the power of mobile context & 4 brands who have cracked the code
DESCRIPTION
Mobile makes the promise of context possible. It gives you the ability to get the right message to the right customer at the right time. The option to provide truly tailored, individualized experiences that drive loyalty. The opportunity to build new products and services that differentiate you from your competitors. Find out how these nationals brands are taking advantage of context.TRANSCRIPT
LOCATION
IT’S YOUR CUSTOMER’S:
IT’S THE SUM OF EVERYTHING YOU KNOW ABOUT THAT CUSTOMER, COMBINED
WITH WHAT THEY ARE EXPERIENCING AT THAT EXACT MOMENT IN TIME.
DIRECTION TIME WEATHER
IT GIVES YOU THE ABILITY TO GET THE:
RIGHTMESSAGE
RIGHT CUSTOMER
RIGHTTIME
TO THE AT THE
YET 90% OF MOBILE MARKETING EXPERIENCES ARE NOT TAKING ADVANTAGE OF THIS.
HERE ARE FOUR COMPANIES WHO ARE.
“Great app! Whoever is responsible for making this app...genius! I love the interface, the ease of using the
coupons, everything. It’s just a really well made, clean app. Good Work!”
Introducing the first ever truly contextual mobile experience
Using your current location and weather, as well as the date and time, 7-Eleven puts relevant money-saving coupons, product details, nearby store addresses and local event information in your pocket.
-Jason Glushyk
SEE THE DEMO
Contextual data visualizations to help manage energy usage
Reliant customers can finally understand their energy consumption. More than a vague outline of kWh usage, the app shows a detailed comparison between them and their neighbors during a timeframe of their choice.
“Great app, easy to use and quick pay. Usage is so cool! Why
don’t other companies show me this level of detail?
-Rabidmonkeys
SEE THE DEMO
Packages aren’t delivered to an empty doorstep; they’re delivered directly to you. Wherever you are.UPS adaptive delivery service, UPS MyChoiceTM, gives you the power to choose your preferred delivery destination based on the context of your current location. Instead of Point A to Point B, packages go from Point A to Point Me.
“A good app - The app has allowed me to track crucial package movement
close to my business. UPS should be considered an important business
tool for anyone who ships or receives packages.””
-Yoda217
SEE THE DEMO
When an ad unit pulls a real-time Google street view of your current location, it’s impossible to ignore.Using the context of geo-location, you’re exposed to the invisible wounds of war. The experience simulates an IED at your location, then shares a soldier’s true story and prompts a donation to the not-for-profit organization.
“This is a new and direct way to get to everyone’s
smartphones.”
-MSNBC
SEE THE DEMO
Scout turns mobile data into context. A T3 exclusive.
Scout helps marketers deliver ultra-relevant customer experiences. Across platforms. Across devices. Wherever. Whenever.
SCOUT“Currently, mobile sites and apps don’t deliver ‘smart’ experiences, meaning one that’s tailored to an individual’s current context...with
Scout, that changes.”
-TechCrunchSCOUT
ANALYTICSCHOOSE A CAMPAIGN BELOW
offers delivered5000
4000
3000
2000
1000
0
CAMPAIGN
SPRING PROMO
SUMMER PROMO
COUPON PROMO
CONCERT EVENT
DOWNLOAD PDF
MAY JUNE JULY
offers redeemed
PROXIMITY
Avg. Proximity
Avg. Miss Distance
Avg. Time in Fence
CONTENT
Number of Views
Offers Sent
Busiest Time of Day
IN APP
Impressions
Number of Opens
Avg. Time in App
OUT OF APP
Notifications Sent
Notifications IgnoredNotifications OpenedOpted Out
512 ft
12 ft
5 min
9,234
2,349
18:05
35,034
24,356
4 min
14,022
1,231
12,791
127
SEE THE DEMO
VISIT THE SITE
www.T-3.com/Scout
