the poetry archive media pack

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Page 1: The Poetry Archive Media Pack
Page 2: The Poetry Archive Media Pack

When Sir Andrew Motion (UK Poet Laureate 1999 – 2009)

and the recording producer Richard Carrington met in a

recording studio in 1999, they talked about how

fascinating it is to hear great poets reading their work

and how tragic it is that, even in the 20th century, key

poets – Hardy, Housman, Lawrence – were never

recorded: no-one ever thought of doing so.

Page 3: The Poetry Archive Media Pack

Launched in 2005, the Poetry Archive is a not-for-

profit organisation that seeks to put that right.

Serious and fun, the Archive makes and acquires

recordings of poets from around the English-speaking

world. It has grown into a much-loved resource of

truly international significance welcoming over 1.7

million visitors yearly.

A Transformative Experience

Page 4: The Poetry Archive Media Pack
Page 5: The Poetry Archive Media Pack

The Archive lets you hear

poets reading just to you.

Our website -

poetryarchive.org - brings

you precious insights and

real enjoyment. It’s like

inviting great poets into

your home.

The ear is the best reader

Click here to listen

Page 6: The Poetry Archive Media Pack

The Archive contains substantial

recordings by over 400 significant

English-language poets. Many poems

are freely available with more

available to buy from the Archive’s

unique poetry download store. And

new recordings are added every

month.

The Poetry Archive covers the whole

spectrum of life. From love to loss, from

the everyday to the magical and

mythical.

No matter what mood you are in, there

are poems here to explore and enjoy.

Page 7: The Poetry Archive Media Pack

As well as new recordings, the

Archive also includes historic

recordings from the past

(Tennyson and Browning are

here, for example) and new

recordings of work by classic

poets from before the age of

recording (Shakespeare, Byron,

Shelley and more) read by

contemporary poets, with

more specially recorded for us

by today’s greatest actors.

A rich, valuable resource

Page 8: The Poetry Archive Media Pack

The Children’sPoetry Archive

Designed for children and young

people, the Children's Poetry Archive

- www.childrenspoetryarchive.org -

currently attracts around 17,500

visitors every month to enjoy poetry

suitable for a young audience.

The Children's Archive is currently in

the early stages of redevelopment,

our vision being to give young

people an early experience of poetry

filled with fun and delight. Our plans

present a unique opportunity for you

to be involved with the project from

its beginnings through to the

relaunch of the Children’s Archive .

Page 9: The Poetry Archive Media Pack

Partnering

with us

Page 10: The Poetry Archive Media Pack

Partnership benefits

Partnering with the Poetry Archive, you’ll benefit from exciting

opportunities to reach and influence thousands of engaged consumers

with compelling bespoke solutions.

We can offer your company a wide range of partnership

possibilities geared towards creating:

• Positive brand perception

• Favourable PR opportunities

• Unique marketing opportunities

• Enhanced corporate social responsibility

• Exclusive staff & client engagement opportunities

Page 11: The Poetry Archive Media Pack

Our reach

Yearly figures

Visits

2,111,367

Users

1,769,253

Average monthly figures

Visits

175,947

Users

147,438

website figures taken from Google Analytics Sep 2014 - Aug 2015

Page 12: The Poetry Archive Media Pack

Our reach

Social media

Twitter28,000+ followers

(avg 27 growth

per day)

Facebook4,500+ followers

Instagram2,500+ followers

Newsletter

33,000+Subscribers

Page 13: The Poetry Archive Media Pack

Whatever your goals, we can work together to give you a tangible return on your investment

Our audience

40% Male

60% Female

72% UK

28% International

1% 0-18

6% 18-24

14% 25-34

22% 35-44

20% 45-54

22% 55-64

15% 65+

1% 75+

32% £0-£24,999

36% £25K-£49,999

18% £50K-£74,999

7% £75k-£99,999

6% £100,000+

Arts

Business & Finance

Education

Health & Wellbeing

Students

Ar ts

Food & Cooking

Sports & Fitness

Travel

Fashion

Page 14: The Poetry Archive Media Pack

Crafting rewarding partnershipsThere are numerous ways in which we could work together

Online and offline marketing strategies to achieve specific campaign goals including

driving website traffic, increasing lead volume or enhancing brand perception.

Exclusive opportunities for staff and client engagement

through personalised events and access to unique content.

Project-specific campaigns focusing on

targeted and niche audiences or key

calendar dates

Page 15: The Poetry Archive Media Pack

Listening is our business. We’d love to hear

your thoughts so let’s get together and talk

about crafting a partnership with your

business’s aims and objectives in mind.

Become part of something that matters. Join

us and help to fund a charitable

organisation that preserves the voices of

poetry for generations to come.

Talk to us!

Page 16: The Poetry Archive Media Pack

Nicola Wheldrake

Marketing & Development Manager

The Poetry Archive

07923 170040

[email protected]

www.poetryarchive.org