The Possibility of Pili Glove Puppetry Publicize Strategy Application in Other

Traditional Drama IndustryA Case Study of Yi-Shin Taiwanese Opera Troupe

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Summary

This subject is in aim of study publicize strategy of Pili glove puppetry, and if it is

appropriate for other tradition drama industry. We study it through information collection and

literature review. Considering that Yi-Shin Taiwanese Opera Troupe has launched a series of

innovative theater and also made it a big success, so we chose Yi-Shin Taiwanese Opera

Troupe for the example. Yi-Shin Taiwanese Opera Troupe has high reputation and

achievements in traditional art industry and media market, however, it seems like lack of

frame. This article hope that it could find a solution for Yi-Shin Taiwanese Opera Troupe

through the example of Pili. This article find out that Pili glove puppetry has its root in

traditional drama but didnt decline like its same trade because it chose a modern way to run.

Here are some reasons:

1. Entrepreneurial Operation.

2. Without traditional responsibility.

3. Innovative reform

4. Pay a lot of attention to fandom community.

5. Market-oriented.

Yi-Shin Taiwanese Opera Troupe lack of entrepreneurial operation management, which

leads to manpower mismanagement. Whats more, ignoring the interaction with fandom

communities was their deficiency of promotions and marketing.

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