The Open ManifestoMatt Thompson, Mozilla

@OpenMattwww.openmatt.org

How has the conversation evolved?

digital revolution!

blahblah

blah

blah

blah blah

blah

blahblah

blah

blah

blah

blahblah

blah blah

blahblah

blah

blah

blahblah

blahblah

blah

blahblah

blahblah

blah

blahblah

blah

blah

blah

blah

blahblah

blahblah

blah

blahblah

blah

blah

blah

blah

blah

sober re-evaluation

separating hype from reality

the soft, squishy human stuff

blahblah

blah

blah

blah blah

blah

blahblah

blah

blah

blah

blahblah

blah blah

blahblah

blah

blah

blahblah

blahblah

blah

blahblah

blahblah

blah

blahblah

blah

blah

blah

blah

blahblah

blahblah

blah

blahblah

blah

blah

blah

blah

blah

Content is no longer king.

Meaningful engagement & participation is.

How do we move from communication

to collaboration?

Technology is not interesting -- our mission is.

The web wont save the world.

But smarter collaboration will.

?

sign our petition!

give us money!

sign our petition!

give us money!

sign our petition!

give us money!

sign our petition!

give us money!

400 staff 20,000 contributors

?

5 big questions

?1) How do we use the web to enable smarter collaboration in our orgs?

communication

collaboration

?2) How do we extend that collaboration beyond the walls of the organization?

?3) How do we instil relentless focus as a core value?

?4) How do we become more agile?

?5) How do we make it fun?:)

?

Think small. Do less.

Work open.

The Open Manifesto

Think small.

start here

The Minimum Viable Product (MVP)

Do less.

dances with hedgehogs

focus here

Work open.

making it easier for others to help us

Think small.

1) Going deep vs. wide. Focus on empowering small

groups of people to do big things.

2) The MVP: Minimum Viable Product.

Whats the least we can do?

3) Rapid prototyping Continuous iteration and

baby steps

1) Going deep vs. wide.

you

mavens cream of the crop activists

donors

communitymembers

volunteers

early adopters

partners

colleagues

investors

friends & family

design for participation

+ = AWESOME

empowering small groups to do big things

geeks innovators in other spaces

developers

+ =

filmmakers the future of web video

hybrid innovation

developers

+ =

educators webmaking for kids

hybrid innovation

developers

+ =

learning & assessment specialists

new ways to recognize skills

hybrid innovation

developers

+ =

journalists open source news innovation

hybrid innovation

2) The MVP: Minimum Viable Product.

Whats the least we can do?

whats the least amount of work we can do....

...to deliver a small amount of incremental value quickly?

whats out of scope for version 0.1?

Make lists of good ideas youre not going to do.

(Yet.)

Projects! Tools! Events!

Projects! Tools! Events!

about news support

Projects! Tools! Events!

partners donate! gallery

social media

get involved

about news support

Projects! Tools! Events!

partners donate! gallery

social media

get involved

about news support

newsletter

Minimum Viable Product: Whats the least we can do

for version 0.1?

Projects! Tools! Events!

partners donate! gallery

social media

get involved

about news support

newsletter

3) Rapid prototyping Continuous iteration and

baby steps.

The act of making something changes our understanding of

what were trying to make.

The act of making something changes our understanding of what were trying to make.

design a little. build a little. test a little.

(rinse and repeat)

Agilityis King.

Think small. Do less.

Work open.

How do we make relentless focus

a core value?

How do we focus our digital strategy on the sweet spot?

The Hedgehog:passion | skills | resources

Jim Collins, From Good to Great

passion

passion

skill

passion

skill resources

focus here

passion

skill resources

Have the courage to say no thank you to what doesnt fit

Bad Idea Detector!

It seemed like a good idea at the time...

passion

skill resources

xx

x

passion

skill resources

x

Think small. Do less.

Work open.

transparency for its own sake

Making it easier for others to help you.

Making it easier for others to help you.

(Inside and out.)

Faster, smarter, easier collaboration

Eliminate dumb collaboration cost and barriers

Working in the open. Pushing out of email and into the cloud.

"Collaborative flow." Everyone rowing together.

Empowerment and self-service.

Work open

June 23 - Sep 23

?

1) Open meetings.

2) Open planning.

3) Open documents & resources

4) Open testing & QA

The 17,394 things Mozilla is working on

5) Open collaboration and empowerment

The tools are dead simple

Key Takeaways:

blogswikis

Twitter

public chat

etherpads

How-Tos community calls

the worlds greatest Knowledge Management

System already exists!

The tools are dead simple

Automate or eliminate transaction cost

Key Takeaways:

The tools are dead simple

Automate or eliminate transaction cost

Design for self-service & empowerment

Key Takeaways:

The tools are dead simple

Automate or eliminate transaction cost

Design for self-service & empowerment

Test early and often

Key Takeaways:

The tools are dead simple

Automate or eliminate transaction cost

Design for self-service & empowerment

Test early and often

Start with the stuff thats easy

Key Takeaways:

25%

25%

50%

closed / private

?easy!

25%

25%

50%

What would happen if this information fell into the right hands?

The tools are dead simple

Automate or eliminate transaction cost

Design for self-service & empowerment

Test early and often

Start with the stuff thats easy

The biggest benefits are internal

Key Takeaways:

the inside-out paradox

The best internal communication is PUBLIC communication

The tools are dead simple

Automate or eliminate transaction cost

Design for self-service & empowerment

Test early and often

Start with the stuff thats easy

The biggest benefits are internal

Start today. Dont ask permission.

Key Takeaways:

Think small. Do less.

Work open.

The Open ManifestoMatt Thompson, Mozilla

@OpenMattwww.openmatt.org

?