the power of social media + search
TRANSCRIPT
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The Power of Social Media and Search
The Power of Social Media and Search -Today’s Speakers
Paul TaylorCEO Webmarketing123
[email protected]: @Webmarketing123
Jeanne HopkinsDir. of Marketing HubSpot
[email protected]: @jeannehopkins
Webmarketing123 is a Search Engine Marketing and Social Media Marketing
Agency
HubSpot provides inbound marketing software that helps your business get found
on the internet
What’s Webmarketing123?
• Search Engine Optimization (SEO)
• Pay-Per-Click Management (PPC)
• Social Media Marketing (SMM)
Search Marketing and Social Media Agency:
What’s HubSpot?
• Founded in July 2006; grew out of research at MIT• Sells inbound marketing software• 2,000+ customers; 120+ employees
4
Topics for Today’s Webinar
1) How Social Media and Search fit together strategically in your marketing plan
2) Why your business needs a blog for lead generation and brand building
3) The top 3 starting points for Social Media: Where your company should start and why
The Challenge? So Many Pieces!
Social Media and Search Work Together
Integrate Social Media and SEO to Maximize Your Sales Opportunity
Topics for Today’s Webinar
1) How Social Media and Search fit together strategically in your marketing plan
2) Why your business needs a blog for lead generation and brand building
3) The top 3 starting points for Social Media: Where your company should start and why
Why your business needs a blog:Lead Generation and Brand Building
Why your business needs a blog:Lead Generation and Brand Building
Why your business needs a blog:Lead Generation and Brand Building
Source: Forrester
Blogs – “The Swiss Army Knife of Social Media”
Why your business needs a blog:Lead Generation and Brand Building
Blogs Carry A Lot of Weight
Source: Forrester
• Blogs are very effective in link development and content development
• Content should be published regularly
Source: toothpastefordinner.com
Blogs for SEO
Why your business needs a blog:Lead Generation and Brand Building
Blogs: Making Them Work For You
Scenario 1: blog.mysite.com
Links on this blog to mysite.com add inbound link value to mysite.com.
Excellent for creating inbound link value and for presenting fresh content to the search engines
Scenario 2: mysite.com/blog
Each keyword-rich blog entry on this blog creates valuable new SEO content for mysite.com
Scenario 3: Get them to link to you
Earn one-way inbound links to your site from blogs
3 Effective Ways to Use Blogs:
Why your business needs a blog:Lead Generation and Brand Building
Topics for Today’s Webinar
1) How Social Media and Search fit together strategically in your marketing plan
2) Why your business needs a blog for lead generation and brand building
3) The top 3 starting points for Social Media: Where your company should start and why
Where your company should start
Where your company should start
Top 3 Starting points for Social Media:Where your company should start
Referral Traffic vs. SEO Traffic
• Both search engine traffic and referral traffic are important
• Social Media can help you gain both by linking visitors to your website!
Leveraging the Power of Social Media to Drive Qualified Traffic
Use Social Media to Increase Traffic
Own the First Search Engine Results Page
Social Media
SEO
Facebook Groups: B2B Lead GenTop 3 Starting points for Social Media:
LinkedinLinkedin: Social Networking for Professionals
• Join & Edit your Company’s Page
• Create a Linkedin Group
• Participate in Q&A section
Facebook Groups: B2B Lead GenTop 3 Starting points for Social Media:
LinkedinIncrease Your Referral Traffic through LinkedIn
Optimized Twitter Campaigns and Followership Building
• An essential tool to engage your audience and build a conversation with people that matter.
• Create a community and a following for your brand.
• Create your company’s Twitter profile, design the background.
Top 3 Starting points for Social Media:Twitter
Facebook Groups: B2B Lead GenIncrease Your Referral Traffic Through Twitter
Top 3 Starting points for Social Media:Facebook & Twitter
Facebook Groups: B2B Lead Gen
• Create a Facebook Fan Page
• Once you have fans, you able to send ‘updates’ to all
Referral Traffic: Facebook Fan Page - B2B Lead Gen
Top 3 Starting points for Social Media:Facebook
Facebook Groups: B2B Lead GenIncrease Your Referral Traffic Through Facebook
Top 3 Starting points for Social Media:Facebook
Take the Plunge!
Please contact:
Webmarketing123Andrew Dobbs(800) 619 [email protected]
Search Engine Marketing – A PerspectiveContact Information