the professional · pga pro july.indb 1 02/07/2018 17:29 willey wins titleist and footjoy pga title...

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RECRUITMENT RECRUITMENT ADVERTISING ADVERTISING Attracting the right applicants with the required skills Professional The T H E O F F I C I A L P G A M E M B E R S M A G A Z I N E CLASS OF 2018 New PGA graduates honoured Pros focus on the female factor Professional The THE OFFICIAL PGA MEMBERS’ MAGAZINE THE OFFICIAL PGA MEMBERS’ MAGAZINE Rules of Golf changes explained BUILDING YOUR BRAND ON TWITTER RYDER CUP VICTORS Golf celebrates Europe’s victory in Paris Professional The THE OFFICIAL PGA MEMBERS’ MAGAZINE GOOD FOR BUSINESS Online lesson booking is here to stay CONVENIENCE MAKING THE CONNECTION Marketing to potential women golfers Professional The THE OFFICIAL PGA MEMBERS’ MAGAZINE WILLEY WINS TITLEIST AND FOOTJOY PGA TITLE THE FUTURE IS BRIGHT 2019 fashion trends A career in golf management Professional The THE OFFICIAL PGA MEMBERS’ MAGAZINE Professional The THE OFFICIAL PGA MEMBERS’ MAGAZINE TRAVEL BREAKS Use trips to boost your coaching business BUILDING LOYALTY Keep customers coming back THE ETERNAL MAGIC OF THE RYDER CUP How the PGA and its Members play their part

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Page 1: The Professional · PGA Pro July.indb 1 02/07/2018 17:29 WILLEY WINS TITLEIST AND FOOTJOY PGA TITLE THE FUTURE IS BRIGHT 2019 fashion trends MAKING THE CHANGE A career in golf management

RECRUITMENT RECRUITMENT ADVERTISINGADVERTISING

Attracting the right applicants with the required skills

ProfessionalThe

T H E O F F I C I A L P G A M E M B E R S ’ M A G A Z I N E

CLASS OF 2018New PGA graduates honoured

Pros focus on the female factor

Volume 14 Issue 5 May 2018

ProfessionalProfessionalThe

ProfessionalProfessionalProfessionalT H E O F F I C I A L P G A M E M B E R S ’ M A G A Z I N ET H E O F F I C I A L P G A M E M B E R S ’ M A G A Z I N E

001_PGA mag may18_GradCoverDuo.indd 1 08/05/2018 10:56

NEW YEAR’S REVOLUTIONRules of Golf changes explained

BUILDING YOUR BRAND ON TWITTER

RYDER CUP VICTORSGolf celebrates Europe’s victory in Paris

ProfessionalThe

T H E O F F I C I A L P G A M E M B E R S ’ M A G A Z I N EVolume 14 Issue 10 October 2018

T H E O F F I C I A L P G A M E M B E R S ’ M A G A Z I N E

PGA Pro October 2018.indb 1 08/10/2018 19:32

GOOD FOR BUSINESS

Online lesson booking is here to stay

CONVENIENCE FOODSDirect to your door Brakes service takes off

MAKING THE CONNECTIONMarketing to potential women golfers

ProfessionalThe

T H E O F F I C I A L P G A M E M B E R S ’ M A G A Z I N EVolume 14 Issue 7 July 2018

PGA Pro July.indb 1 02/07/2018 17:29

WILLEY WINS TITLEIST AND FOOTJOY PGA TITLETHE FUTURE IS BRIGHT2019 fashion trends

MAKING THE CHANGE

A career in golf management

ProfessionalThe

T H E O F F I C I A L P G A M E M B E R S ’ M A G A Z I N EVolume 14 Issue 8 August 2018

PGA August 2018.indb 1 06/08/2018 16:42

ProfessionalThe

T H E O F F I C I A L P G A M E M B E R S ’ M A G A Z I N EVolume 14 Issue 9 September 2018

TRAVEL BREAKS

Use trips to boost your coaching business

BUILDING LOYALTYKeep customers coming back

THE ETERNAL MAGIC OF THE RYDER CUP

How the PGA and its Members play their part

PGA Pro mag Sept 2018.indb 1 03/09/2018 18:35

Page 2: The Professional · PGA Pro July.indb 1 02/07/2018 17:29 WILLEY WINS TITLEIST AND FOOTJOY PGA TITLE THE FUTURE IS BRIGHT 2019 fashion trends MAKING THE CHANGE A career in golf management

Why advertise with The PGA?

The PGA Professional is the monthly magazine published by The PGA in print and digital format, which is distributed to each of its 8,000 members.

PGA Professionals themselves graduate through the PGA Training Programme, administered at the PGA National Training Academy, European Centre for Excellence in Golf and their knowledge and expertise is in wide demand, performing more than 50 golf-related roles including coaching, retailing and resort management in over 80 countries worldwide.

The PGA Professional and the members’ area online at PGA.info, are regarded as the golf industry’s most influential and effective way for advertisers to reach the PGA Professional with exciting new career opportunities home or abroad.

Whether it is in coaching, retail, marketing or resort management The PGA’s careers section is the perfect place to reach the right audience. Our paid adverts are also included in the ‘Job Opportunities’ secetion of the PGA Connect Newsletter.

For more information about the skills and expertise PGA Members can bring to your facility and guidance on attracting the right applicants with the required skills, contact Tina Banner who can put you in touch with one of our Business Relationship Officers. They are committed to helping you put ‘the Right Pro, in the Right Place, at the Right Time’.

The following information may also help you when recruiting a PGA Professional (all can be found online at PGA.info):

• Choosing the right PGA Professional • Industry Guide to PGA Membership • PGA Role Descriptors • Job description checklist

The PGA Professional magazine and members’ area of PGA.info are ideal platforms to advertise the latest positions and showcase your facility with a range of competitive pricing.

Please contact Jessica Harrison on 01675 470 333 or Email: [email protected]

‘The Right Pro, in the Right Place, at the Right Time’

Page 3: The Professional · PGA Pro July.indb 1 02/07/2018 17:29 WILLEY WINS TITLEIST AND FOOTJOY PGA TITLE THE FUTURE IS BRIGHT 2019 fashion trends MAKING THE CHANGE A career in golf management

Magazine Issue Approved Artwork Publication Date

FEBRUARY January 24 February 7MARCH February 24 March 9APRIL March 26 April 9MAY April 23 May 7JUNE May 26 June 9JULY June 25 July 9AUGUST July 24 August 7SEPTEMBER August 26 September 9OCTOBER September 25 October 9NOVEMBER October 26 November 9DECEMBER November 25 December 9

2020 Production Schedule

Copy Specifications

We can accept any artwork files supplied as CMYK, press optimised PDF, but the artwork for recruitment advertisements can be arranged for you. If sending page-ready artwork to us, please note the following dimensions:

To enable us to create a proof for approval, your copy must be supplied to us in Word ensuring any images or logos are supplied separately at with at least 300dpi resolution, at the same size or larger than the final output size. Images taken from the web are of an inferior quality and should be avoided.

Approval for press will be required for inclusion – please ensure that you are available to sign off artwork before the above deadline date. We will need to re-work any adverts created in Microsoft Publisher, Illustrator, Word or similar programmes, but adverts created in Photoshop are acceptable. PDFs with RGB embedded images are not accepted as these can cause reproduction problems and output colour cannot be guaranteed. All fonts must be embedded. Files under 10MB can be accepted via email. Anything over that limit can be sent or via WeTransfer as this accepts files sizes up to 2GB and is free to use.

All adverts must be paid in full before the publishing of the advert online and/or magazine. Once passed for press, an entry will be posted online in the members’ area at PGA.info up until the relevant date above or the requested closing date in your copy (if earlier).

Size Details Height WidthFull page Trim 275mm 281mm Bleed 255mm 200mm Type area 206mm 180mmHalf page (horizontal) Trim 118mm 177mmHalf page (vertical) Trim 240mm 86mmQuarter page (horizontal) Trim 57mm 177mmQuarter page (vertical) Trim 118mm 86mmEighth page Trim 57mm 86mm

‘Regarded as the golf industry’s most influential and effective way for advertisers to reach the PGA Professional’

Page 4: The Professional · PGA Pro July.indb 1 02/07/2018 17:29 WILLEY WINS TITLEIST AND FOOTJOY PGA TITLE THE FUTURE IS BRIGHT 2019 fashion trends MAKING THE CHANGE A career in golf management

Print Layout

Online Layout 2020 Advertising Rates

Page options Rate (ex-VAT)Full page £725Half page (max. 400 words) £435Quarter page (max. 200 words) £275Eighth page (max. 100 words) £145

Rates are based on length of copy Web-only options are charged at the same rate50 word free advert also avaliableAll adverts must be supplied with a closing date for applications

Attracting the right applicants with the required skills