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Winter 2014 Issue

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  • News & Information to Increase the Profitability of Your Practice

    DentistThe Profitable

    FebruarY 2014

    xcellence in Dentistry

    Dr. Taylor ClarksAssist To Succeed Dental Assisting School:

    DRIVER OF WEEKEND RICHESHow Many HIPAA Compliance Gaps are Happening Daily in Your Practice?

    Office Sharing: Practice Equity Suicide

    Tackling the Causes ofPeriodontal Disease

    Head On!Plus a FREE Tear-out Educational

    Tool for Patients

    Will YOu Be the Oldest Practicing

    Dentist in Your State?

    You are Invited to the Spring Break Seminar 2014 featuring... The Godfathers of Dentistry

  • Quatum Leap???

    DPD

    Stoneybrook manages the entire process and has proven many times that they really care about us and our results. And we DO get results ! We have more than doubled our New Patient numbers every month. We get New Patients from Stoneybrook pretty much every day, and on many occasions, more than one a day. Their service has enhanced our practice so much.

    Our highly personalized, full color Patient Education Publications are filled with interesting, current articles about dental health as well as your personal letter addressing them by their first name.

    PUBLISHING, INC.

    1718

    Our Hallmark Style Special Occasion cards are mailed to your patients by their first name with a note to let them know you are thinking about them during the holidays as well as on their birthday.

  • BruxZir restorations, a more lifelike emergence profile

    vs.

    This endodontically treated molar had a large amalgam and a fracture, necessitating a full-coverage crown. I selected BruxZir Solid Zirconia for its conservative nature (as thin as 0.5 mm) and the fact that I will get a great fit in the gingival third due to its natural emergence profile. Im not sure my patient is going to floss as much as he should, and I want to make sure I do my part to help his gingival health.

    Michael C. DiTolla, DDS, FAGD

    AfterBefore

    This image represents the typical PFM prep we receive with a conservative feather-edge margin. When a PFM is fabricated for this prep, there is a bulky 1 mm margin on the PFM that catches on the explorer. Even if the margin is sealed, the emergence pro-file is unacceptable.

    PFM

    This image represents the typical PFM prep we receive with a BruxZir crown in place. Because it is a monolithic crown and can be milled to a feather edge, there is no bulk of material, or speed bump, at the margin. Dentists tell us their explorer cannot detect where the tooth ends and the BruxZir crown begins.

    BruxZir Crown

    Another BruxZir Award

    Call for case pickup

    www.glidewelldental.com877-708-7972

    GLIDEWELLLABORATORIES

    Premium Products - Outstanding Value

    $99* per unit

    *Price does not include shipping or applicable taxes.

    BruxZir_Profitable Dentist_0214.indd 1 1/6/14 3:49 PM

  • 4 F e b r u a r Y 2 0 1 4

    FEBRUARY 2014 | I s s u e 2 4 7

    CONTACT USPhone: 800-337-8467 or 812-949-9043 Fax: 812-949-8535Mail: The Profitable Dentist 3211 Grantline Rd, Ste 20 New Albany, IN 47150

    Email: info@theprofitabledentist.com www.theprofitabledentist.com

    EDITORIAL ADVISORY BOARDDR. MICHAEL ABERNATHY McKinney, TXDR. KEITH DoBRACKI Madison, WIDR. DAVID HoRNBRooK La Mesa, CADR. MARK HYMAN Greensboro, NCCATHY JAMESoN Davis, oKDR. BILL KIMBALL Encinitas, CADR. RoGER LEVIN Baltimore, MDDR. ToM oRENT Framingham, MADR. STEVE RASNER Bridgeton, NJDR. LARRY RoSENTHAL New York, NYDR. RoY SMITH Tyler, TXDR. BILL STRUPP Clearwater, FLDR. JoE STEVEN, JR Wichita, KS

    The content of this publication may not be reproduced either in part or full without the written consent of The Profitable Dentist.

    STAFFEditor-in-ChiefWILLIAM W. oAKES, DDS

    Associate EditorCRAIG CALLEN, DDS

    Executive Vice President of Operations/FinanceDELAINE STEWART

    Seminar CoordinatorJENNIFER JoNES

    Front Office Coordinator/Marketing DirectorCHRISTY CLAYWELL

    Seminar Coordinator AssistantHoLLY SWITZER

    Administrative AssistantASHLEY SCHARLoW

    Client Support CoordinatorSHELIA ALLENDER

    TPD DesignerLEAH CoNDER TAYLoRTaylor & Associates

    8 A Word from Woody 9 In The Spotlight Dr. Taylor Clarks Assist To Succeed 10 Woody: Up Close and Personal

    Practice Management12 Women Rule: And Why Thats Great News for Dentistry! byGinnyHegarty,SPHR

    14 How Many HIPAA Compliance Gaps are Happening Daily in Your Practice? byRozFulmer

    16 What You Dont Know Can Hurt You: Employee Working Interviews byPaulEdwards

    18 24 Secrets to Coach Your Team To Be Winners byChrisMullins

    20 When Your Marketing Has No Pulse byDr.MikeAbernathy

    22 Why it is Important to be Different byDr.StevenKatz

    24 Office Sharing: Practice Equity Suicide byDavidWoods

    26 Making the Most of the Doctor-Hygiene Exam byRachelWall,RDH,BS

    28 Four Moves to Revitalize an Ailing Practice byDr.SteveRasner

    30 Whats Your Return on Investment? byDr.MikeKesner

    32 DRIVER OF WEEKEND RICHES Why Every Dentist Should Consider Running an In-Office Dental Assisting School byDr.TaylorClark

    34 The Advertising Trap byDr.JoeSteven,Jr.

    From theEditor

    2014 Excellence in Dentistry, Inc., Publisher. Copyright enforced no part of this publication may be reproduced without written permission. This publication is designed to provide reliable information in regard to the subject matter covered. However, it is distributed with the understanding that it does not replace the need for advice from your personal, competent professional advisors.

    PRACTICE MANAGEMENT

    4 F EBRUARY 2 0 1 4

    Sofiaworld/bigstock.com

    Smileus/bigstock.com

  • GUARANTEED Media Appearances

    For Dentists4 Ways to Receive Media Credentials You Can Use For The Rest of Your Life to Build

    Expert Credibility Over Your Competitors

    Produce Your Documentary Film on Your Business that Airs on Major Broadcast Networks

    Your business, profession, franchise, nonprofit, or legacy film will be produced by Emmy Award winning director Nick Nanton. We will script, film in true HD, and edit a 30 minute movie. We will GUARANTEE airing on a Major Broadcast Network and can even help you set up a theater red carpet premiere! We will show you how to use this documentary in all your marketing and position you as the go to Expert in your field.

    Visit www.celebritybrandingagency.com/dentist or call and ask for a no obligation Brand review with a Business Agent at (888) 578-0574

    4

    We have more than 1900 clients in programs like the ones mentioned here and represent clients in more than 36 countries. Media appearances are guaranteed in writing. Agency representation fees start as low as $497 a month.

    I didnt now what to expect when I decided to proceed with this venture and pleasantly surprised by everything. The organization was phenomenal. Very professional, very courteous, very friendly made you feel as though you are the expert in the field that you do even though you may not feel that you are, and the confidence that they build, I m ready to go conquer the world. So thanks guys, it was great and I cant wait to keep proceeding with this.

    Dr. Vesna Sutter, D.D.S., CEO, Sunrise Dental Partners

    Right after we did our T.V. Show in L.A., Fox 40 News in Sacramento called us two days later, came in to our office and did a live interview. So The [Ultimate] Celebrity Branding Experience is amazing, its great for your business...I highly recommend it!

    Donna Galante, Cater Galante Orthodontic Specialists

    A big thanks to DNAgency for all they have done to catapult me into being Americas Premiere Cosmetic and Sedation Dentist. The masterminds and training are the biggest secrets to the success!

    Scott Schumann, Grove City Dental

    Become a Best-Selling Author

    Write one chapter for a collaborative book we are publishing with other clients of ours, and we will market it to become an Amazon or BarnesAndNoble.com Best-Seller GUARANTEED! You will be inducted into The National Academy of Best-Selling Authors and will be able to use the prestigious title of Best-Selling Author for the rest of your career and life!

    Get a Guest Appearance onAffiliate Stations Around the Country and Be Seen On One of Our TV Shows

    We GUARANTEE to get you placed on one of our television shows: The New American Dream, The Brain Tracy Show, Consumers Advocate, Americas PremierExperts or another show we produce and is directed by Emmy Award winner, Nick Nanton. We will help you use the appearance with your target audiences to attract more clients.

    Appear in

    or Over 100 Others in our Big Print Publications, and Be Quoted with Your Photo

    These are special edition, GUARANTEED appearances we arrange for our Expert clients. You will be in a full or half page spread and be recognized as a Game-Changer in your field.

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  • 6 F e b r u a r Y 2 0 1 4

    CLINICAL

    6

    Advertiser Quick Guide

    zagart@bigstockphoto.com

    Anastasia_vish@bigstockphoto.com

    67 How to Fix Slow Time FAST

    68 New Products and Services

    70 From Our Readers

    Good Stuff

    Clinical38 New Pearls for 2014 byDr.MichaelCurtis

    40 Simplifying Dentures in the New Economy! byDr.AraNazarian

    42 Cracked Teeth: Treatment and Patient Management byDr.CraigCallen

    44 The Million Dollar Smile byDr.JohnnySavage

    46 Tackling the Causes of Periodontal Disease Head On! byPatriciaWorcesterRDH,BS

    50 updating and Improving Endo Technique byDr.MichaelDiTolla

    52 How to Sell Sealants byDr.WoodyOakes

    54 The Truth About Dental Sleep Medicine: An insi