the oem reality, check and how to deal

OEM Reality Check

Christian Jorn – President

Modern User Engagement Data Collection


Worldwide Browser Usage, May to July, 2016



Page Speed Insights https://developers.google.com/speed/pagespeed/insights/


Engagement Changes Overnight

Arbitrage


Simultaneously buying and selling in different markets to take advantage of a difference in price for the same asset.

Arbitrage


Simultaneously buying and selling in different markets to take advantage of a difference in price for the same asset.

Rep Commission + Broker + OEM = 90% of Retail

What Happens When You Complain?


Spotting Click Bots in Analytics


Too Much Direct Traffic



Bad Metrics and Nearly All Traffic to Home Page



Fraudulent Traffic coming from unrelated metros.



Unusual Browser Distribution and Screen Resolutions



Red and Blue Boxes are Hosting Companies



Direct Traffic Spikes After Complaint

Concerned?


More Extreme Margin OEM Darlings


Bot-tenders •  Wholesale Value/Cost is 12-25 cents per click



Bot-tenders •  Wholesale Value/Cost is 12-25 cents per click •  Dealer Retail is $3.95 per click



Bot-tenders •  Wholesale Value/Cost is 12-25 cents per click •  Dealer Retail is $3.95 per click •  Any affiliate takes a 40% commission



Bot-tenders •  Wholesale Value/Cost is 12-25 cents per click •  Dealer Retail is $3.95 per click •  Any affiliate takes a 40% commission •  OEMs take More



Content Farms



Email Spam •  Guaranteed Sales or Cost Per Sale



Email Spam •  Guaranteed Sales or Cost Per Sale •  Targeting Only In-Market Buyers in Your Area



Email Spam •  Guaranteed Sales or Cost Per Sale •  Targeting Only In-Market Buyers in Your Area •  Scrubbed List Against Your Provided Data



Email Spam •  Guaranteed Sales or Cost Per Sale •  Targeting Only In-Market Buyers in Your Area •  Scrubbed List Against Your Provided Data •  Convincing and Elaborate Reporting Scam

Questions


Answers


Own Your AdWords

Price Extensions


•  Only on Mobile •  Only for #1 Position •  Dramatic Increase in Calls


Thank you.

Christian Jorn, President [email protected] (904) 770-4395, https://remora.co

the oem reality, check and how to deal

Automotive