the power of brands in a digital world - julian pistone & jan wiechers, youtube/google
TRANSCRIPT
![Page 1: The Power of Brands in a Digital World - Julian Pistone & Jan Wiechers, YouTube/Google](https://reader034.vdocuments.mx/reader034/viewer/2022051520/58ef6cef1a28ab4a708b45a9/html5/thumbnails/1.jpg)
WELCOME
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Google Confidential and Proprietary
The Power of Brands in a Digital World
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Google Confidential and Proprietary
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TheINDUSTRIALAge
TheBROADCASTAge
TheINFORMATIONAge
ThePARTICIPATIONAge
TheOWNERSHIPAge
Google Confidential and Proprietary
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Google Confidential and ProprietaryGoogle Confidential and Proprietary
We check our phones
150xper day
Source: KPCB, 2013; Google / IPSOS, 2014
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Google Confidential and Proprietary
1 foot
across the room
in the other room
2 feet
3 feet
Source: Google / IPSOS, 2015
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The traditional marketer’s toolkit
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Content as a bridge to consideration
Perception
Time
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represents me
forgive
known for something
known for something I care about
exists
defend Brand Arc
Awareness
Affinity
Amplification
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EDUCATE
ENTERTAIN
INSPIRE
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EDUCATE
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ENTERTAIN
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INSPIRE
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Thanks for viewing