the omnichannel opportunity
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The Omnichannel OpportunityJessica Smith | BI Intelligence
BI Intelligence
Omnichannel uptake has been lackluster
26%
29%
34%
11%
Brand Omnichannel Strategy Uptake2015
No plans to implement an omnichannel strategy Plan to launch in 6-12 months Early implementation Full implementation
Source: Rakuten
BI Intelligence
Mobile integration is lagging
53%47%
33%
49% 46%36% 38% 39% 38% 39%
8%13% 16%
10% 10%
Web Email Brick-and-mortar Social Media E-Commerce
Share Of Brands That Have Integrated Mobile With Other Consumer-Focused Channels
Completely integrated Partially integrated Not integrated
Less than half
Source: Sitecore
BI Intelligence
3 greatest barriers to omnichannel
64% 61%
52%
Lack of resources & investment Lack of analytical & technical resources to make sense of data
Difficulty in integrating data
Share Of Companies That Identify With Each Challenge In Implmenting Omnichannel Strategy