© 2010 Recipe Marketing

© 2011 Recipe Marketing

The PantryCase Study

© 2011 Recipe Marketing

The PantryMarketing Challenge

• The Pantry Discount Grocers was a new grocery store in Nipomo, CA and faced all the challenges of a new company, mainly building brand awareness.

© 2011 Recipe Marketing

The PantryMarketing Strategy

• After analyzing competitors in the discount grocery industry and grocery industry trends, Recipe developed a positioning to differentiate The Pantry and a marketing plan to create brand awareness.

© 2011 Recipe Marketing

The Pantry Creative Mix

• Recipe developed a logo, business cards, and environmental signage that positioned The Pantry as an already established grocery brand.

© 2011 Recipe Marketing

The Pantry Creative Mix

• Recipe developed a teaser and landing page web campaign.

© 2011 Recipe Marketing

The Pantry Creative Mix

• Recipe developed “the Pantry Bucks” certificates for local distribution to generate trial and as an incentive to increase repeat visits among current shoppers.

© 2011 Recipe Marketing

The Pantry Results

• The Pantry Discount Grocers successfully launched and continues to grow business steadily.