THE ONLINE PROPERTY AUCTION WEBSITE

SELL YOUR PROPERTY FOR FREE!

MAXIMISE ON SELLING PRICE

COMPLETELY TRANSPARENT

PROCESS

MORTGAGE & CASH BUYERS

WELCOME

www.hammerpricehomes.co.uk

SELL YOUR PROPERTY FOR

FREE!

Why choose Hammer Price Homes?The conventional way to sell your property is through an estate agent.

They charge for their services by taking a commission upon the sale of your property. But why

pay someone else thousands for something you can do yourself – for FREE?

At Hammer Price Homes we have developed a new way to sell your property online. Breaking

away from the traditional process, our highly advanced yet easy to use website provides the

platform that enables you to create your own listing. Open to both cash and mortgage

buyers our online auctions gives the buyers access to bid anytime anywhere and by

listing for the advised 28 day period you can maximise on price.

Your dedicated account manager will help you through the whole process

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Following a simple step by step process,

sellers set up their profile and create their

listing. This includes adding the property

details, setting a reserve price, uploading

an energy performance certificate (EPC),

and listing any ‘open days’.

Once your listing is complete we will

market your property and start the online

auction. We will also advertise your

property on Rightmove and Zoopla.

Buyers can register and sign in to search

for their perfect property. If they like what

they see and want to know more, they

can ask the seller a question through the

website or attend an open day before

they place their bids. It’s open to cash and

mortgage buyers.

During the auction period you can

showcase the property on open days

which will be held on assigned dates.

Potential buyers can register to attend

providing the sellers with a complete

guest list.

CREATE A LISTING START THE AUCTION ATTRACT THE BUYERS OPEN DAYS

How our online auction works

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At the close of the bidding window, the

process finishes with a winning bid as

long as the reserve is met or exceeded.

Buyers have 48 hours in which to submit

the reservation fee (2.4% inc. VAT) and

secure the sale. A memorandum of sale

is then issued to both the seller and

the buyer. We work with Natwest and

Worldpay to ensure all cash transactions

are handled with care.

The sale conveys in the traditional manner

through to the exchange of contracts,

following our 90-day completion rule.

If required, a Post Auction Review will

be done for those properties that have not

had their reserve price met. Appropriate

next steps will be discussed with the seller.

CLOSING THE AUCTION SECURING THE SALE COMPLETION OF SALE RESERVE NOT MET?

www.hammerpricehomes.co.uk

A transparent process from start to finish…

28 DAY AUCTION

SET YOUR OWN RESERVE PRICE

POST AUCTION REVIEW

Hammer Price Homes provides the most transparent way to market a property. The service is absolutely FREE to the seller. Our highly advanced website ensures that ALL bids are logged real time and removes any third party interference. Also you can view progress at any point during the auction on any device from anywhere.

There really is no catch because the buyer is

charged a commission, not the seller. You just

need to follow our simple online process for

showcasing your property.

SELLERS:

Sellers can set up their listing and auction

immediately, unlike traditional auctions,

which can take weeks and are then only open

to a handful of bidders. We will even bear the

cost of advertising on Rightmove and Zoopla,

plus ‘for sale’ boards.

At every step of the process, sellers have

control of their auction, including the decision

of how long to keep the auction open (28

days is recommended to maximise response).

BUYERS:

Buyers who register can bid on any property,

anytime and anywhere. They will receive

instant notifications if theirs is the highest bid

and whether it has met the reserve price. They

will have real time access to the bid log so

they can track both their bid activity and that

of rival bidders 24/7.

VERIFIEDBUYERS

ENSURED

A transparent process from start to finish… AUCTION WITH A DIFFERENCE

Ours is a 28 day auction allowing rival

bidders enough time to maximise on

price unlike that of a physical auction

which lasts only minutes. A property sold

too quickly is highly likely to have been

sold too cheaply, it makes little sense to

sell a property before testing the market

over a reasonable period of time.

UP TO DATE REPORTING

You will be assigned a dedicated account

manager who will be your main point of

contact.

We will provide you with regular up to date

reporting on all properties throughout for

the duration of the process from initial

listing, through auction until contracts are

exchanged.

HIGHER RETURNS

Our auction is open to mortgage and

cash buyers. A traditional in-the-room

auction typically attracts predominantly

cash buyers, which make up just 15%

of all purchasers. Hammer Price Homes

provides an option that is open to a much

wider audience with the ability to bid

from anywhere even from the comfort of

their own home, 24/7.

With no sel l ing fees and bigger sale

proceeds just think of the significant

bottom line improvement.

VERIFICATION PROCESS

Our bidders are genuine bidders who

have undergone a thorough verification

process. Our terms & conditions reduce

the risk massively of a buyer pulling out.

Over 90% of winning bids move to a

successful completion.

ANTI SNIPING TOOL

The exclusive Anti-Sniping Tool also helps

ensure fair play and that those wishing to

bid don’t lose out in the last few minutes.

Interested parties are allowed a further 15

minutes to react each time a late bid is

placed to ensure all bids are captured.

POST AUCTION REVIEW

In the unlikely event that an auction finishes

and the reserve hasn’t been met then we

will conduct a Post Auction Review.

During the Post Auction Review, together

we would consider the results of the

auction, analysing bids received and agree

what to do next. That could be to relist or

maybe to talk to highest bidders to see

if they have an appetite to consider the

reserve. This decision is yours but we will be

there to support you.

Regulated by

Working in partnership with

To ensure all cash transactions are handled with care

OPEN TO MORTGAGE AND

CASH BUYERS

85% OF LISTINGS SOLD

WITHIN 28 DAYS

92% OF BIDS WON MOVE TO COMPLETION

SELL YOUR PROPERTY FOR

FREE!

Managed sale optionAlthough we have developed a model to make it possible to do a lot of the work yourself and

save on costs we understand that some of our clients would prefer a complete managed sale

solution. At Hammer Price Homes we are fully equipped to provide this.

OUR INFRASTRUCTURE

We have a nationwide network of account managers & support staff, viewing agents and trusted

business partners. Equipped with our cutting edge online auction site we have the perfect team

to handle your property sales in any part of England and Wales.

FROM YOU, AS A MINIMUM, WE WILL REQUIRE:

• Basic details of the property

• Any special terms that may apply to the sale

• Auction start date and duration

• Reserve price (the lowest price you will accept for the property)

WE WILL TAKE CARE OF THE REST, COVERING AS MUCH OR AS LITTLE AS YOU WANT :

• Property profile compilation

• Photographs (Basic or premium quality)

• Floorplans

• EPC

• Fully administered open days

• The provision of a dedicated account manager

• Reporting during and after the auction

• A client log-in so you can access our site to view your auctions in progress 24/7

• Buyer verification - To ensure all buyers are screened adequately

• Handling all buyer calls relating to properties under auction

• Listing on Rightmove, Zoopla and other marketing sites of relevance

• Contacting of bidders during auction to ensure they understand the process and ascertaining if they are cash or mortgage buyers

• Post Auction Review process where the auction has closed out without meeting reserve

• Other customer requirements within reason

FEES

With a flexible approach to who does what

we adopt the same approach to fees and will

tailor these to match your requirements.

REPORTING

• Traffic light reporting so you can see exactly where we are at with each property

• Bid log report

• Guest list report – helps identify interest before the action gets in full swing

• Marketing data: Clicks per property

• Bidder type reporting (Cash or Mortgage)

• Hammer Price Homes performance reporting (e.g. % of properties sold that met the reserve)

• O ther ad hoc repor t ing to suit your needs

“Hammer Price Homes represent what can only be described as an outstanding service.

The whole process of selling a property through them is made easy, with all of the costs and terms explained at the outset.

I recently had call to use them on a property where an offer was received which my client was minded to take....thankfully she went with my advice and received a sale price of approx. £25k more than she would have done and all thanks to Hammer Price Homes.

It is totally safe with a reserve price and you can see the progress the sale is making online.

Will certainly be using this service again!”

Ian Grant, Solicitor

Heselwood & Grant Legal Assist Limited

“I put 5 properties that I had been struggling to sell through physical auctions/estate agents in the hands of Hammer Price Homes and ran them all through their 28 day auction process with reserves that I was happy with.

We had a very good level of interest on all properties and sold 3 of them at an average of 5% above the reserve price, one of the buyers bid from his office in London having had a family member attend an open day viewing.

Not only did I get more than my reserve I also incurred zero selling costs.

The other 2 properties didn’t hit the reserve but Hammer Price Homes provided me with a full report listing all bids received with an option to consider the highest bids made or to relist for another auction. I have decided to re-let both of the properties for now but will certainly go back to Hammer Price Homes should I wish to sell them in the future.

I would also like to add that their customer service from start to finish was excellent which included regular updating on the whole process.”

Ian Griffiths, CEO

GIA Investments Limited

What our customers have to say

CASE STUDY 1SOLICITOR

SOLD £118,500RESERVE £92,000

N0 OF BIDS 52

CASE STUDY 2PROPERTY INVESTOR

SOLD 3 STUBBORN PROPERTIESAVERAGE OF 5% ABOVE RESERVE

AGGREGATE OF 129 BIDS

“As a Probate Law Firm we have a legal & moral obligation to attain the best price we can when selling property on behalf of an estate.

We had a private offer of £85,000 for a property in North Shields.

Although the offer seemed fair with regards to previous estate agent valuations, we’d had success with Hammer Price Homes on another property, so the client decided to list the property on their online property auction website.

We agreed to set the reserve at £85,000 knowing that this price was achievable.

When the 28 day auction closed it had attracted 9 bidders, 40 bids and more importantly a winning bid of £109,000, some 28% higher than the best offer we had prior to the auction.

I would have absolutely no hesitation in recommending Hammer Price Homes from both an effectiveness and professional point of view.

More importantly, the client was extremely pleased with the service provided.”

Hollie Coates, Solicitor

Coates Solicitors Limited (Sheffield)

“As a private client practitioner, I regularly advise executor/administrator clients in relation to probate property sales, where the need to achieve the highest possible price is of paramount importance. Hammer Price Homes’ transparent and well-worked online auction process is the perfect solution. It ensures that properties are sold for the highest possible price every time (and quickly), and it also enables executors/administrators to demonstrate to beneficiaries that all reasonable steps have been taken to achieve the same.”

Associate

Top 50 UK Law Firm

CASE STUDY 3SOLICITOR

SOLD £109,000BEST PRIVATE OFFER £85,000

N0 OF BIDS 40

CASE STUDY 4 ASSOCIATE – LAW FIRM

SOLD £230,000ESTATE AGENTS VALUATION

AVERAGED £195,000N0 OF BIDS 68

I recently bought my first property online. The Hammer Price Homes process is simple & fair and the customer service was excellent!

I sat and watched the last hour of the auction on my mobile phone in a departure lounge. Beat my reserve & no agency fees, happy days!

“ “’’ ’’

I find the Hammer Price method of selling property to be the best available. It really is free you just need to do some of the leg work but the site makes it dead easy.

“

’’

“ I always thought an auction process was just for cash buyers but Hammer Price allow enough time to raise finance so that means I can bid on a property that I’m keen to buy.’’

Liz Woodhead - Private buyer, Leeds Ian - Private seller, Manchester

Chris Gower - Private seller, LondonGeorge - Private buyer, London

Hammer Price Homes Limited.Registered office: 23 New Mount Street, Manchester, M4 4DE.Registered in England & Wales. Reg No 08819923.

www.hammerpricehomes.co.ukt. 0203 8141 888e. info@hammerpricehomes.co.uk