the platforms
DESCRIPTION
TRANSCRIPT
THE PLATFORMS: FACEBOOK
400 million active users Each with about 130 friends 50% login every day
Used by 56% of Internet users
Is the No. 3 site for Web users 65+
Growing fastest among 35+
Very personal, lots of infoSource: Facebook, Nielsen, Inside Facebook
11%
29%
23%
18%
12%
7%
13-17 18-25 26-34
35-44 45-54 55-65
ADVANTAGES OF A PAGE
Updates show in news
feed
Shows up in
search engines
Available only to
registered users
Type of relations
hip
Page analytic
s
Integrates with website
Page One-way
Profile
Two-way
Group
One-way
Preserves user’s privacy Allows you to publish into their stream Gives you analytics data
ANATOMY OF FACEBOOK: THE POST
Can include: Text
(w/links) Photos Videos Posts from
games
ANATOMY OF FACEBOOK
Posts Individual feeds
Personalized,
aggregated feeds
ANATOMY OF FACEBOOK: FEEDS
ANATOMY OF FACEBOOK: FEEDS
THE PLATFORMS: TWITTER
15 million active users, 75 million total Average users has 27 followers Active users account for most of
Twitter’s activity
Growing among young people Growing among 24<
Short information bursts, very adaptable
Source: RJMetrics, Business Insider
ANATOMY OF TWITTER (JUST LIKE FACEBOOK)
Posts Individual feeds
Personalized,
aggregated feeds
ANATOMY OF TWITTER: POSTS
@mention
Short link
Hashtag
Geocode
ANATOMY OF TWITTER: FEEDS
ANATOMY OF TWITTER: FEEDS