the power of events for a destination
DESCRIPTION
Understand the power of your destination for your event and the power of your event for your destination, plus some handy hints on selecting your festival date.TRANSCRIPT
The Power Of Events
Economic
EnvironmentalSocial
why were you created?
why do you exist?
Laura Dance Festival
The power of the destination for the
event
location, climate, culture, environment,
wildlife
Laura dance festivalLaura Dance Festival
How could we better integrate the destination into our event?
Why? Create an experience not easily copies…sustainable
The real power of events
The impact of an event on a destination image
Mount Isa
Julia Creek
Toowoomba
Woodford
How do I chose the best date for my event?
NEW YEAR“the 1st of January
is the most important day of
the festival”
Celebrating a new beginning
….feeling refreshed
Customer – families, school holidays , customer trends
Weather – tropical, hot, cool, seasons
Season – low and shoulder seasons
Availability - of volunteers/committee
Events Calender – check ATDW, community events, local papers, Visitor Information Centres
New ? Date claimer in media, VIC
Understanding why were you created helps you
with theming, programing, business planning, finding
sponsors, grants, marketing