the power of new media
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The Power of New Media
By Charlie PongsanganganGoogle Analytics Individual Certified
Charlie Pongsangangan
- Management Information System, Chulalongkorn University
- MBA, Chulalongkorn University- Google Analytics Individual Qualification- Strategist and Social Media Planner, MAXions- Columnist, S+M Magazine- Speaker- Translator- Etc.
What is
?
new media
is a broad term in media studies that emerged in the latter part of the 20th century which refers to on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content. Another important promise of new media is the "democratization" of the creation, publishing, distribution and consumption of media content. Another aspect of new media is the real-time generation of new, unregulated content…
What is
?
social media
includes web- and mobile-based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals.
What’s Social Network?
social network
noun 1.a network of friends, colleagues, and other personal contacts: Strong social networks can encourage healthy behaviors.
Maslow’sHierarchy of Needs
No one wants to be lonely
Social needs such as relationships, family,
intimacy, belonging, etc.
relation between people
relation between people online
social network
noun 2.
Computers .a.an online community of people with a common interest who use a Web site or other technologies to communicate with each other and share information, resources, etc.: a business-oriented social network.
b.a Web site or online service that facilitates this communication.
GO ONLINE >>>
Origin of Social Network
1997www.sixdegrees.com
2001www.sixdegrees.com
the service closed
2005
2006
2003
20xx ???
What it is Behind the Social Network?
Moore’s Law
In 1985, Moore said that;
“Computer chip capacity would double
every 18 months.”
Gordon Moore
Moore’s Law
1946 Eniac
2012 iPhone
Social Media Driven
Technology
Device
PlatformContent
User
Technology
Device
PlatformContent
User
Faster chip set, Smaller Size, More Powerful, etc.
Technology
Device
PlatformContent
User
Portable, Mobile, Desk Set, etc.
Technology
Device
PlatformContent
User
iOS, Android, Window,etc.
Technology
Device
PlatformContent
User
Location Based, Photo, Text, etc.
Technology
Device
PlatformContent
User
Trend, Friend, Social, Needs, etc.
User
Crisis Change in Consumer Behaviors
What do we do the first thing in the morning?
What do we do when we want to buy something?
Are You Connect to the Internet?
- 51.6% access social media at work- 41.9% while watching TV - 34% on holiday- 33.8% in bed- 23.3% during meals- 14.8% while shopping- 21.5% in the bathroom- 3.2% in a place of worship- 2.8% (64% of them men) ‘during intimate moments’!
Survey reveals the evolving nature of Australians’ social media usage
Facebook Population
age of
http://www.youtube.com/watch?v=xJXOavGwAW8
The World Is Obsessed With Facebook
914,278,000Facebook Population
Almost 3 Times bigger than USA
Thailand
Population : 66,720,153Internet users : 18,310,000
: 16,390,600Chiangmai : 498,280
Bangkok : 12,833,600
Mobile Addicted
Mobile is not only Mobile
www.veedvil.com/news/thailand-mobile-in-review
14.1 using internet
User Oriented
Cloud Content
The World of Social Network
Main Stream Social Network
Niche Social Network
Main Stream Social Network
NicheSocial Network
Case Study - Second Life
• It’s aggregator engine of virtual reality. • Developed by “Linden Lab”• Free• No story, No mission, No Money!! You must create on your own
www.anshechung.com
Virtual Company
Virtual Concert
Virtual University
Virtual Embassy
- News Update- Social Connect - Communication- Knowledge- etc.
- News Update- Social Connect - Communication- Knowledge- etc.
- Privacy- Cyberbullying- Risk- No face-to-face Interaction
- etc.
Social Media & Online Strategies
LeadTraffic
Social MediaAnalytics
LeadTraffic
Social MediaAnalytics
CPC, CPM, Google AdWords, Facebook Ads, Banner, Seeding, Influencer, etc.
LeadTraffic
Social MediaAnalytics
Website, Facebook, Twitter, YouTube, Blog, LinkedIn, Application, Mobile, etc
LeadTraffic
Social MediaAnalytics
Google Analytics, Facebook Insights, True Hits, etc.
Lead Traffic
Nobody knows you…
Google AdWords
Facebook Ads
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Picture with Emotional Copy
Do You Have Website?
“Mainly, Website Open by Browser”
But There’re Always HaveSomething Ugly
6 78 9
What’s Next???
More Than That, Resolutions…
and Platforms…
With Those Many MediumsHow Do You Sure Your Consumer
Gets Your Proper Message?
Responsive Design
Case Studymilliontreesforking
Brief1. Tree Planting Online 2. Limited Time3. 1 M. Trees
Obstacle
CompetitorsSame ContentSame Result
We’re Looking for Possibility
Online > Social Network > Facebook?
What Facebook can do for us?
SHARE
INVITE
COMMUNITY
COMMUNICATION
Consumer Insight
Why we use Facebook?
Our First Assumption Interest in Opposite Sex
Our Second Assumption
Most of People Use More Good Looking Picture than His/Her Real Face
Facebook Display
Facebook Display Real Face
HTML 5
Our Goal1 Million TreesIn 4 Months
From Our Strategies1 Million TreesIn 4 Weeks
Johannes Gutenberg1398 - 1468
Gutenberg Diagram
Gutenberg Diagram
Gutenberg Diagram
Eye Detector
Phenomenon
You know who is your target
And you are happy to have them in you fan page
One day you feel likeTo expand your page
That day… you will facewith the new challenge
How you handle it?
VSLike Interaction
Analytics
Visitor Flow
Goal Flow
Funnel Visualization
insights
Strategies Need Co-operation
Lead Traffic Social Media Analytics
Case StudyIMC and Social Network
30.03.07Rumors Spread
Timeline
27.12.07Oil Rig Destroyed
27.07.07MySpace Added
30.03.07Rumors Spread
10.07.07 Slusho
Timeline
http://www.youtube.com/watch?v=gCgvbg1T2Wc
Cloverfield Oil Rig Never Before Seen Video
18.01.08Movie in Theater
27.12.07Oil Rig Destroyed
27.07.07MySpace Added
30.03.07Rumors Spread
10.07.07 Slusho
Timeline
18.01.08Movie in Theater
27.12.07Oil Rig Destroyed
27.07.07MySpace Added
30.03.07Rumors Spread
10.07.07 Slusho
Late 07 – Mid 08Blog Posted
Timeline
http://www.youtube.com/user/blippar1
Blippar - Augmented Reality
Q & A