the pokemon go phenomenon (july 2016)
TRANSCRIPT
![Page 3: The Pokemon Go Phenomenon (July 2016)](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ed138b1a28ab2e788b45c3/html5/thumbnails/3.jpg)
Record Breaking App Store Performance
![Page 4: The Pokemon Go Phenomenon (July 2016)](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ed138b1a28ab2e788b45c3/html5/thumbnails/4.jpg)
Launched 1.0 on July 5th (Soft launch in Australia and New Zealand)
App Store Stats
![Page 5: The Pokemon Go Phenomenon (July 2016)](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ed138b1a28ab2e788b45c3/html5/thumbnails/5.jpg)
The most downloads in the first week of release in the history of
the App Store.
(July 2008-July 2016)
App Store Stats
![Page 6: The Pokemon Go Phenomenon (July 2016)](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ed138b1a28ab2e788b45c3/html5/thumbnails/6.jpg)
Fastest App to #1 in iTunes
History(13 hrs)
App Store Stats
![Page 7: The Pokemon Go Phenomenon (July 2016)](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ed138b1a28ab2e788b45c3/html5/thumbnails/7.jpg)
Top 10 Grossing Apps
Right Now
App Store Stats
![Page 8: The Pokemon Go Phenomenon (July 2016)](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ed138b1a28ab2e788b45c3/html5/thumbnails/8.jpg)
The app made $3.9-4.9M on day 1.
App Store Stats
![Page 9: The Pokemon Go Phenomenon (July 2016)](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ed138b1a28ab2e788b45c3/html5/thumbnails/9.jpg)
7/10 Players open the app on Day 2. 200% better than the industry
average.
App Store Stats
![Page 10: The Pokemon Go Phenomenon (July 2016)](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ed138b1a28ab2e788b45c3/html5/thumbnails/10.jpg)
25M active
players on 7/14
(Day 9)
![Page 11: The Pokemon Go Phenomenon (July 2016)](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ed138b1a28ab2e788b45c3/html5/thumbnails/11.jpg)
Biggest (Peak) Mobile Game
Ever.
Previous record was 20M by
Candy Crush.
![Page 12: The Pokemon Go Phenomenon (July 2016)](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ed138b1a28ab2e788b45c3/html5/thumbnails/12.jpg)
![Page 13: The Pokemon Go Phenomenon (July 2016)](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ed138b1a28ab2e788b45c3/html5/thumbnails/13.jpg)
2016
Go is #1 in all 37 Countries.
App Store Stats
![Page 14: The Pokemon Go Phenomenon (July 2016)](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ed138b1a28ab2e788b45c3/html5/thumbnails/14.jpg)
1 in 10 Americans with smartphones are playing the game every day.
App Store Stats
![Page 15: The Pokemon Go Phenomenon (July 2016)](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ed138b1a28ab2e788b45c3/html5/thumbnails/15.jpg)
1 in 5 13 to 24 year-olds
have the app installed.
App Store Stats
![Page 16: The Pokemon Go Phenomenon (July 2016)](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ed138b1a28ab2e788b45c3/html5/thumbnails/16.jpg)
Largest user group is
Men 21-27
App Store Stats
![Page 17: The Pokemon Go Phenomenon (July 2016)](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ed138b1a28ab2e788b45c3/html5/thumbnails/17.jpg)
78% are between the ages of 18 to 34
App Store Stats
![Page 18: The Pokemon Go Phenomenon (July 2016)](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ed138b1a28ab2e788b45c3/html5/thumbnails/18.jpg)
$6MM a day overall in week three.
$1.6MM a day in iTunes
App Store Stats
![Page 19: The Pokemon Go Phenomenon (July 2016)](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ed138b1a28ab2e788b45c3/html5/thumbnails/19.jpg)
Survey data of 300 users across 11,000 sessions found:
1.An average session in-app receives about 279kb of data. 2.App pulls data on average 6mb per hour (peak of 14mb/hr.) 3. It drains the battery at about 30% per hour. 4.50% more battery than Facebook, YouTube, or Google
Maps.
App Usage Stats
![Page 20: The Pokemon Go Phenomenon (July 2016)](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ed138b1a28ab2e788b45c3/html5/thumbnails/20.jpg)
WHY?
![Page 21: The Pokemon Go Phenomenon (July 2016)](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ed138b1a28ab2e788b45c3/html5/thumbnails/21.jpg)
03/09/2015
It’s the first Augmented Reality game to go mainstream.
![Page 22: The Pokemon Go Phenomenon (July 2016)](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ed138b1a28ab2e788b45c3/html5/thumbnails/22.jpg)
03/09/2015
Leverages a popular franchise and a sense of nostalgia driving
adoption across age segments.
![Page 23: The Pokemon Go Phenomenon (July 2016)](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ed138b1a28ab2e788b45c3/html5/thumbnails/23.jpg)
03/09/2015
Local Businesses purchasing lures to draw trainers into their storefronts.
![Page 24: The Pokemon Go Phenomenon (July 2016)](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ed138b1a28ab2e788b45c3/html5/thumbnails/24.jpg)
Game Mechanics
![Page 25: The Pokemon Go Phenomenon (July 2016)](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ed138b1a28ab2e788b45c3/html5/thumbnails/25.jpg)
Apple’s Gameplay
Core Loop
http://asciiwwdc.com/2014/sessions/602
![Page 26: The Pokemon Go Phenomenon (July 2016)](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ed138b1a28ab2e788b45c3/html5/thumbnails/26.jpg)
Pokemon Go’s Core Loop:
1. Collect all the Pokemon you can see 2. Transfer duplicate Pokemon to the Professor to get candy 3. Power up and Evolve Pokemon to gain XP and level up Repeat
Game Mechanics
![Page 27: The Pokemon Go Phenomenon (July 2016)](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ed138b1a28ab2e788b45c3/html5/thumbnails/27.jpg)
Blissful Productivity + Completist Nostalgia
Game Mechanics
![Page 28: The Pokemon Go Phenomenon (July 2016)](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ed138b1a28ab2e788b45c3/html5/thumbnails/28.jpg)
Chained Schedules of Achievement + Behavioral Momentum
Game Mechanics
![Page 29: The Pokemon Go Phenomenon (July 2016)](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ed138b1a28ab2e788b45c3/html5/thumbnails/29.jpg)
Communal Discovery + Envy/Pride + Viral Game Mechanics
Game Mechanics