the power of data in the automotive industry (cdk user event)
TRANSCRIPT
Business IntelligenceThe Power of Data in the Automotive Industry
Eslam Hussein
“Data is Becoming The New Raw Material of Business.”
Craig Mundie, Head of Research & Strategy, Microsoft.
What’s New about Data
Today ?
CDK Global - Customer Event - Business Intelligence
As of 2012, about 2.5 Exabyte's of data are created each day, that number is doubling every 40 month.
Volume of Data
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 20200
10
20
30
40
50
60 Data in Zettabytes (ZB)
Data in Zettabytes (ZB)
Source “ATKearney”
CDK Global - Customer Event - Business Intelligence
Velocity• Speed of data creation• Real-time or nearly Real-
time
Variety • Messages, updates, and
images to social media• Reading from sensors• GPS signals from cell
phones
Velocity and Variety of Data
CDK Global - Customer Event - Business Intelligence
The Future of The Auto IndustryAccording to a Study done by McKinsey & Company the future road map of the auto industry:
• The China Factor
• Regulation from ‘Well to Wheels’
• Digital disruption (Connected Car)
• Rethinking Ownership
• Autonomous Vehicles and the soul of the car
CDK Global - Customer Event - Business Intelligence
Consumer are willing to share personal data with some Applications
“Are you aware that certain data is openly accessible to applications and share with third parties ?”
“Do you consciously decide to grant certain applications access to your personal data, even if you may have generally disabled this access for other applications?”
Yes88%
No12%
Yes77%
No23%
Source “McKinsey & Company”
CDK Global - Customer Event - Business Intelligence
Games
Media streaming
E-mail, other work-related applications
Fitness and health
Social media
Messenger services
Navigation and mobility
38
46
49
50
58
62
82
Consumers are most willing to grant access to Application that are directly related to driving
If you were to receive an application for free instead of paying for it, would you agree that the application could use your personal data in return? If so, which application would you grant access ?
Source “McKinsey & Company”
CDK Global - Customer Event - Business Intelligence
24% 21% 55%
No Yes/but Yes
Customer’s willing to allow their Vehicles to send data to their Manufacturer under conditions
“Would you allow your car to track your location and report it anonymously (e.g., to enable your carmaker to improve the next generation of your car)?”
Source “McKinsey & Company”
How Data-Driven Companies Preform ?Business cases of Data being Used
CDK Global - Customer Event - Business Intelligence
“6% more profitable and 5% more productive” “MIT Center for Digital
Business”
Prof i t Product iv i ty
6% increase
5% increase
Data Driven Comp VS Competitor’s
Non- Data drivenData Driven
Data-Driven Companies Vs Competitors
Automotive Examples on
the use of Data
CDK Global - Customer Event - Business Intelligence
Leveraging Analytics to Maximize Customer Retention
• Retaining an existing customer is less cheaper than acquiring a new one
• Customer’s can leak at any time on the customer journey
• Identifying possible causes of leakage and design strategic customer retention approach
CDK Global - Customer Event - Business Intelligence
SALES CYCLE
Presentation & close
PURCHASE
Financing Trade-inPresentation & close Vehicle selection
Enquiry ManagementDemand generation
AFTERSALES CYCLE
AWARENESS
Enquiry ManagementDemand generation
Service, Maintenance & Repair Check-in Preparation
OWNERSHIP EXPERIENCE
GROUP-WIDE FINANCE SYSTEM
IT INFR
AS
TRU
CTU
RE
DEALERBRIDGE INTEGRATED DATABASE
RE
PO
RTI
NG
& B
US
INE
SS
INTE
LLIG
EN
CE
CDK Global - Customer Event - Business Intelligence
Analysis Insight
Not Aware • Aware About Services/ Products
Not Engaged
• Engaged with Service Products
Not Satisfied
• Satisfied With Service products
Not Retained
• Retained Vehicles Servicing
Not Retained
• Retained (Vehicle Repurchase)
Not Retained
• Retained (Trade-In)
Customer Information Management
Value Chain Engagement
Customer Satisfaction
Retention Situation & Probability
Vehicle Purchase Customer
Identify Current Situation of overall customer Leakage Identify Specific Area of Leakage
Identify Actionable
Insights
Direction Setting
Analytics
Strategy Planning Analytics
AFT
ERSA
LES
CYC
LE
AWA
RE
NE
SS
Enq
uiry
Man
agem
ent
Dem
and
gene
ratio
n
Ser
vice
, Mai
nten
ance
& R
epai
rC
heck
-inP
repa
ratio
n
OW
NE
RS
HIP
EX
PE
RIE
NC
E
Source “Deloitte”
CDK Global - Customer Event - Business Intelligence
Information into Insight
Direction Setting
Analytics
Leakage
CausationPredictive
Strategy Planning Analytics
Price Elasticity
Geo Simulation
Source “Deloitte”
Getting Started with Data
Discuss
• Findings• Challenges
Design & Implement
• Experiment• Measure• Share
Metrics & Measures
• Data• Consistent
Challenge & Identify
• Key function• Opportunities
Business area Management focus Data Available
“Data’s Power does not Erase the need for Vision or Human Insight.”
Andrew MacAfee, Big Data the Management Revolution, Harvard Business Review.
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