the other tod: retaining existing development in a corridor by terry benelli
TRANSCRIPT
Mesa AZ Central Main Extension
Business Assistance Program 2011-2015
Partners
Central Main Extension
Event Schedule
Environmental Assessment Summer 2009-Summer 2011
Business Assistance Program Summer 2011-Fall 2015
Design 2010-2012
Construction Starts 2012
Opening of extension August 2015
2009- Focus collaboration in Downtown Mesa to prep for construction of a three mile extension of the Metro Light Rail. Weekly convening's of businesses to activate area
Events missing in the corridor since 2006 2010 – Surveyed and events Increase revenue by $19,000 Businesses working together to produce 2011- City of Mesa and Metro Business Assistance Program
Prepare for construction of the Light Rail. No registry for businesses, build a database 464 businesses No marketing dollars for program Electric rebate program
Building trust
Business Assistance Program
Year City funds Leverage
11/12 $250,000 $40,000
12/13 $200,000 $161,000
13/14 $250,000 $294,000
14/15 $120,000 $276,000
Leverage from LISC JP Morgan Chase State Farm Am Trust US Bank
Technical Assistant
21 consultants- experts in their field Weekly 1 hour workshops (education and networking) Attend 4 a year, get electric rebate in summer months
Merchant meeting Hispanic Business Alliance Restaurant meeting Retail meeting
Opportunity to sign up for one on one consulting
General Business
Marketing Financial Specialty
Accounting HR Org. Development IT systems Cost analysis
Planning Print Design Video Social Media Façade Window display No funds could be spent on advertising
QuickBooks Financial reporting Loan Packaging Risk Management Lease negotiations
Restaurant Liquor Hispanic marketing Collective buying Tax reporting
JP Morgan Chase
Art Entrepreneur CTI LEAP
Amtrust Bank
Hispanic Business Alliance
Grant program
26 grants Google Inside View Local First Arizona Small Wonders map and membership to LFA Splash page
Over 50 businesses with Google inside view Mesa- beta site for product
Activate the Alleyway
State Farm
$60,000 grant $252,000 investment 18 businesses
March Community walking tour to analyze positive and negative conditions. July Received grant - 12 spots were taken within a 24 hour period. July Walked through the area with experts on façade improvements for walkable areas. August Presented walkthrough findings to the businesses and began consultant work to develop individual façade improvements. September Began working with the business to acquire completive bids for agreed upon work to be completed. Had room for 6 more grants October Began working with the City of Mesa and various departments to complete encroachment/right-of-way and Signage applications to include: City Manager’s Office City Planning, Director City Building Safety, Director City Permitting, Director City Engineer, Director City Development Services, December Grant closure and all work completed
Activate the Alleyway
TOD community
Bike Audit
Walking audit
Downtown Urban Summit
Community engagement
If you knew it, you’d do it!
Ripple
Sliver Lot
Nite Market
Mesa Urban Garden
www.lisc.org/phoenix
Terry Benelli [email protected]
602-252-6313
LISC Phoenix’s activities focus on creating healthy communities along transit corridors in Phoenix, Tempe and Mesa We believe
there is urgency and need to focus on these opportunities.