The Official Newsletter of the Ottawa Chamber of Commerce

FALL 2015

C NNECT!

Welcome to Our New Chair, Vice-Chair and Board Members

2015 CEO of the Year: Bernie Ashe

2015 Lifetime Achievement Award: Shirley Westeinde

Encouraging Ottawa Companies to Think Globally

Digital Marketing Can Change Behaviour

Member Recognitions

Introducing 38 New Members

Upcoming Ottawa Chamber of Commerce Events (Click here to Connect!)

© ALL RIGHTS RESERVED. OTTAWA CHAMBER OF COMMERCE.

2C NNECT! FALL 2015

Welcome to Our New Chair, Vice-Chair and Board Members

BEST OTTAWA BUSINESS AWARDS GALAJoin VIPs, celebrities, community leaders and 500+ guests to celebrate the success of the local business community. November 18, 2015 at the Shaw Centre.Connect! here to register

2015 Lifetime Achievement Award:

Shirley WesteindeWesteinde Group Chair Shirley Westeinde will behonoured with the Lifetime Achievement Award at the2015 Best Ottawa Business Awards (The BOBs).

Ms. Westeinde will be recognized not only for her remarkable businessachievements, but also for the social impact she has created. She will joinsome of the most illustrious past recipients who have made significantcontributions to help shape Ottawa’s business landscape. Connect! here to learn more about Ms. Westeinde and her achievements

The Lifetime Achievement Award and the CEO of the Year award will bepresented during the Best Ottawa Business Awards (The BOBs) Gala onNovember 18, 2015 at the Shaw Centre. The BOBs are presented inpartnership with the Ottawa Business Journal.

Connect! here to register for The BOBs Gala

Connect! here to learn more

Moodie Cheikh CEO and Co-Founder,Searidge Technologies

Ruby Williams Senior Manager, Deloitte

Marie Boivin Vice ChairManaging Director, CEO,Accu-Rate Corporation

Michael Crockatt ChairSenior Vice President, Air Service & BusinessDevelopment, InterVISTAS Consulting

The Ottawa Chamber of Commerce, inpartnership with the Canada Arab BusinessCouncil, recently hosted the inaugural OTTInternational Focus: Middle East Forum.

Chamber members and guests had theopportunity to explore new prospects in the Middle East and network withfellow business leaders, including ambassadors from the region.

Moodie Cheikh, CEO, Searidge Technologies and David Ross, CEO, Ross Videoshowcased their experiences in doing business internationally from their home base here in Ottawa.

This event was made possible thanks to generous sponsorships by Ottawa Chamber of Commerce members Western Union Business Solutionsand Searidge Technologies.

2015 CEO of the Year:

Bernie AsheBernie Ashe, CEO of Ottawa Sports and EntertainmentGroup (OSEG), is the recipient of the 2015 CEO of theYear Award, an honour bestowed upon an outstandingcorporate leader in our community.

OSEG has built a new stadium with cutting-edge amenities, constructed aprime piece of Ottawa real estate, and regularly attracts tens of thousandsfootball, soccer, hockey, and entertainment fans.

Connect! here to learn more about Mr. Ashe and his achievements

Encouraging Ottawa Companies to Think Globally

Mark Hoddenbagh Executive Director, Partnerships and Applied Research, Algonquin College

© ALL RIGHTS RESERVED. OTTAWA CHAMBER OF COMMERCE.

Digital Marketing Can Change Behaviour

C NNECT! 3FALL 2015

For all the effort that business leaders put into their digital marketing, the vastmajority overlook the most important goal: to change behaviour.

In all forms of marketing, we reach out to people to determine ifthey’re interested in our product or service—but are they a prospector aren’t they? If they are a prospect, then our goal is show them thatwe can help them. Once they believe us, we can complete themechanics required to close the sale.

The word “believe” is critical. Basically, beliefs are made up of bits ofevidence that people pick up over time. Together, these bits combineto shape a person’s perceptions. Beliefs are seldom accurate andsometimes difficult to change, but it can be done.

HERE’S HOW. When people are seeking information about a new person, product ororganization, their reflex is to search online.

Digital marketing gives you the opportunity to share the most reliable,powerful and relevant information so that prospects have what they need—either to develop their first belief about your product or service, or to changean existing belief.

Imagine that you have a reputation for being the highest-cost provider in yourmarket. Whether or not this is true is immaterial. The content that you share onlinecan help to reshape that belief. For example, you can provide lower cost options thatthe public may not be aware of, or you can better demonstrate the cost savings thatresult from your solution so that prospects can understand the true value of yourproduct.

Success requires that you carefully place the right digital content in the rightlocations. Possibilities include everything from your website and your social mediafeeds to articles, white papers, product demonstrations, testimonials, reviews andso on.

To focus the power of your digital marketing, clearly define what your prospectsneed to genuinely believe about your products and services, and then give them theevidence they need to shape that perception. A sustained, focused approach willtransform how your prospects see you.

In our upcoming one-day Digital Strategy Accelerator, you can learn how to apply these principles and other fundamentals of marketing in a sustained anddeliberate way.

Trefor Munn-Venn

Trefor is President & CEO of RhapsodyStrategies. He is also a Webby AwardWinner, sought-after digital marketingstrategist and public speaker.

Introducing new members

© ALL RIGHTS RESERVED. OTTAWA CHAMBER OF COMMERCE.

4C NNECT! FALL 2015

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The Ottawa Chamber of Commerce 328 Somerset Street West, Ottawa, ON, K2P 0J9t: 613-236-3631 f: 613-236-7498e: info@ottawachamber.ca w: www.ottawachamber.ca

CONGRATULATIONS TO OUR MEMBERS

NOT YET A MEMBER? The Ottawa Chamber of Commerce will connect you to opportunities that grow your business, raise your profile, introduce youto new contacts, contribute to your professional development, save you money, and advocate for the best interests of Ottawa’sbusiness community. To learn more about the benefits of a membership, we invite you to Connect! with Alexandra Walsh byphone at 613-236-3631, ext. 127, or by e-mail at Alexandra.Walsh@ottawachamber.ca.

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38

Amsted Design-Build Recognized as Renovator of the Year Both Locally and Provincially

Now celebrating 25 years in business, Amsted Design-Build proudlytook home the Ontario design and construction industry’s top prize forinnovation and excellence in residential construction at the OntarioHome Builders’ Association (OHBA) Awards of Distinction hosted inHuntsville on September 28th. Amsted is a six-time winner of theGreater Ottawa Home Builders’ Association Renovator of the Year(including this year), but this is the first time the full-service, design-build company has been recognized province-wide.

In Ottawa, Amsted accepted the award for Outdoor Living Spaces for aspectacular second-storey cottage and open patio in the Glebe.Provincially, Amsted accepted the award for Most Outstanding HomeRenovationwith a retail value of $250,001 – $500,000 for a beautifulwhole-home transformation on Island Park Drive.

Through these industry awards, Amsted was also credited for itsoutstanding business acumen, professionalism, integrity, commitmentto customer satisfaction, and continued dedication to the community.

Celebrating Small Biz Week: Paul Meek at the Canadian Chamber of Commerce AGM

Ottawa Chamber of Commerce memberPaul Meek, co-owner of Kichesippi Beer Co.,kicked off Small Business Week at therecently concluded Canadian Chamber ofCommerce AGM held in Ottawa.

Paul shared his success story, highlightedsome of the challenges facing smallbusinesses today and described whatChambers of Commerce can do to helpsmall businesses.