the product launch of tenso-1

7/29/2019 The Product Launch of Tenso-1

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The Product Launch

Of

Tenso

Satyam MatraiPiyuesh PandeyAamir MalikSaurabh Kumar

Ankur Sachdev


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The pendrive to pendrive data transfer


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Even till today , Data Transfer betweenportable drives has not been able to take place, unless an intermediate system(say Laptops,Desktop ) are available

The Problem:


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To come with a technology that could make

the Portable drive itself capable of carrying

out operations of Data transfer between

each other

The Idea:


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The Product Model

The Wrist Watch ModelThe Model From a Different

angle


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Power Independent(only Battery Cells)

System Independent

Reduces Transfer Rate

Capable to handle upto 4 GB data

Highly Portable

LED displays all the data details

Features


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Marketing Mix


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PRODUCT

The knowledge and understanding from theresearch helps in the development of newproducts.

Carried out Research through:

1. Using focus groups.

2. Gathering data from consumers directly.

3. Product testing with consumers in differentmarkets.


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PRICE

There are several pricing strategies Which businesscan use:

Cost Based.

Penetration Pricing.

Price Skimming etc.

Strategy adopted

PRICE SKIMMING

As Tenso is one of its kind with no other substituteproduct.


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PRODUCT LIFE CYCLE


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PLACE

Place refers to:

1.How the product arrives at the point of sale.

2.Where a product is sold.

Distribution channels

TENSO distributes through a range of outlets that are cost effective.

It uses a central distribution point in India. Products arrive from

production plants using contract vehicles for efficiency for onwarddelivery to retail stores.

TENSO does not sell direct to smaller retailers as the volume of

products sold would not be cost effective to deliver but it uses

wholesalers for these smaller accounts.

It does not sell directly through its website as the costs of delivering


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PROMOTION

Promotion is how the business tells customers thatproduct is available and persuades them to buy.

The promotion of TENSO is consumer-led. Usingvarious below-the-line routes, NIVEA identifies ways oftalking to Young consumers directly.

1. A key part of the strategy is the use of product samples.These allow customers to touch, feel, smell and try theproducts. Over thousand samples of products will begiven away during 2013.

2. Tenso has recognised the power of social network sitesfor this young audience and also has pages onMySpace, Facebook, Twitter.


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BCG MATRIX

STAR

SanDisk

PROBLEM CHILDREN

Transcend

CASH COW DOGS

Kingston

MARKET SHARE DOMINANCEHIGH LOW

MARKE

T

GROWT

H RATE

HIGH

LOW


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PRODUCT GROWTH

RATE

MARKET

SHARE

SanDisk 17.73% 33%

Transcend 13% 14%

Kingston 5% 8%


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S.W.O.T ANALYSIS

STRENGHTS

1) Compatible

2) Reasonable Price

3) After Sale Service

WEAKNESS

1) Chances of getting

infected by virus

2) Less memory (4 GB)

OPPORTUNITIES

1) Keep monopoly

2) Provide bluetooth

3) Expand memory4) Tie up with a company

THREATS

1) Established brands

might improve their

functionalities


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Building Customer Relationship

As they say Customer is the King.

Connect with customers gives feeling of

connecting and associating with the product

company and loyalty towards it.

Connect with Online Social media.

Company own portal.


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Building Customer Relationship

Email follow ups

Surveys-online or offline(at brand store).

Recording complaints

Opinion Poll


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Benefits of Gathering Feedback

Gain insight from the customers perspective

Identify what could be improved upon

Ability to make changes before the customers

abandon us

Be able to do continuous improvement

Benefits apply to all types of customers


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Samples of Feedback


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The Complaining Customer can be

Helpful

Customers whose

complaints are heard

and acted upon are

more likely to be loyal to

you than those who do

not have a complaint in

the first place!


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Future Scope

Using Bluetooth in our device we can connect withany Bluetooth enable devices making the datatransfer wireless.

Keypad and graphical LCD could be replaced

by touch screens which could make human workeasier by drag and drop method.

Will soon be implemented on other portable drivesas well(eg Hard Drive)


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Conclusion

The Tenso is first of its kind and will be

demanded by all age groups.

The Introduction of Tenso will mark the start of

new era in the field of data transfer.


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A Wrist Watch Skelton

2 PortsAn LED Display

The Required Electronic Equipments

Components Involved


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the product launch of tenso-1

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