the past, present, and future (!) of science communication ...€¦ · the past, present, and...
TRANSCRIPT
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The Past, Present, and Future (!) of
Science Communication Research
Bruce V. Lewenstein
Professor of Science Communication
Cornell University
Ithaca, NY 14853 USA
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Lab/
Field Formal paper
Preprints
Meetings Policy
documents,
etc.
Textbooks
Media (web, TV
magazines, radio
newspapers, blogs,
Twitter, books, etc.)
Is this science communication?
Grant proposals
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Sphere of Science Communication
From: Lewenstein, Bruce V. (2011). Experimenting with Engagement. Commentary on "Taking Our Own Medicine:
On an Experiment in Science Communication."Science And Engineering Ethics, 17(4), 817-821.
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Deutsches Museum, Munich
Chicago Museum of
Science & Industry
Franklin Institute, Philadelphia
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Issues in PCST, 1
Defining “it,” whatever “it” is, before we
can do research
– Science literacy
– Public understanding of S&T
– Public awareness of S&T
– Public engagement in S&T
– Public communication of S&T
– Culture scientifique
– Apropiación social de la ciencia
– Etc.
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Issues in PCST, 2
What is the topic?
– Basic information/education about S&T
– Breaking news about S&T
– Information about social/political issues
involving S&T
– Entertainment using S&T
» Or using entertainment for the first three items on
the page?
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Issues in PCST, 3
Understanding audience needs and interests
– Information, education, and entertainment
– People focus or science focus?
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Issues in PCST, 4
Institutional needs
– Media (journalism): attract audience, sell ads
– Media (entertainment): attract audience, sell
tickets
– Museums: attract audience, sell admissions
– Scientists: recruit young people, get money
from government
[Notice the pattern?]
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What’s missing?
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What’s missing?
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What’s missing?
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The past and
(almost) present of research
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PCST Hist
Sci
SSS Sci Ed Sci
jour
Sci
mus
Vis
stud
Risk
Comm
Other
Pre
1940
x x
1940s x
1950s x x x
1960s xxx x xx x
1970s xxx xxxx xxx x xx xx
1980s xxxx xxxxx
xxx
xxxxx x xxxxx xx xxxx xx
1990s xxxx xxx xxxx xxx xxxx xxxx xx xxxx xx
2000s xxxx xxx xxx xxx xxxx xx xxxx xx
2010s xxxx xxx xxx xxx xxxx x xx xxxx xx
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Major categories of literature
Public comm of S&T (PCST)
History of science
Social studies of science
Science education
Science journalism
Science museums
Visitor studies
Risk communication
Environmental, health, citizen science, etc.
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History of science
Public context for development of
systematic research in 19th century
Public responses to science issues in 20th
century
Many cases of scientists interacting with
publics as scientists sought resources and
authority
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Social studies of science
Science as public knowledge
Mechanisms of public display to create
knowledge
Political uses of knowledge display; public
knowledges vs. expert knowledge
Acquisition of authority by new groups
(citizen science, responsible research and
innovation); Shaping of research by
demands of public science (medialization)
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Science education
1958: 1st definition of science literacy
Occasional attempts to define
Since 2000s: Adding “informal science
education” to educational research
“Learning science in informal
environments”
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Science journalism
Institutional contexts and forces
– Differences between scientists and journalists
Distribution of topics: change over time
Accuracy
– Sins of omission rather than commission
Creation and training of (science)
journalists
– Identification with scientific community
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Science museums
Eternal tension between research and
education
Relation of knowledge display to
knowledge production
Changing audiences
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Visitor studies
Free choice
Importance of families/groups
Interactivity
Attention to social diversity
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Risk communication
Psychological components: trust,
fear/dread, knowledge
Social amplification and attenuation of risk
In case you missed it: Trust!
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Other: Environmental comm,
health comm, citizen science
Political context matters
Behavior change instead of knowledge and
attitude change
Learning by doing – both learning science
and learning politics
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PCST: Recurring themes, 1
Recording what exists
Individual knowledge
– Needed for action
– Relationship to attitudes and emotions
– Mechanisms and contexts for learning
Institutions and people for PCST
– Their needs and goals
– Creating and training them
Interactivity, dialogue
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PCST: Recurring themes, 2
Role of public communication in
production of reliable knowledge
Public authority of expert knowledge
– And resistance to delegation of expertise
Trust
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PCST: Recurring themes, 2
Role of public communication in
production of reliable knowledge
Public authority of expert knowledge
– And resistance to delegation of expertise
Trust
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Missing (mostly) themes
Collective knowledge
– Families, communities
Role of politics and activism in both
individual and collective knowledge
Literary/narrative analysis
Gender, class, race
These exist in other literatures; we just
haven’t brought them in well
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Present and future (!)
Listen to the others at this symposium!
Integrate the themes, find others
Future: Fill in the missing areas!
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Present and future (!)
Listen to the others at this symposium!
Integrate the themes, find others
Future: Fill in the missing areas!