The PitchLucy Sherratt

The Idea

• A pop magazine that is targeted at an age range of 18-25 of generally female.• The magazine will contain the latest information on the

top pop artists and new releases.• There are currently very few pop magazines that cater to

this target group, there are many that cater for younger audiences.

Target Audience Profile• Age: 18-25• Female• Either working or in university• Income low, some disposable but not a lot• Media interests include pop music, fashion, gossip, reality TV• The target group’s demographics likely would be E, D from

education and first jobs, however there will be some of the audience in C1 or C2.

• The Psychographics of the audience is mainstream, this will mean that their

Moodboard

Institutions• Hearst Magazine could potentially publish the magazine.• They currently publish very popular and established

magazines. • They also publish some magazines aimed at younger

audiences (20s). • Have a gap for music magazines.

Contents• Top charts• New Releases• Current Popular trends• Pop music • Mainstream• Equal coverage, no highlights on the big ‘big boybands’

Possible Names• Top Charts• Updates• Pop Station• Station• Centre

Double Page Spread• The double page could include a profile and interview on a

band or music artist.• Including pictures of the whole group and then single

headshots.• It could include short simple profile of each artist.

Style

• The magazine will have quite a sophisticated feel to it that is grown up. It will avoid any of the typical conventions of pop magazines targeted at a younger audience. • It will look similar to the Billboard magazine, however

more friendly and with more information.