the planner's book of things to make
DESCRIPTION
I was asked to talk at the IPA Level One course, on what I thought was important for bright young things coming in to the communications industry...TRANSCRIPT
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ipa level one
john v willshire chief innova1on officer
PHD
@willsh
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hold on
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planners don’t make stuff
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crea1ves
planners
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the internet revolu,on
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?
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everyone makes things
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to understand why people make things…
…you’ve got to make things
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we make lots of things
we make them together
we make them to share
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meanwhile, back at the
ranch…
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“have you anyone who knows about this ‘My Space’ stuff..?”
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make lots of things
make them together
make them to share
these are skills (?!?!)
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technological cultural
social
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last 2 months of www.feedingthepuppy.com
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nice theory…
…what does it mean in prac1ce?
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watchers
players
makers
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watchers
players
makers
don’t start here…
…to get here
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“come and play our game”
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watchers
players
makers
start here…
…to get here
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if you invent a great game…
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…we’ll make it
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i) pocket sized
ii) for 2+ players
iii) self contained
iv) sustainable
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Hide & Seek Weekender
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judging
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we’re making 13,500 boxes
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hWp://bit.ly/extrapocketgames
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make lots of things
make them together
make them to share
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making will be the making of you
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further reading:
hWp://www.markpollard.net/
why-‐strategists-‐should-‐make-‐stuff/
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further listening…
hWp://www.myspace.com/gamagesmodeltrainclub
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now, go make stuff…
(thanks, btw)
twiWer: @willsh www.feedingthepuppy.com