the power of publishing for entrepreneurs
TRANSCRIPT
THE POWER OF PUBLISHING FOR ENTREPRENEURS
AND HOW TO FIND A BESTSELLING BOOK IDEA
The 2 major problems facing entrepreneurs
The principle of decommoditisation
Balancing supply and demand
Books can be very powerful
Why do entrepreneurs write books?
• Become an instant expert
• Generate leads
• Raise your rates
• Smooth your sales process
• Do the work you love
• Connect with strategic partners
• Land speaking opportunities
• Get recognised by the media
• Make a difference
Founder of Grammar Factory
Worked with 100+ entrepreneurs
(In Australia, the US, the UK and Singapore)
Author of Book Blueprint
Katherine Maslen, Naturopath
Miriam Sandkulher, Buyer Advocate
Jane Jackson, Career Coach
So my publishing journey must have been a piece of cake, right?
So my publishing journey must have been a piece of cake, right?
Writing, publishing and leveraging a book is one of the fastest ways to
become a recognised leader in your industry.
• ‘I’ll do it when I have more experience…’
• ‘What will they think of me?’
• ‘It’s been done before.’
• ‘I don’t know enough.’
• ‘Who am I to write a book?’
What holds people back?
It’s possible…
Idea
Structure
Content
Language
Cover design
Internal layoutPrinting
eBook
Distribution
Marketing
Fame and fortune!
You just need a process
Your idea
The passion test
Will you still want to talk about this in three years?
The reader test
• Name, age and gender
• Marital status and children
• Where they live
• Their occupation/business and their income
• What they do in their free time
• What they value/believe
• What they read, watch and listen to (books, magazines, online, TV, radio)
1. Who are your target readers?
• What do they fear?
• What frustrates them?
• What causes them the most stress?
• Then, think about their greatest desires:
• What do they want?
• What are they really trying to get done?
2. What are their greatest problems and desires?
At the moment everything is just theory – you need to test it. What do they really want?
The knowledge test
A book with no knowledge behind it is like a bad massage…
• Helps generate ideas
• Helps organise ideas
• Gives you a better overview of the subject
• Makes connections between topics clearer
• Encourages creativity
• Improves writing skills
Mind mapping
All done, right?
The general idea is not enough – you need to commit to a book type.
The how-to book
The thought leadership book
The list book
The interview book
The memoir
Self-esteem for
women
How to improve your self esteem
Why self-esteem is important for women
today
365 tips to boost your self-esteem
My journey to self-love
Interviews about how
women learnt to love themselves
Financial planning for Gen Y
How to take charge of
your finances
Why now's the time to get ahead financially
50 tips to save for
your first home
How I got out of debt and made
my first million
Insights on wealth from Australia's wealthiest
people
How do you choose?
Brain dead?
• Writing, publishing and leveraging a book is one of the fastest ways to become a recognised leader in your industry.
• Your idea is the foundation of everything – get that right, and everything else will be so much easier.
• Your idea needs to pass the passion, reader and knowledge tests.
• Once you have a clear idea you’d like to write about, match it with a book type to create direction.
Let’s recap…
Ready to write your awesome book?
grammarfactory.com