the power of stories
DESCRIPTION
BUYSTORIES outs together a series to demonstrate the POWER OF STORIESTRANSCRIPT
POWER OF STORIES�
we are evolutionarily wired to think in STORY terms
STORIES give us a sense of belonging to a group or community with a shared story
we use STORIES to instill values
we use STORIES to pass down cultural beliefs, traditions, and history to future generations
we are constantly thinking cause and effect
we use STORIES to share our understanding with others Help us bond with friends Teach us lessons Keeps us in line
we store information in our brain with the
help of STORIES
we make sense of experiences using STORIES
we project ourselves in other peoples STORIES
STORIES captivate their audience, whose emotions can be inextricably tied to those of the story’s characters
STORIES inspire people to take ac4on
STORIES are the emo4onal glue that connect people
STORIES build our knowledge and understanding of the world
STORIES also help reveal uniqueness
STORIES often help us construct our sense of self
people don’t resist STORIES
STORIES help shape information into meaning
STORIES that others tell us help us understand their point of view
STORIES are most likely to be shared
Aaradhee Mehta Director +91-9820290199
[email protected] www.thebuystories.com