the power of social media + search

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Thank you for joining us! We will begin at: 10:00 am PST 11:00 am MTN 12:00 pm CST 1:00 pm EST Audio: 484-589-1011 Access code: 488-815-346 Enter PIN # on your screen The Power of Social Media and Search

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Page 1: The Power of Social Media + Search

Thank you for joining us!We will begin at:

10:00 am PST11:00 am MTN12:00 pm CST1:00 pm EST

Audio: 484-589-1011Access code: 488-815-346Enter PIN # on your screen

The Power of Social Media and Search

Page 2: The Power of Social Media + Search

The Power of Social Media and Search -Today’s Speakers

Paul TaylorCEO Webmarketing123

[email protected]: @Webmarketing123

Jeanne HopkinsDir. of Marketing HubSpot

[email protected]: @jeannehopkins

Webmarketing123 is a Search Engine Marketing and Social Media Marketing

Agency

HubSpot provides inbound marketing software that helps your business get found

on the internet

Page 3: The Power of Social Media + Search

What’s Webmarketing123?

• Search Engine Optimization (SEO)

• Pay-Per-Click Management (PPC)

• Social Media Marketing (SMM)

Search Marketing and Social Media Agency:

Page 4: The Power of Social Media + Search

What’s HubSpot?

• Founded in July 2006; grew out of research at MIT• Sells inbound marketing software• 2,000+ customers; 120+ employees

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Page 5: The Power of Social Media + Search

Topics for Today’s Webinar

1) How Social Media and Search fit together strategically in your marketing plan

2) Why your business needs a blog for lead generation and brand building

3) The top 3 starting points for Social Media: Where your company should start and why

Page 6: The Power of Social Media + Search

The Challenge? So Many Pieces!

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Social Media and Search Work Together

Integrate Social Media and SEO to Maximize Your Sales Opportunity

Page 8: The Power of Social Media + Search

Topics for Today’s Webinar

1) How Social Media and Search fit together strategically in your marketing plan

2) Why your business needs a blog for lead generation and brand building

3) The top 3 starting points for Social Media: Where your company should start and why

Page 9: The Power of Social Media + Search

Why your business needs a blog:Lead Generation and Brand Building

Page 10: The Power of Social Media + Search

Why your business needs a blog:Lead Generation and Brand Building

Page 11: The Power of Social Media + Search

Why your business needs a blog:Lead Generation and Brand Building

Source: Forrester

Blogs – “The Swiss Army Knife of Social Media”

Page 12: The Power of Social Media + Search

Why your business needs a blog:Lead Generation and Brand Building

Blogs Carry A Lot of Weight

Source: Forrester

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• Blogs are very effective in link development and content development

• Content should be published regularly

Source: toothpastefordinner.com

Blogs for SEO

Why your business needs a blog:Lead Generation and Brand Building

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Blogs: Making Them Work For You

Scenario 1: blog.mysite.com

Links on this blog to mysite.com add inbound link value to mysite.com.

Excellent for creating inbound link value and for presenting fresh content to the search engines

Scenario 2: mysite.com/blog

Each keyword-rich blog entry on this blog creates valuable new SEO content for mysite.com

Scenario 3: Get them to link to you

Earn one-way inbound links to your site from blogs

3 Effective Ways to Use Blogs:

Why your business needs a blog:Lead Generation and Brand Building

Page 15: The Power of Social Media + Search

Topics for Today’s Webinar

1) How Social Media and Search fit together strategically in your marketing plan

2) Why your business needs a blog for lead generation and brand building

3) The top 3 starting points for Social Media: Where your company should start and why

Page 16: The Power of Social Media + Search

Where your company should start

Page 17: The Power of Social Media + Search

Where your company should start

Page 18: The Power of Social Media + Search

Top 3 Starting points for Social Media:Where your company should start

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Referral Traffic vs. SEO Traffic

• Both search engine traffic and referral traffic are important

• Social Media can help you gain both by linking visitors to your website!

Leveraging the Power of Social Media to Drive Qualified Traffic

Use Social Media to Increase Traffic

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Own the First Search Engine Results Page

Social Media

SEO

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Facebook Groups: B2B Lead GenTop 3 Starting points for Social Media:

LinkedinLinkedin: Social Networking for Professionals

• Join & Edit your Company’s Page

• Create a Linkedin Group

• Participate in Q&A section

Page 22: The Power of Social Media + Search

Facebook Groups: B2B Lead GenTop 3 Starting points for Social Media:

LinkedinIncrease Your Referral Traffic through LinkedIn

Page 23: The Power of Social Media + Search

Optimized Twitter Campaigns and Followership Building

• An essential tool to engage your audience and build a conversation with people that matter.

• Create a community and a following for your brand.

• Create your company’s Twitter profile, design the background.

Top 3 Starting points for Social Media:Twitter

Page 24: The Power of Social Media + Search

Facebook Groups: B2B Lead GenIncrease Your Referral Traffic Through Twitter

Top 3 Starting points for Social Media:Facebook & Twitter

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Facebook Groups: B2B Lead Gen

• Create a Facebook Fan Page

• Once you have fans, you able to send ‘updates’ to all

Referral Traffic: Facebook Fan Page - B2B Lead Gen

Top 3 Starting points for Social Media:Facebook

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Facebook Groups: B2B Lead GenIncrease Your Referral Traffic Through Facebook

Top 3 Starting points for Social Media:Facebook

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Take the Plunge!

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Please contact:

Webmarketing123Andrew Dobbs(800) 619 [email protected]

Search Engine Marketing – A PerspectiveContact Information