOUNTING & FINANCE N/344/6/0432(MQA/PA6542)12/20

CAREER OPPORTUNITY


• Public Accounts • Commerce • Banking • Finance


The honours degree programme provides students with technical abilities and knowledge specific to finance and accounting. Upon completion of the course, students will be able to demonstrate skills in preparing financial statements, performing financial analysis and delivering financial projections. Students of this degree programme who wish to obtain the CIMA Professional Qualification have the following advantages:a) Students will be exempted from 7 subjects out of 16 for the CIMA Professional Qualification.b) Year 2 students can concurrently sit for 1 CIMA exam only to obtain the CIMA Diploma in Management Accounting (CIMA Dip MA). First City UC will conduct lectures for this without any extra charge.c) With our degree and the CIMA Dip MA, students need to sit for 8 CIMA exams only to obtain the CIMA Professional Qualification which accords the recognition as a Chartered Global Management Accountant (CGMA).


DURATION

INTAKES

ENTRY REQUIREMENTS


January and September

STPM: Minimum 2 Cs and 5 credits in SPM (inclusive of English and Mathematics) and at least a pass in Malay Language and History UEC: Minimum 5 Bs (inclusive of English and Mathematics) GCE A Levels: Minimum 2 Es and 5 credits in GCE O Level / SPM (inclusive of English and Mathematics) and at least a pass in Malay Language and History Diploma in Business Administration: Minimum CGPA of 2.0AUSMAT: Minimum ATAR score of 65%

Partners:






SEMESTER 3

SEMESTER 7

MODULE CONTENT

MODULE CONTENT

• Entrepreneurship and Enterprise Management• Management Information Systems• Managing People and Organisation• Financial Management• Financial Accounting 2• Investment



• Business Research Methods• Corporate Finance• Taxation 1• Management Accounting• Financial Reporting• Company Law


• Strategic Management• Auditing

Elective 1 (select ONE) - Capital Markets & Malaysian Securities Law - Corporate Secretaryship

Elective 2 (select ONE) - Taxation 2 - Islamic Finance


• Undergraduate Project• Global Cross-Cultural Management• Ethics in Business• Advanced Financial Reporting

BA (HONS)MARKETING N/342/6/0169(MQA/PA6543)12/20

MPU COMPULSARY SUBJECTSAll Malaysian and International students are required to take 5 MPU compulsory subjects

CAREER OPPORTUNITY• Advertising • Media Relations & Publicity • Marketing

This honours degree programme provides the requisite knowledge, skills and competencies in marketing theories, perspectives and applications in a globalised world. Graduates will be able to formulate marketing strategies and manage customer relations in a challenging and socially networked environment.


DURATION

INTAKES

ENTRY REQUIREMENTS


January & September

SPM: Minimum 2 Cs and 5 credits in SPM (inclusive of English) and at least a pass in Malay Language and HistoryUEC: Minimum 5 Bs (inclusive of English)GCE A Levels: Minimum 2 Es and 5 credits in GCE O Level / SPM (inclusive of English) and at least a pass in Malay Language and HistoryDiploma in Business Administration: Minimum CGPA of 2.0AUSMAT: Minimum ATAR score of 65%

Partner:







• Entrepreneurship and Enterprise Management• Management Information System• Business Project Management• International Business• Marketing Management


• Business Research Methods• Social Media Marketing• Customer Relationship Management • Marketing Communications• Service Management


• Strategic Management• Supply Chain Management• Marketing Research

Elective 1 (select ONE) - Business to Business Marketing - Consumer Behaviour

Elective 2 (select ONE) - Marketing Consultancy - Product Management


• Undergraduate Project• Global Cross-Cultural Management• Ethics in Business• Retail Management

Elective (select ONE) - Risk Management - Organisational Development Management


BA (HONS)INTERNATIONAL BUSINESS N/345/6/1019(MQA/PA8569)03/22

DURATION

INTAKES

ENTRY REQUIREMENTS

CAREER OPPORTUNITY


STPM: Minimum 2 Cs and a pass in SPM for Mathematics and EnglishUEC: Minimum 5 Bs including Mathematics and EnglishAUSMAT / Foundation in Business Administration or equivalent: Minimum CGPA of 2.0Diploma: Minimum CGPA of 2.0Note: International students need to obtain IELTS 5.5 or equivalent to qualify

• International Business Consulting • International HRM Consulting • International Marketing Manager • Import-Export Manager • International Business Negotiator • International Strategic Planner • International Retail Manager • International Logistics Specialist • International Financial Analyst • International Aid Agencies • International Trade and Investment Analyst



January, May and September

This honours degree programme is for students who aim to take their place in organizations and businesses operating globally. This requires the student to learn about the challenges and complexities involved in dealing with organisational and business issues at an international level such as workplace diversity, cross-cultural management and how important aspects such as law, trade, finance, logistics, ethics and human resource management operate across borders. The programme therefore, provides a timely wide-angled look at the workings of organisations and businesses from domestic, foreign and regional perspectives and within a broad range of workplace and business settings. Graduates of the programme will find themselves highly relevant and sought-after, as the trend in internationalisation gains momentum in contemporary economies and society.


Partner:


• Economics• Principles of Accounting• Academic and Employability Skills• Business English• Business Statistics


• Principles of Management• Critical and Creative Thinking • Principles of Finance• Principles of Marketing• Business Communication


• Entrepreneurship and Enterprise Management• Business Law• International Economics• Multinational Corporations• International Business


• Corporate Finance• Strategic Management• International Business Project Management• International Marketing• International Business Law


• Business Research Methods• International Supply Chain Management • International Finance

Elective 1 (select ONE) - International Logistics - Ethics in Business

Elective 2 (select ONE) - International Trade - Mandarin Language (Basic Level)


• Undergraduate Project • International Inter- Cultural Management• Export Management• International HRM

Elective (select ONE) - Managing Change in Organisations - Corporate Responsibility and Sustainability


BACHELOR OFBUSINESS WITH PSYCHOLOGY (HONS)

N/340/6/0727(MQA/PA8886)03/22

DURATION

INTAKES

ENTRY REQUIREMENTS

CAREER OPPORTUNITY


STPM: Minimum 2 Cs and 5 credits in SPM and at least a pass in Mathematics and EnglishA-Levels: Minimum 2 Cs and a pass in SPM for Mathematics and EnglishUEC: Minimum 5 Bs including Mathematics and EnglishDiploma: Minimum CGPA of 2.0AUSMAT/Foundation in Business Administration or equivalent: Minimum CGPA of 2.0

• Occupational Psychology Consultant • Psychometric Test Publishing• Recruitment Specialist • Human Resource Manager • Employee Engagement Specialist • Learning and Development Specialist • Career Counsellor • Talent Management Consultant • Organisational Change Specialist

All Malaysian and International students are required to take 5 MPU compulsory subjects



The Bachelor of Business with Psychology (Hons) is designed for students who are curious about human behaviour - the way we think and act. For the business student, this involves learning about employees and workplace behaviour and related aspects of customers and marketplace behaviour. The psychology dimensions of the programme provide deeper insights into not just how we behave but also, why we behave the way we do. The managerial and business aspects of the programme allow the student to understand this behaviour more fully, within the context of organisational life and business dealings. With this balanced approach, graduates of this programme are well positioned to play a role in and contribute to the employee wellness strategies of organisations, in line with the critical need to improve workplace wellbeing and productivity in meeting today’s challenges in balancing work and life.


Partner:


• Economics• Introduction to Psychology• Academic and Employability Skills• Business English• Statistics


• Principles of Management• Principles of Marketing• Critical and Creative Thinking • Business Communication• Introduction to Counselling


• Principles of Finance• Organisational Behaviour• International Business• Developmental Psychology• Organisational Psychology


• Research Methods • Leadership in Organisations• Managing Group Dynamics• Perception and Personality• Gender Psychology


• Strategic Management • Learning, Training and Development in Organisations• Cognitive Psychology

Elective 1 (select ONE) - Advertising Psychology - Developing Entrepreneurship Skills

Elective 2 (select ONE) - Consumer Behaviour - Biological Psychology


• Undergraduate Project • Global Cross-Cultural Management• Social Psychology• Cyberpsychology



BA (HONS)HUMAN RESOURCE MANAGEMENT N/345/6/1061(MQA/PA8884)06/22

DURATION

INTAKES

ENTRY REQUIREMENTS

CAREER OPPORTUNITY


STPM: Minimum 2 Cs and a pass in SPM for Mathematics and EnglishA-Levels: Minimum 2 Cs and a pass in SPM for Mathematics and EnglishUEC: Minimum 5 BsDiploma: Minimum CGPA of 2.0AUSMAT/Foundation in Business Administration or equivalent: Minimum CGPA of 2.0

• Recruitment and Placement Manager • Employee Relations Manager• Employee Education Consultant • Learning and Development Manager• Employee Assistance Plan Manager • Health & Safety Manager • International Human Resource Manager • Compensation and Benefits Manager




This honours degree programme is aimed at producing graduates for jobs related to managing the workforce of organisations that cut across a wide range of public and private industry sectors. In view of the expected rise in the number of job opportunities across various markets, there will be a corresponding demand for graduates in the Human Resource Management discipline to manage a workforce and people from diverse backgrounds and cultures.


Partner:


• Economics• Business English• Business Statistics• Principles of Accounting• Academic and Employability Skills


• Principles of Management• Principles of Marketing• Introduction to Counselling• Critical and Creative Thinking • Business Communication


• Entrepreneurship and Enterprise Management• Financial Management• Employment Law for HR Managers Specialisation:• Health and Safety at Work• Human Resource Management


• Business Research Methods Specialisation:• Organisational Psychology• Industrial Relations• People Resourcing• Negotiating and Influencing • International Business


• Strategic Management Specialisation:• Managing Performance and Rewards• Learning, Training and Development in Organisations

Elective 1 (select ONE) - Leadership in Organisations - Career Management

Elective 2 (select ONE) - Managing Group Dynamics - Developing Entrepreneurial Skills


• Undergraduate Project • Global Cross-Cultural Management Specialisation:• Ethics in Business• International HRM



BA (HONS)ENTREPRENEURSHIP

N/345/6/1058(MQA/PA8885)07/22

DURATION

INTAKES

ENTRY REQUIREMENTS

CAREER OPPORTUNITY


STPM: Minimum 2 Cs and a pass in SPM for Mathematics and EnglishUEC: Minimum 5 Bs including Mathematics and EnglishDiploma: Minimum CGPA of 2.0Foundation Studies or equivalent: Minimum CGPA of 2.0Note: International students need to obtain IELTS 5.5 or equivalent to qualify

• Business Founder-Owner • Franchisee • New Venture Developer• Business Consultant




This honours degree programme is designed to produce business entrepreneurs and future business leaders who can fuel and sustain Small and Medium Enterprises (SME) which are important for the nation’s economic growth. In this context, the programme incorporates modules and learning outcomes in areas such as enterprise management, developing entrepreneurial skills, new venture creation, management accounting and finance, brand management and marketing, innovation and business development.

With growing interest in entrepreneurship versus being an employee, this programme is designed to prepare graduates to tap into entrepreneurship in the market.


Partner:


• Economics• Business English• Business Statistics• Principles of Accounting• Academic and Employability Skills


• Principles of Management• Principles of Marketing• Principle of Finance• Critical and Creative Thinking • Business Communication


• Business Law• Business Project Management• International Business• Introduction to Entrepreneurship• Developing Entrepreneurship skills


• Business Research Methods • Social Media Marketing• New Venture Creation• Social Entrepreneurship• Entrepreneurial Finance


• Strategic Management • Entrepreneurship & Brand Management• Entrepreneurship & Innovation

Elective 1 (select ONE) - Leadership in Organisations - Managing Group Dynamic

Elective 2 (select ONE) - Business to Business Marketing - Consumer Behaviour


• Undergraduate Project • Global Cross-Cultural Management• Entrepreneurship and Business Development• The Business Plan



INDUSTRY PARTNERS / EMPLOYERSFirst City UC has an excellent track record on graduate employability. Our graduates are employed across all sectors in various positions and have served in these organisations:

• AIA Life Insurance CIMB Bank• BDO Consulting• CIMB Bank• Great Eastern Life Assurance • KPMG Tax Services Sdn. Bhd.• KidZania Kuala Lumpur• Malaysian Institute of Management • OCBC Bank• Public Bank• Reckitt Benckiser Group• TESCO

SUCCESSFUL GRADUATESI love the environment in First City UC. It is centrally located and very convenient. After class, I like to study in the library and relax at the green playground. The college staff are very friendly and helpful. The lecturers often use real-life examples in the class which has taken my learning beyond theory. I have also learnt to apply my knowledge to coursework carried out in various forms, e.g. working in teams, conducting research, giving presentations, etc. I have also made many good friends, some have become very close to me. This is a positive place to further my education and the experience has broadened my horizon.

LIU BO - Statutory Compliance Manager

CHRISTINE, CHEN XIAO LING - Regional Head of Payroll Governance

LAI SU KIE - Recipient of ARU’s Excellence Awards

BA (Hons) Business Administration


BSc (Hons) Accounting & Finance


I chose to study at First City UC as it has a very conducive environment that provides students with a very comfortable feeling. The course is well planned and the lecturers are experienced. I strongly recommend First City UC to students because you hardly can find an environment that offers you a “university feeling” in the city. You can enjoy sports after study or continue reading a book in the campus to suit your preference for action or reflection.. Also, the quality of the lectures is always up to expectation.

I was especially attracted to the programme offered by KBU as the university college was known then, as it offered me a pathway to complete my final year in the UK. I enjoyed the friendly environment at the campus and the lecturers who were very attentive and responsible in ensuring that the students succeed in their studies.

CHEN JIANSHI - Head of Research & Chief Coach, Grandpine Capital Sdn Bhd.

The academic experience and the overall student experience have benefited my personal development hugely. First City UC has already excelled in providing a professional and engaging learning environment, with enthusiastic lecturers who are actively involved in the industry in which they teach. I can reflect that First City UC has provided me with the opportunity to explore an array of different possibilities for my future. In addition, I am sincerely honoured to have been selected as the recipient of 100% First City UC Full Merit Scholarship.

12/18

FIRST CITY UNIVERSITY COLLEGE has made every effort to ensure that information presented in this brochure is as accurate as possible at the time of printing but does not accept liability for any error or omission. FIRST CITY UNIVERSITY COLLEGE reserves the right not to conduct a programme/course/option/subject if there is insufficient demand.

OUR PARTNERSANGLIA RUSKIN UNIVERSITY, UK www.aru.ac.uk

www.cimaglobal.com

Established since 1858 with 39,400 students from 185 countries.Ranked 118 of the top 350 institutions in the world and joint 39th in the UK (Times Higher Education’s World University Rankings 2018, following similar success in 2017)Ranked in the top 20 universities for teaching excellence (The Times and The Sunday Times Good University Guide for 2017) with six subjects in the top 10 UK higher education institutions for teaching excellence: Philosophy, Sport Science, Criminology, Sociology, Electrical and Electronic Engineering and Business Studies.Anglia Ruskin was also recently named by Firetail as one of the one of the top 20 global ‘rising star’ institutions predicted to challenge the global elite by 2030.‘Best School Leaver Programme’ with Barclays Bank UK, against strong competition from Accenture, Bank of England, Deloittes, Ernst & Young, Siemens and Rolls Royce (Target Jobs 2013 National Graduate Recruitment Awards).First Place with Barclays Bank UK in the ‘Talent Attraction and Management’ category by the Chartered Institute of Personnel and Development (CIPD National 2012 People Management Awards) for training new talents to achieve the position of branch manager or equivalent, within three years of joining their management and leadership degree programme.The prestigious Newton Fellowship funded by the UK Royal Society and British Academy for research into the development of entrepreneurship in East Asia.Multiple EU grants for projects investigating the business models and technological innovations for assistive living for the elderly.Prestigious national funding from the UK Economic and Social Research Council (ESRC) for research into the regulation of small firms.

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Chartered Institute of Management Accountants (CIMA)

The Chartered Institute of Marketing (CIM)

The Chartered Institute of Management Accountants, founded in 1919, is the world’s leading and largest professional body in Management Accountants, with more than 232,000 members and students operating in 177 countries, working at the heart of business.CIMA helps individuals and businesses to succeed by harnessing the full power of management accounting – not just accounting for the balance sheet, but accounting for business.Together with the American Institute of Certified Public Accountants (AICPA), the Chartered Global Management Accountant (CGMA) designation was established in 2012 to provide members with a new level of resources and recognition.CGMA is the most widely held management accounting designation in the world. It distinguishes more than 150,000 accounting and finance professional who have advanced proficiency in finance, operations, strategy and management.

For over 100 years, CIM is the world’s leading professional marketing body with over 28,000 members in 120+ countries and accredited study centres in 40+ countries.

www.cim.co.uk

THE PURSUIT OF EXCELLENCENEVER ENDS

Accounting & FinanceBusiness AdministrationBusiness ManagementBusiness With PsychologyEntrepreneurshipHuman Resource ManagementInternational BusinessMarketing

DKU031(B)

Phone: +603-7727 3200 Website: www.�rstcity.edu.my Email: enquiry@�rstcity.edu.my

No. 1, Persiaran Bukit Utama, Bandar Utama, 47800 Petaling Jaya, Selangor Darul Ehsan.

the pursuit of excellence never ends · module content • business mathematics ... module content...

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