The Power of Trans-PromoNational PCC Day

September 21, 2011

Teri Natoli – Director of Production Print –

Konica Minolta Business Solutions

Bill Kochanny – Senior Production Print Specialist –

Konica Minolta Business Solutions

Transpromotional Communications: Definition

• Utilizing the white space within billing documents, statements, explanation of benefits, notifications and other transactional documents to deliver targeted messages

Transpromotional Communications: How It Works

• Transpromotional communications can take advantage of the extensive knowledge a business has about any given customer from their existing relationship, and use that knowledge to deliver relevant offers and deepen the relationship.

How Transpromo Started and Continues to Evolve

• The introduction of variable data print software and high speed, low cost digital presses provided a successful model to increase response rates

• Combining information from the Data Center with these advanced production tools opened up a new method to further expand a customer relationship

Traditional VDP Review

A FORM OF ON-DEMAND PRINTING IN WHICH ELEMENTS SUCH AS GRAPHICS, IMAGES AND TEXT CHANGE FROM ONE PRINTED PIECE TO THE NEXT, USING INFORMATION FROM A DATABASE OR EXTERNAL FILE.

Benefits for Your Customer

THE USE OF VDP YIELDS SIGNIFICANT BENEFITS: 34% Average response rate increase 25% Order value increase 48% Repeat orders / Retention increase 35% Response time decrease 32% Revenue / profit increase

A New Approach

MAKING THE MOST OF CUSTOMER DATA TO CREATE COMMUNICATIONS THAT WILL BRING VALUE IN EVERY STAGE OF BUSINESS DEVELOPMENT

MAINTAINING EXISTING CUSTOMER BASE

GROWING CUSTOMER BASE

GAINING NEW CUSTOMERS

Color material attracts 55% more people

Color helps 70% of readers quickly locate info

Color increases learning and retention by 78%

Color improves comprehension by 80%

Color invoices get paid 30% faster

*Frank Romano Inkjet2 - 2008

Transpromo can increase the benefits by adding color

Generating your invoice

Create documents that are easy to read and print.

BEFORERaw data from host usually printed on legacy or impact printers

AFTERWith no change to the host system, output an invoice or statement

E-mail

Print

Fax

Invoice and Statement Types

Perfect for these challenges: Variable pages

Grouping to one address

Bilingual messaging

Customized terms and conditions

Customized transpromo

Merged letters

Bar-coded remittance

Notifications

HCFA Forms Checks/EOBs

Utility/Tax Bills

Turn invoices into advertising vehicles with TRANSPROMO:

New services Special pricing Upcoming promotions New products

Transpromo can help cross-sell

Are your current statements promoting other offerings?

Willis,Register to receive your invoice online at www.olinterweb.com before 9/18/2011 and receive a FREE MOBILE INTERNET STICK

Reformat data to create space for additional functions /messaging

Generate OCR characters for automated remittance processing

Create POSTNET™ or Intelligent Mail® Barcode easily to gain maximum postal discounts

Transpromo: document enhancement

Barcode or OMR for Inserters

To Maximize Transpromo, Consider

Coupons with a special offer

Personalized information based on:

– Spending habits/product code

– Geography

– Customer type

– Invoice amount

Partner coupon

Usage – over a time period

Payment due – when/what

Prevention/Care instructions

Reference materials – posted on Web

Regulatory/Disclosure text

Key Reasons for Leveraging Transpromo

1. Unrivaled Openability – 95% of invoices and statements are opened and read.

2. High Involvement - The average customer invests 2-3 minutes per invoice/statement.

3. Cuts through the clutter – The average no. of advertising messages received in a day is 3,000 vs. fewer than 12 invoices or statements/mo.

4. Cost Efficient – You’re already mailing statements.

5. Increase Bottom Line Profits – Up to a 50% increase in profits with a 5% increase in current customer business.

6. Reduce Call Center Activities – With the clarity associated with TransPromo documents and digital color communications.

7. Diverts Customer’s Attention – From “cost of service” to “benefit”.

8. Multi-Channel Communications –Tools are available to make TransPromo statements multi-channel communications.

Bringing Value to the Entire Organization

CUSTOMER COMMUNICATIONS IMPACTS EVERY DEPARTMENT

OF AN ORGANIZATION:

Business Managers Turn every communication into an opportunity to build loyalty

and fuel sales Efficiently slashing document-processing costs

Finance Executives Use technology to create revenue and benefit from a speedy ROI by:

Reducing labor costs and associated production turnaround Accelerating the distribution process, speeding up the payment

and reducing postal costs Using digital archiving to reduce the cost of customer service Maximizing the marketing budget to create sales opportunities

Bringing Value to the Entire Organization

CUSTOMER COMMUNICATIONS IMPACTS EVERY DEPARTMENT

OF AN ORGANIZATION:

Process Owners Can increase productivity and profitability by improving existing

processes And reduce production delays, doing more in less time

Marketing managers Can drive more business with better communications Respond to market opportunities quickly Easily enhance existing documents Add transpromo messages to customer communications

Bringing Value to the Entire Organization

CUSTOMER COMMUNICATIONS IMPACTS EVERY DEPARTMENT

OF AN ORGANIZATION:

IT Professionals Improve business processes with no change to the systems in place A proven solution with thousands of customers worldwide Compliant with enterprise applications Allows to automate tasks, reducing workload

Transpromo – What’s In It for You as a Solution Provider?

• Differentiate yourself from the competition• Build stronger more meaningful relationships with your

customers• Help to grow your client’s business and make them more

successful

Thank you!