the product system
TRANSCRIPT
www.locusresearch.comwww.locusresearch.com
The Product SystemA framework for insight driven product development.
Researchopens opportunities & reduces risks
Structureguides your project & ensures results
Culture & Creativityunlocks your potential
ResearchOPENS OPPORTUNITIES & REDUCES
RISKS
We help you develop world class products &
take them to market
85% of all products to market in our 10 years;
Research underpins this performance.
We research, create, develop, test, and deliver products to market.
Circadian Sleep System
Evolution Sleep System
Cortex Exterior Cladding System
Delloch Hip Protection
GetSorted Home Storage System
Encircle Compression Therapy
Prolan Lanolin Lubricants & Protectants
Drybase Tiled Shower System
Forester Chainsaw Protection
Cubro Rehab Walkers
Thermowood & DesignEX
Littl’ Juey Weed Cutter
Taapa Display Wall by Hold
Coast Furniture & The Outdoor Room
Clearboard Finished Panels
Six Lenses for Innovation
Altitude Aerospace Interiors
Mokum Textiles NPD Review
Dewatered Wood
Life Cycle Thinking Series
Successful Product Development Seminars
Guardian Research Project
Compass Research Project
Transform Initiative
The Role of Life Cycle Inventory
Building Blocks for Sustainable Design
Product Development Process
Observation is Free
Observation is a skill that can be improved and
honed over time.
Everyone can do it.
It is, however, difficult to do from your office chair.
Get into place
Use a broad
depth of field
Research Summary Leave the office and get into place
Use a range of methods, both qualitative &
quantitative
Get a mix of perspective, internal & external
Document in usable form to build a rich
resource
StructureGUIDES YOUR PROJECT & ENSURES RESULTS
Our framework
not a prescriptive process for development;
a descriptive framework to deliver consistently.
Our work has evolved from a series of frameworks covering
individual disciplines to a unified development structure.
Structure Summary Work within a framework to guide
deliverables and maintain momentum
Products don’t exist in isolation – understand
the product service system
Scope your project relative to the results you
want to (and can) achieve
Culture & CreativityUNLOCKS YOUR POTENTIAL
Groups, Teams &
Culture
Customers & Markets Management &
Process
Group Modes
Cross Pollination
Culture
Learning
Environment
Customers
Problem or Need
Market Research
Brand & Marketing
Process &
Approach
Gates &
Milestones
Programme
Management
Testing, Validation
& Compliance
Case Studies &
Constraints
Commercialisation Creativity & Vision
Expectations
Barriers
Success & Failure
Business Case
Handover &
Transition
Market Entry
Intellectual
Property
Partnerships &
Alliances
Idea Sources
Creativity
Vision
Be Original
No.8 WireIs about being resourceful, doing more
with less, and thinking differently
My idea is better than yours
Ideas are like possessions.
They’re a battleground for egos, where objectivity has
no place, and yet...
Objective decision making is central to our ability to
develop products successfully.
Unity starts with your team
Developing products is not the core business for most
companies. If it was, it would be everyone’s concern,
not just R&D teams.
Bringing disciplines together enables you to deliver a
cohesive, unified product to market at pace.
Feeling it on the inside
If you don’t believe it, how can you expect someone
else to?
Make sure your project is built to succeed and your
team has confidence in it.
Look to create internal momentum & motivation.
Company Culture
Monday Meet-up
Daily Stand-ups
What-If Wednesday
Inspiration Sessions
Off-site Staff Day
Learning Culture
Building Team Culture
Culture & Creativity Summary
Take stock and look for ways you can work better
Learn from local heroes
Embrace the wider team – unity makes you faster
Pay attention to getting your team working well
together and feeling confident
Thanks
www. locusresearch.com
for more about us and what we do
07 5715 007
contact me
Twitter @kaikawaka & @locusresearch
Facebook.com/locusresearch
locusresearch.com/blog
thoughts on innovation & product development