the profitable dentist
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DESCRIPTIONWinter 2014 Issue
News & Information to Increase the Profitability of Your Practice
xcellence in Dentistry
Dr. Taylor ClarksAssist To Succeed Dental Assisting School:
DRIVER OF WEEKEND RICHESHow Many HIPAA Compliance Gaps are Happening Daily in Your Practice?
Office Sharing: Practice Equity Suicide
Tackling the Causes ofPeriodontal Disease
Head On!Plus a FREE Tear-out Educational
Tool for Patients
Will YOu Be the Oldest Practicing
Dentist in Your State?
You are Invited to the Spring Break Seminar 2014 featuring... The Godfathers of Dentistry
Stoneybrook manages the entire process and has proven many times that they really care about us and our results. And we DO get results ! We have more than doubled our New Patient numbers every month. We get New Patients from Stoneybrook pretty much every day, and on many occasions, more than one a day. Their service has enhanced our practice so much.
Our highly personalized, full color Patient Education Publications are filled with interesting, current articles about dental health as well as your personal letter addressing them by their first name.
Our Hallmark Style Special Occasion cards are mailed to your patients by their first name with a note to let them know you are thinking about them during the holidays as well as on their birthday.
BruxZir restorations, a more lifelike emergence profile
This endodontically treated molar had a large amalgam and a fracture, necessitating a full-coverage crown. I selected BruxZir Solid Zirconia for its conservative nature (as thin as 0.5 mm) and the fact that I will get a great fit in the gingival third due to its natural emergence profile. Im not sure my patient is going to floss as much as he should, and I want to make sure I do my part to help his gingival health.
Michael C. DiTolla, DDS, FAGD
This image represents the typical PFM prep we receive with a conservative feather-edge margin. When a PFM is fabricated for this prep, there is a bulky 1 mm margin on the PFM that catches on the explorer. Even if the margin is sealed, the emergence pro-file is unacceptable.
This image represents the typical PFM prep we receive with a BruxZir crown in place. Because it is a monolithic crown and can be milled to a feather edge, there is no bulk of material, or speed bump, at the margin. Dentists tell us their explorer cannot detect where the tooth ends and the BruxZir crown begins.
Another BruxZir Award
Call for case pickup
Premium Products - Outstanding Value
$99* per unit
*Price does not include shipping or applicable taxes.
BruxZir_Profitable Dentist_0214.indd 1 1/6/14 3:49 PM
4 F e b r u a r Y 2 0 1 4
FEBRUARY 2014 | I s s u e 2 4 7
CONTACT USPhone: 800-337-8467 or 812-949-9043 Fax: 812-949-8535Mail: The Profitable Dentist 3211 Grantline Rd, Ste 20 New Albany, IN 47150
Email: email@example.com www.theprofitabledentist.com
EDITORIAL ADVISORY BOARDDR. MICHAEL ABERNATHY McKinney, TXDR. KEITH DoBRACKI Madison, WIDR. DAVID HoRNBRooK La Mesa, CADR. MARK HYMAN Greensboro, NCCATHY JAMESoN Davis, oKDR. BILL KIMBALL Encinitas, CADR. RoGER LEVIN Baltimore, MDDR. ToM oRENT Framingham, MADR. STEVE RASNER Bridgeton, NJDR. LARRY RoSENTHAL New York, NYDR. RoY SMITH Tyler, TXDR. BILL STRUPP Clearwater, FLDR. JoE STEVEN, JR Wichita, KS
The content of this publication may not be reproduced either in part or full without the written consent of The Profitable Dentist.
STAFFEditor-in-ChiefWILLIAM W. oAKES, DDS
Associate EditorCRAIG CALLEN, DDS
Executive Vice President of Operations/FinanceDELAINE STEWART
Seminar CoordinatorJENNIFER JoNES
Front Office Coordinator/Marketing DirectorCHRISTY CLAYWELL
Seminar Coordinator AssistantHoLLY SWITZER
Administrative AssistantASHLEY SCHARLoW
Client Support CoordinatorSHELIA ALLENDER
TPD DesignerLEAH CoNDER TAYLoRTaylor & Associates
8 A Word from Woody 9 In The Spotlight Dr. Taylor Clarks Assist To Succeed 10 Woody: Up Close and Personal
Practice Management12 Women Rule: And Why Thats Great News for Dentistry! byGinnyHegarty,SPHR
14 How Many HIPAA Compliance Gaps are Happening Daily in Your Practice? byRozFulmer
16 What You Dont Know Can Hurt You: Employee Working Interviews byPaulEdwards
18 24 Secrets to Coach Your Team To Be Winners byChrisMullins
20 When Your Marketing Has No Pulse byDr.MikeAbernathy
22 Why it is Important to be Different byDr.StevenKatz
24 Office Sharing: Practice Equity Suicide byDavidWoods
26 Making the Most of the Doctor-Hygiene Exam byRachelWall,RDH,BS
28 Four Moves to Revitalize an Ailing Practice byDr.SteveRasner
30 Whats Your Return on Investment? byDr.MikeKesner
32 DRIVER OF WEEKEND RICHES Why Every Dentist Should Consider Running an In-Office Dental Assisting School byDr.TaylorClark
34 The Advertising Trap byDr.JoeSteven,Jr.
2014 Excellence in Dentistry, Inc., Publisher. Copyright enforced no part of this publication may be reproduced without written permission. This publication is designed to provide reliable information in regard to the subject matter covered. However, it is distributed with the understanding that it does not replace the need for advice from your personal, competent professional advisors.
4 F EBRUARY 2 0 1 4
GUARANTEED Media Appearances
For Dentists4 Ways to Receive Media Credentials You Can Use For The Rest of Your Life to Build
Expert Credibility Over Your Competitors
Produce Your Documentary Film on Your Business that Airs on Major Broadcast Networks
Your business, profession, franchise, nonprofit, or legacy film will be produced by Emmy Award winning director Nick Nanton. We will script, film in true HD, and edit a 30 minute movie. We will GUARANTEE airing on a Major Broadcast Network and can even help you set up a theater red carpet premiere! We will show you how to use this documentary in all your marketing and position you as the go to Expert in your field.
Visit www.celebritybrandingagency.com/dentist or call and ask for a no obligation Brand review with a Business Agent at (888) 578-0574
We have more than 1900 clients in programs like the ones mentioned here and represent clients in more than 36 countries. Media appearances are guaranteed in writing. Agency representation fees start as low as $497 a month.
I didnt now what to expect when I decided to proceed with this venture and pleasantly surprised by everything. The organization was phenomenal. Very professional, very courteous, very friendly made you feel as though you are the expert in the field that you do even though you may not feel that you are, and the confidence that they build, I m ready to go conquer the world. So thanks guys, it was great and I cant wait to keep proceeding with this.
Dr. Vesna Sutter, D.D.S., CEO, Sunrise Dental Partners
Right after we did our T.V. Show in L.A., Fox 40 News in Sacramento called us two days later, came in to our office and did a live interview. So The [Ultimate] Celebrity Branding Experience is amazing, its great for your business...I highly recommend it!
Donna Galante, Cater Galante Orthodontic Specialists
A big thanks to DNAgency for all they have done to catapult me into being Americas Premiere Cosmetic and Sedation Dentist. The masterminds and training are the biggest secrets to the success!
Scott Schumann, Grove City Dental
Become a Best-Selling Author
Write one chapter for a collaborative book we are publishing with other clients of ours, and we will market it to become an Amazon or BarnesAndNoble.com Best-Seller GUARANTEED! You will be inducted into The National Academy of Best-Selling Authors and will be able to use the prestigious title of Best-Selling Author for the rest of your career and life!
Get a Guest Appearance onAffiliate Stations Around the Country and Be Seen On One of Our TV Shows
We GUARANTEE to get you placed on one of our television shows: The New American Dream, The Brain Tracy Show, Consumers Advocate, Americas PremierExperts or another show we produce and is directed by Emmy Award winner, Nick Nanton. We will help you use the appearance with your target audiences to attract more clients.
or Over 100 Others in our Big Print Publications, and Be Quoted with Your Photo
These are special edition, GUARANTEED appearances we arrange for our Expert clients. You will be in a full or half page spread and be recognized as a Game-Changer in your field.
6 F e b r u a r Y 2 0 1 4
Advertiser Quick Guide
67 How to Fix Slow Time FAST
68 New Products and Services
70 From Our Readers
Clinical38 New Pearls for 2014 byDr.MichaelCurtis
40 Simplifying Dentures in the New Economy! byDr.AraNazarian
42 Cracked Teeth: Treatment and Patient Management byDr.CraigCallen
44 The Million Dollar Smile byDr.JohnnySavage
46 Tackling the Causes of Periodontal Disease Head On! byPatriciaWorcesterRDH,BS
50 updating and Improving Endo Technique byDr.MichaelDiTolla
52 How to Sell Sealants byDr.WoodyOakes
54 The Truth About Dental Sleep Medicine: An insi