Payment Generation GapeCommerce Expo, 3rd October 2013

Ed Chandler, CEO Kalixa Group

“Unexpected Item In Bagging Area” – came up as one British shoppers biggest frustration

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“I prefer not to buy anything. I shop at Asda for food, once in a while I get shoes from George there. The section, not the bloke”

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Research Overview

• In September 2013, Kalixa commissioned a survey of 2,126 UK adults

• Aim of research was to understand the different payment methods used and preferences by different generations and income types

• This information could then be used to help deliver an age-specific check-out experience to turn browsers into buyers

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Top-Level Findings

Traditional shopping methods still winning the hearts, minds and wallets of British consumers

• The most popular place to shop and pay across all generations continues to be in store and at the till

• The most common way to pay is with debit card, across all age demographics, although lower net worth customers are more likely to pay with cash

• The biggest frustration when shopping and paying is the length of queues and the time it takes to pay

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Question 1: How do people prefer to shop?

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Question 2: How does urgency affect channel choice?

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Question 3: Which way to pay is the most secure?

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Question 4: Which channel would you use to buy particular items?

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Question 5: What is your biggestFrustration?

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Question 6: Would loyalty benefits make you more likely to use a mobile phone to pay?

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Question 7: What is your regularPayment type?

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Question 8: What will be commonplace by 2020?

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Recommendations and conclusions

1. Make queue busting a priority through swift and simple transaction

2. Customers value face time with retailers and retailers should value this too

3. Understand and address security concerns

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Download the fullwhitepaper at www.kalixa.com/home/download

Visit: www.kalixa.comEmail: contact@kalixa.com