the power in empowered communications ureach technologies proprietarypage 1 rakesh agrawal ureach...

uReach Technologies Proprietary The Power in Empowered Communications

Rakesh Agrawal

uReach Technologies

VMA Fall Meeting

October 30, 2001

Future of Messaging

The Power in Empowered Communications


About uReach Technologies

• Provider of empowered communications to service providers– Outsourced– License

• Current customers– Verizon– Cingular Wireless– GiantBear

• Operate Showcase Site as “laboratory” to help service providers to better understand


Evolution of messaging

• Email, voicemail, fax, IM, SMS systems developed at different times

• Developed by disparate manufacturers for a specific network (PSTN, IP, etc.)

• Designed around the technology, not the user


What are the problems?

• Disparate accounts – silos of information– Each with own login, passwords– Different access methods

• Difficult to use– Difficult to administer– Systems aren’t intuitive– Different systems work differently– Need to remember multiple “addresses”

• Lack of interoperability


Communications technology today is about devices and addresses – not

about reaching people


Compelling services

• Services with the highest take don’t have substitutes– Call waiting– Caller ID

• Take advantage of the “always on”, ubiquitous nature of the network to deliver compelling services

• uReach believes that with the right bundle of services, UC penetration can greatly exceed VM penetration


TAD vs VM

Advantage TAD

• One-time fee

• Easier to use (locally)– Message counter– Navigation buttons

• Call screening

Advantage VM

• Takes messages while on the phone

• Easier to use (remote)

• Reliable– No need to worry

about power loss

5 yr cost: $20-$40 5 yr cost: $300-$500


Keys to success

• Unique features – Alerts– Return call– Mailbox management

• Ubiquitous access– Web, phone, WAP, Palm, etc.

• Integration of applications• Ease-of-use

– Voice access

• Empowers users– “Communicate on your terms”


Communications technology should be about empowering people with the tools and information they need to

communicate efficiently


Empowered communications

• Intelligent

• Integrated

• Flexible

• Simple

• Accessible


Example 1: MWI

• Basic: Stutter tone or lit icon

• Advanced: Pager notification “732-335-5400”

• Empowered: Pager notification “Rakesh Agrawal from 732-335-5400. 45 second message received at 3:45 p.m. on Oct. 27. High priority.”


Example 2: Incoming calls

• Basic: Ring Ring

• Advanced: Caller ID, Talking caller ID

• Empowered: Intelligent call filtering based on schedule and contact information


Example 3: Outgoing calls

• Basic: Dial number

• Advanced: Speed dial

• Empowered: Say “Call Rocky Agrawal”


Example 4: Returning calls

• Basic: Listen to message, write down number, hang up, dial number

• Advanced: Return call button

• Empowered: Say “Return call”


Ubiquitous access

• Web and phone at a minimum today

• WAP, Palm, cable TV in future


Integration of applications


Benefits to the service provider

• Increased revenue– Monthly fees– Additional usage

• Higher margin

• Reduced churn

• More customer touch


Contact Information

Rakesh AgrawalDirector, Product Development

uReach Technologies

uNumber: 877-814-4568

Email: [email protected]

the power in empowered communications ureach technologies proprietarypage 1 rakesh agrawal ureach...

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