the patient is no longer patient
TRANSCRIPT
THE PATIENT IS NO LONGER [email protected]
Hello, I’m ChristopheI am a health nerd, a basketball freak & a design fool
@cjauquetTHE PATIENT IS NO LONGER patient
insurance companies TODAY
WHY WE don’t like
@cjauquetTHE PATIENT IS NO LONGER patient
#Simple
#Personal
#Transparent
#Proactive
#Reassuring
@cjauquetTHE PATIENT IS NO LONGER patient
Christophe
Jauquet
@cjauquetTHE PATIENT IS NO LONGER patient
66 6
INSITES Consulting
2016
Top 3 most innovative
marketing research
agency of the world
New York
London
Sydney
Rotterdam
Ghent
Düsseldorf
Timisoara
170 staff members
complemented with 130 research professionals
from our Global Moderator Network
Our vision of contemporary
marketing is evangelized
through our best-selling books
Proud to work for +30% of the world’s global brands
InSites Consulting in a nutshell
We have been cheered by the
industry with more than 25
international awards
77 7
INSITES Consulting
WE BRING
IN YOUR
the customer
meeting room
@cjauquetTHE PATIENT IS NO LONGER patient
THE PATIENT IS NO LONGER patient
@cjauquetTHE PATIENT IS NO LONGER patient
‘Patient’able to remain calm and not
become annoyed when waiting for
a long time or when dealing with
problems or difficult people
@cjauquetTHE PATIENT IS NO LONGER patient
‘Patient’able to remain calm and not
become annoyed when waiting for
a long time or when dealing with
problems or difficult people
@cjauquetTHE PATIENT IS NO LONGER patient
#Patientjourneys
@cjauquetTHE PATIENT IS NO LONGER patient
APPOINTMENTS
WAITING ROOM
DIAGNOSIS
@cjauquetTHE PATIENT IS NO LONGER patient
BETTER THAN our health
WE MANAGE our car
THE chatbot WILL SEE YOU NOW
@cjauquetTHE PATIENT IS NO LONGER patient
@cjauquetTHE PATIENT IS NO LONGER patient
@cjauquetTHE PATIENT IS NO LONGER patient
APPOINTMENTS
WAITING ROOM
DIAGNOSIS
Insurance
@cjauquetTHE PATIENT IS NO LONGER patient
@cjauquetTHE PATIENT IS NO LONGER patient
‘Patient’able to remain calm and not
become annoyed when waiting for
a long time or when dealing with
problems or difficult people
@cjauquetTHE PATIENT IS NO LONGER patient
BETTER THAN our health
WE MANAGE our car
@cjauquetTHE PATIENT IS NO LONGER patient
@cjauquetTHE PATIENT IS NO LONGER patient
Patients want healthcare to be more…
P
Popular
Pragmatic
(omni-) Present
Patient-centric
PersonalizedParticipative
Preventive
Persuasive
Predictive
@cjauquetTHE PATIENT IS NO LONGER patient
@cjauquetTHE PATIENT IS NO LONGER patient
@cjauquetTHE PATIENT IS NO LONGER patient
@cjauquetTHE PATIENT IS NO LONGER patient
‘Patient’able to remain calm and not
become annoyed when waiting for
a long time or when dealing with
problems or difficult people
THE PATIENT IS NO LONGER patient
@cjauquetTHE PATIENT IS NO LONGER patient
‘Patient’One who receives medical
attention, care, or treatment.
@cjauquetTHE PATIENT IS NO LONGER patient
‘Patient’One who receives medical
attention, care, or treatment.
@cjauquetTHE PATIENT IS NO LONGER patient
@cjauquetTHE PATIENT IS NO LONGER patient
@cjauquetTHE PATIENT IS NO LONGER patient
Informed Empowered Active Connected Engaged
@cjauquetTHE PATIENT IS NO LONGER patient
actively manage
PATIENTS WANT TO
THEIR own health
“It’s my damn body”
@cjauquetTHE PATIENT IS NO LONGER patient
@cjauquetTHE PATIENT IS NO LONGER patient
“Life comes with many
challenges. The ones
that should not scare
us, are the ones we can
take control of.”
“My Medical Choice” NYT
Angelina Jolie, 2013
@cjauquetTHE PATIENT IS NO LONGER patient
Hippocrates
@cjauquetTHE PATIENT IS NO LONGER patient
@cjauquetTHE PATIENT IS NO LONGER patient
‘Patient’One who receives medical
attention, care, or treatment.
@cjauquetTHE PATIENT IS NO LONGER patient
-1 ILLNESS
0 HEALTHY
+1 Happiness
@cjauquetTHE PATIENT IS NO LONGER patient
Beauty Energy Balance Enjoy
(15-30 yr) (30-45 yr) (45-60 yr) (+60 yr)
@cjauquetTHE PATIENT IS NO LONGER patient
HEALTHCARE
1. Sleep
2. Food
3. Activity
4. Data
@cjauquetTHE PATIENT IS NO LONGER patient
@cjauquetTHE PATIENT IS NO LONGER patient
1. Sleep
@cjauquetTHE PATIENT IS NO LONGER patient
Measures people make to maintain physical health
66%
@cjauquetTHE PATIENT IS NO LONGER patient
4th most popular health app
@cjauquetTHE PATIENT IS NO LONGER patient
@cjauquetTHE PATIENT IS NO LONGER patient
2. Food
@cjauquetTHE PATIENT IS NO LONGER patient
@cjauquetTHE PATIENT IS NO LONGER patient
2nd most important measure to maintain physical health
Most popular health app
2nd most important reason to buy a wearable
@cjauquetTHE PATIENT IS NO LONGER patient
Nutritional Supplements
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Obvious health cues
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Activity equivalent labelling
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Australion food labelling
3. Activity
@cjauquetTHE PATIENT IS NO LONGER patient
@cjauquetTHE PATIENT IS NO LONGER patient
3rd most important measure to maintain physical health
@cjauquetTHE PATIENT IS NO LONGER patient
@cjauquetTHE PATIENT IS NO LONGER patient
2nd most popular health app
@cjauquetTHE PATIENT IS NO LONGER patient
4. Data
@cjauquetTHE PATIENT IS NO LONGER patient
@cjauquetTHE PATIENT IS NO LONGER patient
@cjauquetTHE PATIENT IS NO LONGER patient
1/3Health tracking
Belgian data, The state of Mobile, In the Pocket 2016
@cjauquetTHE PATIENT IS NO LONGER patient
62%of people with 2+ chronic medical illnesses spend time every day tracking their health
status
PEW Research, Pew Internet & American Life Project, 2013
40% with 1 medical condition – 19% with no condition
@cjauquetTHE PATIENT IS NO LONGER patient
@cjauquet NEW HEALTH SERVICES
HOW health data IS CREATING
52%would share for Insurance discount
Rock Health - US consumers survey 2015
IT’S ALL ABOUT THE data
@cjauquetTHE PATIENT IS NO LONGER patient
IT’S ALL ABOUT THE data
@cjauquetTHE PATIENT IS NO LONGER patient
IT’S ALL ABOUT THE data
@cjauquetTHE PATIENT IS NO LONGER patient
IT’S ALL ABOUT THE data
@cjauquetTHE PATIENT IS NO LONGER patient
‘Patient’One who receives medical
attention, care, or treatment.
THE PATIENT IS NO LONGER patient
@cjauquetTHE PATIENT IS NO LONGER patient
#NoMoreWaiting#BetterServices
#HealthManagement
Patient NEEDS Patient TRENDS
People are actively
managing their
health to be(come)
happy. Four different
trends show the
increasingly
popularity.
Patients expect
being serviced as
good as in any other
industry. Healthcare
is lagging behind in
servicing the
patients’ needs.
Healthcare is often
characterized by
long periods of
waiting. This is the
biggest patient
need within the
industry.
@cjauquetTHE PATIENT IS NO LONGER patient
@cjauquetTHE PATIENT IS NO LONGER patient
Take-away
BECOME AN
INSIGHTS-LEAD
BUSINESS
@cjauquetTHE PATIENT IS NO LONGER patient
Closed online communities
