The Online Giving Platform DatabaseDavid Koken Coro Fellow in Public Affairs

TABLE OF CONTENTS (click a link to go to the tab) Notes on Using the Database (Read this first) FULL PLATFORM ASSESSMENT - COMPARATIVE ANALYSIS DATABASE

This worksheet combines information from all of the others into one sortable database. Compare t complete picture of individual platforms or overall trends

Platform Use Assessment Tool: The most comprehensive database for comparing platforms based on overall popularity an visitors, website use rankings from multiple analytics websites, figures for total numbers o Global vs. US Usage Tool:

The best tool for directly comparing Global vs. US-based usage of platforms (similar figur platforms in database)

Platform Functionality Tool: The best tool for evaluating and comparing platforms by type, services provided, and issue Overall Graphs and Tables A collection of various graphs and tables that provide mostly aggregate data Methodology

baseThis file was compiled by David Koken, a Coro Fellow in Public Affairs, as a project for the Hewlett Foundations Philanthropy Program in October and November of 2009. This work was discussed and overseen by the Hewlett Foundation; however, the final product does not necessarily reflect the opinions of the Foundation or its staff.

YSIS DATABASE

ne sortable database. Compare total use of platforms with functionality in order to get the most

based on overall popularity and usage (includes figures for - total number of unique tes, figures for total numbers of sites linking in, etc. )

sage of platforms (similar figures as above, but includes aggregate figures for all

pe, services provided, and issue focus

y aggregate data

Click the +/- above to show/hide graphsReport References

FULL PLATFORM ASSESSMENT - COMPARATIVE ANALYSIS DATABASE This database combines information from all of the other worksheets into one sortable database. Move your cursor over a category for a description of its meaning. Click the arrows to reveal sorting/filtering options. Colors indicate percentile rank - green = high, red = low DEMAND FOR PLATFORM - TOP PERCENTILE, MIDDLE PERCENTILE, LOWEST PERCENTILE - BLANK = Not available

PLATFORM ASSESSMENT - COMPARATIVE ANALYSIS DATABASE This database combines information from all of the other worksheets into one sortable database. Move your cursor over a category for a description of its meaning. Click the arrows to reveal sorting/filtering options.

Website

Compete.com Compete.com Sample Annual # of Size unique visitors (US web users only)low

US DEMAND Compete.com Compete.com Alexa.com % annual US Traffic US Traffic growth in # Rank Rank of unique Average Average 9/09 visitors Sept. '08 - 11/09 -Sept. '09 36.64% 82.26% 1232.29% 16.29% 100.13% 22.11% 224.57% -18.53% -72.26% 50.11% 30.46% -13.90% 102.92% 246.75% -59.87% -22.92% 589.10% 48.01% 10.10% -63.76% 7,301 44,497 13,003 10,444 804,237 10,678 12,730 35,397 253,329 108,237 45,160 98,381 470,772 96,914 493,933 2,077,193 108,509 619,863 102,546 801,043 1,092 3,189 58,594 5,053 8,515 256,322 10,205 11,358 12,750 42,214 655,572 68,074 136,216 50,290 54,375 198,359 62,758 50,586 1,396,230 57,994 106,856 107,225 402,783

GLOBAL DEMAND Alexa.com Alexa.com Global ESTIMATE - % of users Traffic Rank # of unique from the - Average visitors United 9/09 - 11/09 (global) States 2,653 6,368 14,001 19,266 39,008 41,662 44,880 49,807 55,074 81,542 101,744 117,941 119,020 138,191 144,307 151,426 157,411 159,213 210,826 215,000 243,614 268,063 286,710 296,529 298,713 321,207 335,383 351,945 361,587 490,392 491,562 760,058 956,171 1,153,696 1,155,176 1,243,315 1,694,186 2,050,613 2,059,932 2,096,772 2,216,300 2,499,910 2,863,948 2,929,632 3,416,764 3,476,082 3,843,472 4,102,111 5,682,102 6,147,284 7,500,217 7,846,391 8,289,802 13,666,735 7,312,614 6,733,494 8,704,561 5,285,179 2,796,488 680,256 3,098,025 2,382,022 2,452,628 2,079,010 909,091 1,974,913 864,305 1,058,230 494,704 450,643 639,711 80,527 179,286 552,687 194,819 418,859 150,293 200,000