the power of internet marketing and social media
TRANSCRIPT
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領導群雄
帶領普通人進入網上行銷新紀元
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網上巨人
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網上消費持續增長
2009 年,美國人於網上消費,總共 1 億 5 千 4百萬美元。
根據統計數字,美國的網上銷售將會持續增長。 預測於 2014 會增至 2 千 5 百億美元。
67%網上使用者
49.8%佔美國總人口
電腦
衣飾
電子產品
總網上銷售額$1,550 億
每人平均網上消費 $1,006.50
超過 44% 的網上銷售
($67.6 億 )消費於
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2006 風雲人物
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I easier to get people there than it is to try to explain or teach it all!
It is easier to get people there than it is to try to explain or teach it all!
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產品
顧客 超連鎖店主
無牆百貨( 夥伴商店 )產品分銷 (OPC-3)
管理業績紅利計劃
超連鎖事業發展系統滿足感
顧客需求的產品
網上行銷 ?永續收入 ?一對一行銷
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一對一行銷
結合網上行銷及人際網絡的力量發展超連鎖事業,並建構終極的網上購物平台,增加顧客的採購力,為顧客提供終身價值 .
每一次專注服務一位客人 !
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$$
大眾行銷 大眾行銷 vs vs 一對一行銷一對一行銷
引引入期
成長期成長期
成熟期成熟期
沒落期沒落期
00 1818 2020 5050 100100
只有只有 55 個國家個國家還有還有 174174 國家國家 !! 增加顧客的採購量增加顧客的採購量
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知名連鎖店
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更多連鎖店更多連鎖店 更多總和利潤更多總和利潤
更多連鎖店更多連鎖店 減少平均利潤減少平均利潤
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2 到 3 年計劃 ( 網上連鎖事業 )通向財務成功之路
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網上購物連鎖店網上購物連鎖店 = = 超連鎖事業超連鎖事業
改變顧客 生意經營者消費 投資
改變顧客 生意經營者消費 投資
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你的錢往哪裡去 ?$
$
$
$
$
$
$
$
$ $ $ $
$ $ $ $
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5,000 位超鎖所店主 50,000 位優惠顧客
$$$$
回贈IBV
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美安香港無牆百貨
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領導群雄 集合購買力轉變
弱勢消費者成為強勢事業經營者
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25%
更多優質的產品
更多忠心的顧客
更多領袖 , 超連鎖店主 , 顧客經理
更少市場機會
更多曝光機會及聯繫
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香港網上使用者與人口比例 %
香港最高排行網站 (所有網站 )根據 06/03/2010週期的瀏覽次數
香港網上使用者
香港人消磨時間於網上 /電台 /電視 2006/2007
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社交媒體及討論區香港社交媒體及討論區網站的排行榜根據 06/03/2010週期的瀏覽次數
上游點擊圖表
電腦與網上 – 電郵服務 電腦與網上 – 搜尋器 電腦與網上 – 社交媒體及討論區
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MHK Internet Marketing
Traditional
• Shopping Web site• Mass Advertisement• One to Many
MHK
• Web Portal• People Power• One to One
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你在想什麼?
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搜尋朋友
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邀請朋友
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相片分享
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影片分享
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你的網誌
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新聞更新
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= 更多人流 更多顧客 更多 BV / IBV 更多佣金
社交配對
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分類比價評論
廣告點擊
IBV
現金回饋
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人才動力+
轉移消費+
建立團隊 +
網上超連鎖店主適合普通人
= 永續收入
人才動力+
轉移消費+
建立團隊 +
網上超連鎖店主適合普通人
= 永續收入
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高科技 高接觸
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領導群雄這只是旅程的起點 !