the power of twitter and twitter hashtags
DESCRIPTION
How to leverage the power of Twitter and Twitter Hashtags. What Twitter is. What the anatomy of a Tweet is (courtesy of Twitter), what Hashtags are (courtesy of Twitter) and how to use them strategically to promote yourself or your business (including an example from the movie Inception), how to use Paper.li (the daily Twitter newspaper), how to choose between hashtags using Hashtags.org and TweetReach.com, and how to gauge your Twitter success with analytics tools: Klout and SocialMention.TRANSCRIPT
© IncreaseOnlineProfits.com, Karl Kasca, 2011. AllRightsReserved. 1
The Power of Twitter and
Twitter Hashtags
Presented by: Karl Kasca
IncreaseOnlineProfits.com626-795-9568
Follow me on Twitter: www.twitter.com/karlkasca Connect with me on LinkedIn: www.linkedin.com/in/kasca
Presentations at: http://www.slideshare.net/karlkasca
01/18/11
© IncreaseOnlineProfits.com, Karl Kasca, 2011. AllRightsReserved. 2
Twitter Micro-blog: 140-character “Tweets” (posts). Bio: 160-character Bio/profile. Photo: Just you!
Use valuable/interesting tweets Can’t think of any? http://alltop.com/
Search for your expertise/topic/industry… E.g.: Speaking: http://speaking.alltop.com/
Twitter overview: http://bit.ly/Twitter-overview-article & video
Anatomy of a Tweet
Tweet Author: The author’s name should be presented as the author's Twitter username or name with the username present. The name should be linked to the user's Twitter profile page at http://twitter.com/username, or within your service’s internal representation of the author’s profile, which should contain a link to the user’s Twitter profile page. The author’s username should be styled differently than the Tweet text and links (bold, color, size, or other typographic convention), and should not be preceded by an @ symbol.
@mentions: Mentions of other Twitter usernames must link to the profile page at http://twitter.com/username or within your service’s internal representation of the user’s profile, which should contain a link to the user’s Twitter profile page.
Hashtags: If any hashtags ('#' followed by a string of characters) are mentioned in the Tweet, they should link to a twitter.com search results page for that query term or an internal representation of the results containing a link to the Twitter search page.
URLs: If any URLs are included in the Tweet, they must be hyperlinked and the hyperlink must link to the location passed through the API. Hyperlinked URLs are best displayed when visually differentiated (colors or underline).
Branding: If one Tweet is displayed independently, it must be labeled with either the Twitter wordmark or the Twitter Bird, or with text reading "Content from Twitter." If multiple Tweets are grouped, the Twitter wordmark or "Content from Twitter" must be placed in a close proximity to the grouped content.
Source content & image credit: Twitter: http://dev.twitter.com/pages/display_guidelines © IncreaseOnlineProfits.com, 2011, Karl Kasca. AllRightsReserved.
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What are Hashtags? Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet.
It was created organically by Twitter users as a way to categorize messages. Hashtags: helping you find interesting Tweets People use the hashtag symbol # before relevant keywords in their Tweet to categorize
those Tweets to show more easily in Twitter Search. Clicking on a hashtagged word in any message shows you all other Tweets in that
category. Hashtags can occur anywhere in the Tweet. Hashtagged words that become very popular are often Trending Topics. Example: Below, @VegNews added the hashtag before the word "vegan" in their
message. The word is now a link to search results for all Tweets containing "#vegan" in the message.
Source content and image credit: Twitter Help Center/Support: http://support.twitter.com/entries/49309-what-are-hashtags-symbols
© IncreaseOnlineProfits.com, 2011, Karl Kasca. AllRightsReserved.
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Example: The #Speaking Daily & Paper.li
1) Tweet Hashtag:
#speaking
Source: http://twitter.com/KarlKasca/status/20306183998935040
22 Effect: Tweet pulled by Paper.li, the daily Twitter newspaper!
Source: http://paper.li/tag/speaking & http://bit.ly/fsKIrb
How to use Paper.li: http://bit.ly/eIQaOw © IncreaseOnlineProfits.com, 2011, Karl Kasca. AllRightsReserved.
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#inception Tweeted about movie Inception:
Source: http://twitter.com/#!/KarlKasca/status/21766114602
Effect: Within minutes, six (6) personal trainers followed me on Twitter!
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Strategy Tweet re: your expertise, topic, industry, etc. Use hashtags to attract others (to follow you & your expertise) Hashtags.org: Find (more) hashtags
Reverse-engineer: Find related hashtags being used Tip: Don’t overuse hashtags: 3 or less! TweetReach: Choice? See which hashtags have most reach…
Source: http://tweetreach.com/reach?q=%23speaking
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Is it working?- How to measure your impact & reach
Klout
Source: http://klout.com/GuyKawasaki
SocialMention
Source: Social Mention: http://bit.ly/htEMFE
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