the oregon business plan cluster network leadership council meeting june 11, 2006
TRANSCRIPT
The Oregon Business Plan
Cluster Network Leadership Council Meeting
June 11, 2006
What is the Oregon Business Plan?
• A shared vision of Oregon’s economic future and what it takes to get there
• A common agenda for the business community
• A sustainable, productive partnership between business and public leaders
Business Plan Framework
Goal+
Vision+
Strategy+
Initiatives
Oregon Shines’ Vision: 3 Inter-Dependent Goals
Economy
Environment
Community
Oregon Business Plan Goal
Jobs and the
Economy
Goal: Create quality jobs for all Oregonians.
Business Plan Framework
Goal+
Vision+
Strategy+
Initiatives
Traded Sector Drives Growth
Traded/Export Sector
Suppliers
Local
Sales to the rest of the world
Most jobs are here: schools, hospitals, grocery stores, restaurants
But firms in this sector drive the economy
Clustering is Critical
•Traded sector success isn’t random – traded sector businesses cluster
•Similar and related businesses draw advantages from proximity
•Places specialize
OBP Vision: Sustainable Traded Sector Success Through Innovation
•Leading-edge traded sector (export) companies are the engine that grow quality jobs and statewide prosperity.
•Oregon has many companies competing well through innovation in product and process, good R&D, smart marketing, and other practices.
•Oregon is in a unique leadership position to demonstrate innovation related to sustainability
Business Plan Framework
Goal+
Vision+
Strategy+
Initiatives
Four Ps for Prosperity
• People: Support for the education & training of our current & future workforce.
• Place: Working to enhance Oregon’s quality of life and resource utilization.
• Productivity: Ensuring the availability of cost-competitive public and private resources and services.
• Pioneering Innovation: Support for innovative research, business formation, availability of investment capital, and commercialization of research.
Business Plan Framework
Goal+
Vision+
Strategy+
Cross Cutting & Cluster-Specific Initiatives
Cross-Cutting Initiatives
• Public Finance • Education • Workforce Development • Economic Innovation• Transportation • Health Care • Land Availability • Regulation and Permitting • Branding and Marketing
Cluster-Specific Initiatives
• In 2005, we developed a new framework to rely on industry cluster feedback and input
• Invited clusters to share information about the industry’s challenges & opportunities and submit their own industry-specific action ideas
• Received responses from 30 clusters that helped shape the 2006 OBP
• Presented cluster feedback and stories at the Fourth Annual OBP Leadership Summit
Integrating Cluster Feedback
Dr. Michael Porter’s advice
Strategy = Differentiation
“Competitive strategy is about
being different. The essence of
strategy is choosing to perform
activities differently than rivals
do”
Michael Porter, “What is Strategy,” Harvard Business Review, November-December 1996
Emphasis on Sustainability
• January 2006- Porter tells us that developing policies and a regulatory framework that are both pro-business and pro-sustainability would be "epic.“
• At the Fifth Annual OBP Leadership Summit, Governor Kulongoski and OBP leaders announce a commitment to sustainability
• In SustainLane’s recently-released 2006 US City Rankings, Portland is ranked #1
Sustainability Makes Economic Sense
• Builds brand name & enhances company reputation
• Helps to attract & retain quality employees/ increase staff productivity
• Increases community connections and partnership opportunities
• Mitigates Risks• Cost savings through eco-efficiency• Increased access to capital
Oregon Business Plan Framework
OREGON BUSINESS PLAN FRAMEWORK
GOALQuality jobs for Oregonians
VISION FOR THE ECONOMYDevelop leading-edge traded sector industry clusters
STRATEGY – FOUR Ps FOR PROSPERITY§ Pioneering Innovation§ People§ Place§ Productivity
BUSINESS PLAN INITIATIVES§ Economic Innovation§ Public Finance§ Education/Workforce§ Health Care§ Transportation
Oregon Business Plan Framework with Sustainability
OREGON BUSINESS PLAN FRAMEWORKBUSINESS PLAN FRAMEWORK WITH
SUSTAINABILITY
WEAVING SUSTAINABILITY INTO THE OREGON BUSINESS PLAN
GOALQuality jobs for Oregonians
OREGON SHINES GOALS§ Jobs§ Environment§ Community
VISION FOR THE ECONOMYDevelop leading-edge traded sector industry clusters
VISION FOR THE ECONOMY· Forestry, agriculture and other resource
clusters globally recognized for sustainable practices
· New clusters in renewable energy, conservation services, and green design flourish here
· All clusters known for sustainable products, practices, or both to improve bottom line while enhancing environment and community
STRATEGY – FOUR Ps FOR PROSPERITY§ Pioneering Innovation§ People§ Place§ Productivity
STRATEGY – FOUR Ps FOR SUSTAINABLE PROSPERITY
§ Innovation agenda focuses on sustainable industry clusters and process improvements
§ People agenda educated and trains people with special knowledge of sustainable practices
§ Place agenda strengthens quality of life through smart design, solid waste management, business practices that aid air and water quality
§ Productivity agenda adds green permitting; transportation infrastructure to reduce fuel waste and time lost from congestion
BUSINESS PLAN INITIATIVES§ Economic Innovation§ Public Finance§ Education/Workforce§ Health Care§ Transportation
SUSTAINABILITY APPLIED TO INDIVIDUAL INITIATIVES, AS APPROPRIATE
§ Sustainability signature research§ Land use system review§ Green permitting and regulation§ Renewable energy, e.g., woody biomass,
wave§ Brand Oregon, enhanced brand value
Business Plan Framework
So Where Do We Go Now?
2007 Goals
• Update Business Plan based on fresh feedback from Oregon companies and clusters
• Weave sustainability throughout the Oregon Business Plan
• Reach out to new/emerging industry clusters and help them to organize strategically
• Develop a set of cluster-specific initiatives and connect findings/feedback to other Oregon organizations/ED efforts
This Year’s Work Plan
June-September
Get cluster feedback through targeted questioning at*:
•Cluster Focus Groups
•Interviews with Companies & business leaders
•Trade Association Meetings, etc.
Oregon Leadership
Summit
June July August September October November December January
June 11th
CNLC Meeting
Oregon Tour - Oregon Business Magazine & Oregon Inc.
October 8-12
TCI Conference
October-December
OBP Policy Meetings &
Initiative Development
CNLC Meeting
CNLC Meeting
*Convening clusters and seeking business input will be a joint effort of OECDD and Oregon Business Plan
This Year’s Work Plan• Seek input from business community through
targeted questioning at cluster meetings, focus groups, and individual business interviews (ask Liz for question list)
• Work with existing partners and organizations that already have mechanisms for convening clusters
• Integrate feedback into Oregon Business Plan initiatives
• Showcase clusters and best practices at October TCI conference
• Use the January Oregon Leadership Summit to tell cluster stories, explain industry needs, and highlight sustainability best practices
• Ask public sector partners and support institutions to implement cluster initiatives/ respond to cluster feedback
Benefits to Cluster
• Improved organizational structure and cooperation among cluster participants
• Networking opportunities• Development of a refined cluster
strategy with cluster-specific initiatives • Identification of opportunities for
cluster to differentiate itself based on sustainability practices
• Opportunity to publicize industry best practices and tell individual stories to broad audience at TCI Conference and Oregon Leadership Summit
Benefits to Policymakers & Community
• Understand the needs and priorities of Oregon clusters
• Learn about existing industries and identify emerging industry clusters
• Form public-private partnerships• Identify examples/best practices
for using sustainability as a competitiveness driver
• Informed public policy
www.OregonBusinessPlan.org
Initiative Tracker
Latest News
www.OregonClusters.org