the proven 5-step strategy to promote your content better (plus 9 free tools to help you do it)
TRANSCRIPT
The Proven 5-Step Strategy to Promote Your Content Better+PLUS 9 FREE TOOLS TO HELP YOU DO
IT
1.Social Media
OVER 70% OF THE U.S. POPULATION IS ON
SOCIAL MEDIAAre you getting the most out of social media as a content promotion tool?
Tweet & Repeat:
Don’t be afraid to tweet the
same piece of content many
times.
⊙ The first time you tweet, only about 3–5% percent of your audience will see it.
⊙ You can preschedule tweets with a handy social media management tool like Buffer.
Hashtags:Tweets with
hashtags get 2x more
engagement than those
without.
# ⊙ Hashtags are a useful way to categorize information, and they make it easier for interested people to find your content.
⊙ You can use Hashtagify to research and pick popular hashtags related to your content.
Free Tool #2Hashtag researchResearch and pick popular hashtags related to your content with Hashtagify.
Pin It:Did you know you can pin a
tweet to the top of your Twitter
feed?
⊙ If you create a really great piece of content, tweet it and pin it.
⊙ Your pinned tweet will be the first thing your profile visitors see.
Media:Visual content is
40x more likely to be shared on
social media.
⊙ Try using photos, graphics, videos, and even gifs when promoting your content on social media to increase engagement.
⊙ If you need help creating graphics, checkout Canva.
Free Tool #3Graphic CreatorCreate graphics to promote your content with Canva.
Groups:LinkedIn
groups are small
collections of niche-
professionals looking to share and
discuss content.
⊙ Join a few groups related to your industry or target market and share your content there.
⊙ Don’t forget to start a conversation by asking group members what they think about the post or if they have anything to add.
2.Repurpose Content
60% of Marketers reuse content 2-5x
Reddit:Reddit is an
online discussion forum with
over 234 million unique
users.
⊙ Reddit has over 800,000 “Subreddits,” which are smaller forums focused on niche topics.
⊙ Follow relevant Subreddits and keep an eye out for any posts related to your content.
⊙ Write a unique, thoughtful answer and include a link to your original content at the end.
You audience will listen to you or read the content, but won’t do both.
Quora:Quora lets
users ask and answer
questions.
⊙ Follow a few relevant question categories and search for questions related to your content’s topic.
⊙ When you find a question, write a thoughtful answer and provide a link to your complete post.
?
LinkedIn Publisher:
LinkedIn Publisher is a
personal blogging
platform built right into your
LinkedIn profile.
⊙ Reformat your content, add a header image, and post on LinkedIn Publisher.
⊙ You can share published content with your followers and it will appear at the top of your LinkedIn profile.
Medium:Medium is
another free, easy-to-use
blogging platform.
⊙ Create an account, then reformat and post your content.
⊙ Medium lets you add up to five topic tags to each post, so your target audience can easily find it.
3.Reformat Content
Slideshare:With 60 million
unique visitors a month,
Slideshare is a great, free promotion
platform for your content.
⊙ Use Google Slides to turn your content into a presentation and upload it to Slideshare — that’s it!
⊙ When you upload to Slideshare don’t forget to tag your presentation with a few relevant keywords so your target audience can easily find it.
Free Tool #4Presentation creatorQuickly create visually-stunning slideshows using Google Slides.
Video:Videos may
take a lot of time to create, but the payoff
is huge.
⊙ On average, videos generate 1200% more shares than text and image-based content combined.
⊙ Powtoon can help turn your content into a short, animated video.
Free Tool #5Video creatorTurn your content into short animated videos with Powtoon.
Infographic:Infographics
are liked and shared 3x as
much as other content on
social media.
⊙ Piktochart can help you turn your content into eye-catching infographics.
Free Tool #6Infographic makerTurn your content into an eye-catching infographic with Piktochart.
Podcast:Often
overlooked, podcasts are a
great way to get your
content out to a larger
audience.
⊙ The number of active podcast listeners has increased 23% since 2015 alone.
⊙ Audacity is a neat audio recording tool you can use to turn your content into a podcast.
Free Tool #7Podcast recorderTurn your content into a podcast with Audacity.
4.Email
Only 23% of subscribers will open your first emailSending your subscribers new content is a great way to engage with and grow your audience base, but not everyone will see it the first time around.
Email subscriber
s:When you have new content,
send it to your subscribers.
⊙ If you don’t have an email subscriber list yet, you can get started with MailChimp.
⊙ Including a catchy headline will entice subscribers to checkout your email. CoSchedule’s headline analyzer can help.
Free Tool #8Email newsletterStart building an email subscriber list with MailChimp.
Free Tool #9Headline analyzerGet more email opens with catchy headlines from the CoSchedule Headline Analyzer.
Follow-upemail:
A follow-up email can
increase your content’s audience.
⊙ Chances are, only about 23% of your subscribers will open your first email.
⊙ You can try an “in case you missed it” email.
⊙ A monthly round-up of your most popular posts works well too.
5.Evaluate
38%of marketers cite evaluating the effectiveness of content as their biggest challenge
Monitor:The most
important step to successful
content promotion it to
evaluate the performance of
your content and promotion
strategies.
⊙ Keep an eye on how many views, shares, and other types of engagement your content gets.
⊙ Twitter, LinkedIn, Medium, MailChimp, and most of the other tools listed in this presentation have built-in metrics.
Evaluate:38% of
marketers cite evaluating the
effectiveness of content as their biggest
challenge.
⊙ Determine which promotion tactics are helping your post gain traction, and which are falling flat.
Adjust: ⊙ Once you’ve gathered and evaluated the numbers, make changes to fine-tune your promotion strategy.
Let’s recap some key take-aways
Key Take-
Aways
TweetDon’t be afraid to Tweet the same piece of content many times.
MediaUse media like images, videos, and graphics to promote your content.
ReformatTry reformatting your existing content rather than creating new content.
Follow-upSend a follow-up email in case your subscribers missed your content the first time.
EvaluateEvaluate the performance of your promotion tactics and adjust your strategy as needed.
ExperimentTry many different promotion methods to find what works best for you and your content.
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