the power of visual content - digital dealer 18 tampa florida

THE POWER OF VISUAL CONTENTMATT SITALA

MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA

CONTENT

GOES HERE

LET ME TELL YOU ALET ME TELL YOU ASTORY ABOUT OUR CATS.STORY ABOUT OUR CATS.

MATT SILTALA | AVALAUNCH MEDIA | PRESIDENT | @MATT_SILTALA

CONTENT

GOES HERE

100,000+ Social Shares

ThousandsOf Links Built

ThousandsOf $$$ generated

It all started with this single infographic…


eBookMotion GraphicSlide Share


The InteractivePurriodic Table of Internet

Cats

And then there was…

The InteractivePurriodic Table of

Internet Cats


THE RESULTS WERETHE RESULTS WEREINCONCIEVABLE!INCONCIEVABLE!


But that’s not all…


Our interactive

table outperformed Friskies "list" because ours was more visual.


MAXIMIZE THE VISIBILITYMAXIMIZE THE VISIBILITYOF YOUR BRANDINGOF YOUR BRANDING


LOGO

LOGO

LOGO

Tastefully addyour logo


LINKS + BRANDING + KEYWORDS=LINKS + BRANDING + KEYWORDS=IMPROVED RANK & RELEVANCYIMPROVED RANK & RELEVANCY

FOR EXACTLY WHAT YOU OFFERFOR EXACTLY WHAT YOU OFFER


SO, WHY DOESSO, WHY DOESTHIS WORK?THIS WORK?


HERE’S THE SCIENCEHERE’S THE SCIENCE


Of info submitted to the brain is

visual

90%

60,000xImages process

faster than text

40%

of people respond to visual information

over plain text


80%

Videos on landing pages increase page conversions rates by

94% MOREPosts with visuals get

page visits and engagement than those without

of consumers are more likely to

click on a business

whose image appear in search results

60%


THE TREND IS GOING VISUAL


JOIN THE CLUBJOIN THE CLUBAND GET VISUAL WITHAND GET VISUAL WITH

YOUR CONTENT MARKETINGYOUR CONTENT MARKETING


VISUAL CONTENT


VISUAL CONTENTVISUAL CONTENTIS THE BAITIS THE BAIT


300,000,000Users

257 MINUTES/MONTHAvg. time spent on Instagram

70 MILLIONPhotos uploaded every day30 BILLIONTotal shared photos

2.5 BILLIONLikes per day

49%Of users check Instagram daily

Going Visual On

Instagram


Going Visual On

Pinterest

70,000,000Users

14.2 MINUTES/MONTHAvg. time spent on Pinterest

80% OF PINSAre repins (best image size 600 x 800)

80% Of users are female

78 CENTS IN SALES/PINOn average. Up 25% since 2012

10 MillionUS Monthly Unique Visitors(faster than any independent site in US history)


Going Visual On

Pinterest

On Pinterest, you can create: How-to’s, recipes, checklists, and more.


Pinterest’s ‘Pin It’ button is thePinterest’s ‘Pin It’ button is thenew “Top Gun” and has now new “Top Gun” and has now overtaken Facebook’s ‘Like’ button overtaken Facebook’s ‘Like’ button and Twitter’s ‘Tweet’ button on brands’ product pages.

62% 61%59% 42%Of brandshave Pin It buttons

Of brandshave Tweet buttons

Of brandshave Like buttons

Of brandshave Google+ buttons


1.39 BillionUsers

20 MINUTES/DAYAvg. time spent on Facebook

300 MILLIONPhotos uploaded every day4.5 BILLIONLikes per day

1.972 MillionFriend requests per day

30 BillionWhats App messages per day

Going Visual On

Facebook

https://zephoria.com/social-media/top-15-valuable-facebook-statistics/


Going Visual On

FacebookCover Photo: 851 x 315Profile Photo: 180x 180 (recommended) Shared Photos: 403 x 403Facebook Page Post Images: 960 x 960Link previews: 90 x 90Ad image size: 100 x 72Sponsored Story Images: 194 x 139Milestone or Highlighted Post: 843 x 403

http://www.techwyse.com/blog/infographics/facebook-cheat-sheetsize-and-dimensions/


645,750,000Users

12:51 MINUTES/DAYAvg. time spent on Twitter

500+ MILLIONTweets everyday2.1 BILLIONTwitter search engine queries(Per day)75%Of users are on mobile

208 FOLLOWERSPer user (on average)

Going Visual On

Twitter

http://techcrunch.com/2013/10/03/mobile-twitter-161m-access-from-handheld-devices-each-month-65-of-ad-revenues-coming-from-mobile/


300,000,000Users

5.5 MINUTES/DAYAvg. time spent on Twitter

1.5 BILLIONPhotos uploaded every week20 MILLIONMobile Monthly Users

33%Growth Per Year

56% GROWTH In usage for member (ages 45-54)

Going Visual On

Google+

http://www.digitaltrends.com/social-media/google/#ixzz3SDrWEMnx


6 BillionPhotos uploaded Photos uploaded

each montheach monthPhotos & Images get…

More Interactionthan other content

More Sharesthan links

More Likes

50%

10x

7x


WHIP YOURWHIP YOURCONTENT MARKETINGCONTENT MARKETING

PLAN INTO SHAPEPLAN INTO SHAPEWITH THESE TIPSWITH THESE TIPS


STAND OUT AMONGSTSTAND OUT AMONGSTTHE CROWD BY…THE CROWD BY…


CREATING CONTENT SO GOOD THAT ITCREATING CONTENT SO GOOD THAT ITMAKES THEM THINK, “I’LL BE BACK.”MAKES THEM THINK, “I’LL BE BACK.”


BECOME A BETTERBECOME A BETTERWRITERWRITER

SEE WHAT THESEE WHAT THEBUZZ IS ABOUTBUZZ IS ABOUT


LEVERAGE WHATLEVERAGE WHATYOU’VE GOTYOU’VE GOT


GIVE THEM A WINDOWGIVE THEM A WINDOWINTO YOUR INNERINTO YOUR INNER

WORKINGSWORKINGS


NEWSJACKNEWSJACK


THINK LIKETHINK LIKEA JOURNALISTA JOURNALIST


TRANSFORM CONTENT YOU ALREADY HAVETRANSFORM CONTENT YOU ALREADY HAVE

• Blog posts• New Releases• Linkbait articles

• Infographics• Video• Podcasts• Images/Memes

• White Papers• Power Points

Repurpose successful content you already have into:


BRANDS HAVE CAUGHT ONAND BECOME CONTENT MARKETERS


EVEN CELEBRITIES HAVE BECOMEBRILLIANT CONTENT MARKETERS

John Oliver has questions for the Miss America Scholarship Fund


• • HubspotHubspot• • PocketPocket• • PowToonPowToon• • BuzzSumoBuzzSumo• • NewsleNewsle• • Pushover & IFTTTPushover & IFTTT• • SwayySwayy• • TalkwalkerTalkwalker• • CanvaCanva•Pin AlertsPin Alerts

COOL TOOLS


PintrestInstagram Vine

TwitterFacebook

REMEMBER, THE TREND IS GOINGVISUAL DON’T BE LEFT BEHIND.


Contact Info

Full Name:

Company:

Job Title :

Email:

Matt Siltala

Avalaunch Media

President

[email protected]

Share an important takeaway you received from this sessionusing hashtag #DD18 for a chance to win an iPad.

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the power of visual content - digital dealer 18 tampa florida

Social Media

siltala content

visual information

siltalathe trend

siltalavisual contentis

000users257 minutesmonthavg

pinsare repins best

independent site

page conversions rates