the power of social media + search
TRANSCRIPT
![Page 1: The Power of Social Media + Search](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55560ae0d8b42a3f168b4c71/html5/thumbnails/1.jpg)
Thank you for joining us!We will begin at:
10:00 am PST11:00 am MTN12:00 pm CST1:00 pm EST
Audio: 484-589-1011Access code: 488-815-346Enter PIN # on your screen
The Power of Social Media and Search
![Page 2: The Power of Social Media + Search](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55560ae0d8b42a3f168b4c71/html5/thumbnails/2.jpg)
The Power of Social Media and Search -Today’s Speakers
Paul TaylorCEO Webmarketing123
[email protected]: @Webmarketing123
Jeanne HopkinsDir. of Marketing HubSpot
[email protected]: @jeannehopkins
Webmarketing123 is a Search Engine Marketing and Social Media Marketing
Agency
HubSpot provides inbound marketing software that helps your business get found
on the internet
![Page 3: The Power of Social Media + Search](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55560ae0d8b42a3f168b4c71/html5/thumbnails/3.jpg)
What’s Webmarketing123?
• Search Engine Optimization (SEO)
• Pay-Per-Click Management (PPC)
• Social Media Marketing (SMM)
Search Marketing and Social Media Agency:
![Page 4: The Power of Social Media + Search](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55560ae0d8b42a3f168b4c71/html5/thumbnails/4.jpg)
What’s HubSpot?
• Founded in July 2006; grew out of research at MIT• Sells inbound marketing software• 2,000+ customers; 120+ employees
4
![Page 5: The Power of Social Media + Search](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55560ae0d8b42a3f168b4c71/html5/thumbnails/5.jpg)
Topics for Today’s Webinar
1) How Social Media and Search fit together strategically in your marketing plan
2) Why your business needs a blog for lead generation and brand building
3) The top 3 starting points for Social Media: Where your company should start and why
![Page 6: The Power of Social Media + Search](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55560ae0d8b42a3f168b4c71/html5/thumbnails/6.jpg)
The Challenge? So Many Pieces!
![Page 7: The Power of Social Media + Search](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55560ae0d8b42a3f168b4c71/html5/thumbnails/7.jpg)
Social Media and Search Work Together
Integrate Social Media and SEO to Maximize Your Sales Opportunity
![Page 8: The Power of Social Media + Search](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55560ae0d8b42a3f168b4c71/html5/thumbnails/8.jpg)
Topics for Today’s Webinar
1) How Social Media and Search fit together strategically in your marketing plan
2) Why your business needs a blog for lead generation and brand building
3) The top 3 starting points for Social Media: Where your company should start and why
![Page 9: The Power of Social Media + Search](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55560ae0d8b42a3f168b4c71/html5/thumbnails/9.jpg)
Why your business needs a blog:Lead Generation and Brand Building
![Page 10: The Power of Social Media + Search](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55560ae0d8b42a3f168b4c71/html5/thumbnails/10.jpg)
Why your business needs a blog:Lead Generation and Brand Building
![Page 11: The Power of Social Media + Search](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55560ae0d8b42a3f168b4c71/html5/thumbnails/11.jpg)
Why your business needs a blog:Lead Generation and Brand Building
Source: Forrester
Blogs – “The Swiss Army Knife of Social Media”
![Page 12: The Power of Social Media + Search](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55560ae0d8b42a3f168b4c71/html5/thumbnails/12.jpg)
Why your business needs a blog:Lead Generation and Brand Building
Blogs Carry A Lot of Weight
Source: Forrester
![Page 13: The Power of Social Media + Search](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55560ae0d8b42a3f168b4c71/html5/thumbnails/13.jpg)
• Blogs are very effective in link development and content development
• Content should be published regularly
Source: toothpastefordinner.com
Blogs for SEO
Why your business needs a blog:Lead Generation and Brand Building
![Page 14: The Power of Social Media + Search](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55560ae0d8b42a3f168b4c71/html5/thumbnails/14.jpg)
Blogs: Making Them Work For You
Scenario 1: blog.mysite.com
Links on this blog to mysite.com add inbound link value to mysite.com.
Excellent for creating inbound link value and for presenting fresh content to the search engines
Scenario 2: mysite.com/blog
Each keyword-rich blog entry on this blog creates valuable new SEO content for mysite.com
Scenario 3: Get them to link to you
Earn one-way inbound links to your site from blogs
3 Effective Ways to Use Blogs:
Why your business needs a blog:Lead Generation and Brand Building
![Page 15: The Power of Social Media + Search](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55560ae0d8b42a3f168b4c71/html5/thumbnails/15.jpg)
Topics for Today’s Webinar
1) How Social Media and Search fit together strategically in your marketing plan
2) Why your business needs a blog for lead generation and brand building
3) The top 3 starting points for Social Media: Where your company should start and why
![Page 16: The Power of Social Media + Search](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55560ae0d8b42a3f168b4c71/html5/thumbnails/16.jpg)
Where your company should start
![Page 17: The Power of Social Media + Search](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55560ae0d8b42a3f168b4c71/html5/thumbnails/17.jpg)
Where your company should start
![Page 18: The Power of Social Media + Search](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55560ae0d8b42a3f168b4c71/html5/thumbnails/18.jpg)
Top 3 Starting points for Social Media:Where your company should start
![Page 19: The Power of Social Media + Search](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55560ae0d8b42a3f168b4c71/html5/thumbnails/19.jpg)
Referral Traffic vs. SEO Traffic
• Both search engine traffic and referral traffic are important
• Social Media can help you gain both by linking visitors to your website!
Leveraging the Power of Social Media to Drive Qualified Traffic
Use Social Media to Increase Traffic
![Page 20: The Power of Social Media + Search](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55560ae0d8b42a3f168b4c71/html5/thumbnails/20.jpg)
Own the First Search Engine Results Page
Social Media
SEO
![Page 21: The Power of Social Media + Search](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55560ae0d8b42a3f168b4c71/html5/thumbnails/21.jpg)
Facebook Groups: B2B Lead GenTop 3 Starting points for Social Media:
LinkedinLinkedin: Social Networking for Professionals
• Join & Edit your Company’s Page
• Create a Linkedin Group
• Participate in Q&A section
![Page 22: The Power of Social Media + Search](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55560ae0d8b42a3f168b4c71/html5/thumbnails/22.jpg)
Facebook Groups: B2B Lead GenTop 3 Starting points for Social Media:
LinkedinIncrease Your Referral Traffic through LinkedIn
![Page 23: The Power of Social Media + Search](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55560ae0d8b42a3f168b4c71/html5/thumbnails/23.jpg)
Optimized Twitter Campaigns and Followership Building
• An essential tool to engage your audience and build a conversation with people that matter.
• Create a community and a following for your brand.
• Create your company’s Twitter profile, design the background.
Top 3 Starting points for Social Media:Twitter
![Page 24: The Power of Social Media + Search](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55560ae0d8b42a3f168b4c71/html5/thumbnails/24.jpg)
Facebook Groups: B2B Lead GenIncrease Your Referral Traffic Through Twitter
Top 3 Starting points for Social Media:Facebook & Twitter
![Page 25: The Power of Social Media + Search](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55560ae0d8b42a3f168b4c71/html5/thumbnails/25.jpg)
Facebook Groups: B2B Lead Gen
• Create a Facebook Fan Page
• Once you have fans, you able to send ‘updates’ to all
Referral Traffic: Facebook Fan Page - B2B Lead Gen
Top 3 Starting points for Social Media:Facebook
![Page 26: The Power of Social Media + Search](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55560ae0d8b42a3f168b4c71/html5/thumbnails/26.jpg)
Facebook Groups: B2B Lead GenIncrease Your Referral Traffic Through Facebook
Top 3 Starting points for Social Media:Facebook
![Page 27: The Power of Social Media + Search](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55560ae0d8b42a3f168b4c71/html5/thumbnails/27.jpg)
Take the Plunge!
![Page 28: The Power of Social Media + Search](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55560ae0d8b42a3f168b4c71/html5/thumbnails/28.jpg)
Please contact:
Webmarketing123Andrew Dobbs(800) 619 [email protected]
Search Engine Marketing – A PerspectiveContact Information