the oncologist 2014 media kit
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TRANSCRIPT
2014 The Future is Now
360°Engagement in Oncology
Tablet Expansion
3 in 4 physicians are using tablets
"Taking the Pulse" is an annual report that examines the adoption of technology by physicians.
With the Apple iPad the most popular mobile device, doctors have almost doubled their use of tablets in the last 18 months, according to a new report by Manhattan Research.
In its annual "Taking the Pulse" study in 2013, Manhattan Research found that tablet use by doctors reached 72%, compared with 30% of physician tablet adoption in 2011.
Half of the doctors who own tablets are using them at the point of care, according Manhattan Research.
*2013 Manhattan Research
Digital Addiction
More screens = More Access
Physicians with three screens (tablets, smartphones and desktops/laptops) spend more time online on each device and go online more often during the workday than physicians with one or two screens.
*2013 Manhattan Research
3 Hours of Daily Exposure
• 17 minutes on their Smart Phones (15x/day)
• 30 minutes on their Tablets (9x/day)
• 2 Hours on their PC
HCP spend per day for work*:
*2013 Manhattan Research
Hem Onc Majority
December-10 June-11 December-11 June-12 December-12 June-13 4,000
4,500
5,000
5,500
6,000
6,500
7,000
5,326 5,432
5,697
5,912
6,226
6,454
4,361 4,326 4,281 4,233 4,227 4,215
Hem OncMed Onc
Projected Oncology Market Audience by Specialty 2010 - 2013
(Kantar Media: Table 301-Age; Dec 2012-June 2013)
Significantly Younger
December-10June-11
December-11June-12
December-12June-13
63% 65%64%
65%
59% 61%
17%18%
14% 16%17%
16%
Hem Onc Med Onc
Oncology Market Audience by Specialty
< 45 Years of Age
(Kantar Media: Table 301-Age; Dec 2012-June 2013)
The Future is Now
(Kantar Media: Table(s) 232-234; June 2013)
-5.0%
-4.0%
-3.0%
-2.0%
-1.0%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
3.6%
-4.4%
-2.0%
OncHem OncCombined
Top 5 Oncology Publications% Change in Total Readers by
Specialty
Multi-channel Reach
The Oncologist provides the interactive solutions that will deliver unparalleled reach to the critical audiences that need to hear your message..
2014 RatesPrint Rates Pg B&W Half B&W Qtr B&W1x $ 2,725 $ 1,800 $ 1,100 6x $ 2,675 $ 1,750 $ 1,075 12x $ 2,625 $ 1,700 $ 1,050 24x $ 2,575 $ 1,650 $ 1,025 36x $ 2,525 $ 1,600 $ 1,000 48x $ 2,475 $ 1,550 $ 975 60x $ 2,425 $ 1,500 $ 950 72x $ 2,375 $ 1,450 $ 925 84x $ 2,325 $ 1,400 $ 900 96x $ 2,275 $ 1,350 $ 875 108x $ 2,225 $ 1,300 $ 850
Std Clr $ 725 Mtd Clr $ 775 3/ or 4/C $ 2,100 108x $ 2,100
Continuity ProgramAdvertise in 5 consecutive print issues and receive a complimentary
print insertion of equal or lesser value in the 6th issue.
Efficient Clinical Print Reach
Publication
Print Avg. Issue
Exposures*
48x Page 4C CPM
JCO 4,552 $6,135 $1,348NEJM 3,559 $5,820 $1,635The Oncologist‡ 2,241 $4,575 $2,041JNCCN 2,273 $5,190 $2,283Oncology 2,415 $5,959 $2,467
JCO NEJM The Oncologist JNCCN Oncology$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$1,348$1,635
$2,041$2,283
$2,467
CPM Exposures Print
*Kantar Media: Table 132 – Oncology and Hematology/Oncology Office & Hospital; June 2013.
‡The Oncologist costs calculated using 2014 Print rate card.
2014 Clinical Trial OptionsClinical Trial Combo (Print + iPad Conversion)All clinical trial insertions are calculated using print rate card at max frequency B&W rate plus color charge if applicable. - 1 page 4C ad is $4,325 In addition to print insertion all clinical trial ads receive bonus inclusion on iPad app in the Current Clinical Trials section.Client supplies:• High res PDF creative• Click-thorough URLs for up to 3 links from ad
Enhanced Clinical Trial Combo (iPad + Print)All enhanced clinical trial insertions will be calculated as above with an additional $2,500 iPad production charge.- 1 page 4C ad is $6,825Enhanced ad also runs in Current Clinical Trials section of iPad app.Client supplies:• High res PDF creative• Animated trial schematic• KOL Audio (w/headshot) or video summary• Click-thorough URLs for up to 3 links from ad
2014 Cover Tips & OutsertsCover tipsCover Tips with The Oncologist will be billed at $12,000 net per insertion
• Based on printed/supplied materials• Cover Tips size is 5” x 7.5” • Quantity Required is 18,500
OutsertsOutserts with The Oncologist will be billed at $12,000 net per insertion
• Based on printed/supplied materials• Outsert weight is 3.3 oz• Quantity Required is 18,500
2014 US Print Circulation
Circulation BPA Audited
The Oncologist 2014—Circulation ProfileSpecialty TotalMedical Oncology 5,313Hematology Oncology 7,815Hematology 1,847Internal Medicine (IMs, sec. in Onc/Hem/HO) 1,027Radiation Oncology 1,174Gynecologic Oncology 131Surgical Oncology 175Pediatric Hematology/Oncology 208Oncology Nursing 377Pharmacology 153Urology 66Total Circulation 18,286
• The Oncologist reaches 96% of the global oncology ecosystem through multiple channels
• 4 million Web visits per year
• Global HCP email database: 186,100 (67K US; 118K ROW)
5,000 print subscribers
22,450 iPad app users
EUROPE18,286
print subscribers37,460
iPad app users
US5,500
print subscribers27,700
iPad app users
CHINA
9,500 mobile subscribers
OTHER MARKETS
Geotargeting Options
The Oncologist HD App
Reach:● 87610 registered global users ● 37,460 registered users in US ● 13,252 avg. monthly unique users in US
Performance:● 71% of users engage an average of 22
seconds per Ad during launch● Average 7,422 engagements per month
Accolades:● 2012 MM&M Finalist for BEST MOBILE APP
FOR HEALTHCARE PROFESSIONALS ● 17 Oncology market advertisers active on
app in 2013 to date
®
The Oncologist HD iPad App—Registration Profile
Specialty Total
Medical Oncology 15,384
Hematology Oncology 12,285
Hematology 3,192
Radiation Oncology 1,282
Surgical Oncology 1,290
Gynecologic Oncology 1,388
Other 2,639
Total 37,460
The Oncologist HD AppRegistered Users (US only)
The Oncologist HD App
The Oncologist HD App
The Oncologist HD AppDisplay Banners
Reach:● Total users in US: 37,460● Average Monthly Users: 13,252
Performance:● Impressions: 30,000 (US)● Average CTR: 0.46%
Creative:● 300x250
The Oncologist Onlinewww.TheOncologist.com
Reach:● 97,988 unique users● 49,800 registered users
Performance:● Average Time on Site: 1min 30 secs● Monthly Page Views: 290,000● Monthly Inventory - Global: 700,000● Monthly Inventory – USA: 400,000● Average CTR: 0.08%
Creative Positions:● Leaderboard-Top● Medium Box-Right Column● Large Skyscraper-Right Column
Cost:● Run-of-Site CPM: $75
The Oncologist Mobile
Performance:● Avg. Monthly Impressions: 30,000● Average CTR: 0.51%
Creative:● 728x90 ● 160x600● 300x250● 320 x 50
Cost:● US Only: $2,500 net month
Mobile Optimized Website
Universal App (iOS, Android, Kindle)
The Oncologist eNewsletter
Overview:● Single sponsored● 2 drops per month● 67,202 circ (US only)● 14.6% average open rate● 0.38% average ad CTR
Positions/Creative:● Leaderboard-728x90 top
Cost:● $3,500 net per drop
11
22
11
22
Overview:● Single topical focus (ex. Immuno-Oncology)● Quarterly deployment● Single sponsored● 118,900 circ (US & xUS Combined)● 15.5 % Average Open Rate● 0.34% Average CTR
Creative Position:● Leaderboard-728x90 top● 50 words maximum● GIF, JPG and PNG files only (Static)
Cost:● $22,000 net per year
Contextual eMailSingle Topical Focus | Single Sponsored
22
11
11
22
eNewsletter – 2014 Circulation Demographics
Specialty Total
Medical Oncology 5,526
Hematology Oncology 8,289
Hematology 5,998
Radiation Oncology 2,544
Gynecological Oncology 1,014
Surgical Oncology 2,783
Pediatric Hematology/Oncology 1,478
Urology 6,600
Oncology Nursing 24,200
Internal Medicine 8,770
Total Reach (US Only) 67,202
The Oncologist eNewsletter
Note: 118,900 Global (xUS) reach also available upon request
Contact InformationSalesTim WolfingerVP, Integrated MediaPharmaceutical Media, Inc.30 E 33rd St, 4th floorNew York, NY 10016Tel: (212) 904-0379Fax: (212) [email protected]
For contracts, insertion orders, and delivery of advertising material:Kathy ClarkPharmaceutical Media, Inc.30 E 33rd St, 4th floorNew York, NY 10016Tel: (212) 904-0365Fax: (212) [email protected]
Please deliver inserts/outserts to:Lisa DavisAccount Manager - SheridanDartmouth Printing Company69 Lyme RoadHanover, NH 03755603-653-7215 [email protected]
PublisherAlphaMed Press318 Blackwell Street, Suite 260Durham, NC 27701Tel: (919) 680-0011Fax: (919) 680-4411
Marty Murphy, 3rdAlphaMed Press VP, Publishing Technology & Business DevelopmentTel: (919) 200-3727Fax: (919) 287 [email protected]
Joe SchuldnerVP, Integrated MediaPharmaceutical Media, Inc.30 E 33rd St, 4th floorNew York, NY 10016Tel: (212) 904-03XXFax: (212) [email protected]