source: digitalFRANCE

THE NxT MEDIA Communicators Conference

JOURNEY How I Got Here

DIGITAL NATIVE Early Adopter

TECHNOLOGY EVANGELIST The Digital Universe Powered By ManyOne

THE POWER OF STORY

We All Yearn for a Good Tale

source: Torbein

WIRED FOR STORY

Our Brain is Hardwired to Respond to Story

source: illuminaut

STORY From the Start

source: Adibu456

STORY IS ANCIENT

Story Grew from Oral Tradition

source: twm1340 & Infrogmation

PRINTED MEDIA

The Rise of Mass Communication

source: cibergaita

EVOLUTION OF MEDIA

Media is Ever Changing and That Evolution only Seem to be

Accelerating

source: stuckincustoms

TRANSMEDIA STORYTELLING

Stories that Leverage the Power of the Platforms they are Told on

Theorem New Media x Traditional Media = NxT Media

source: Mammaoca2008

MEDIA MATH

A Simple Equation with Complex Variables

source: Unloveable

OH NO WATCH OUT TV IT’S THE WEB

TV is Just Fine

source: Fatanera

CHANGING LANDSCAPE

Rich Soil and A Fertile Future

source: Stuckincustoms

source : Ebayink

CHANGING AUDIENCE

A Change in our Consumption Patterns

N.I.M.B.L.E. Navigating Interactive Media Beyond Linear Experiences

VIDEO CONSUMPTION

Moving Beyond the Traditional Linear Viewing Experience

source: lilymonster

MULTI-PLATFORM CONSUMER

Majority of U.S. Mobile Subscribers own Smartphones.

MOBILE BOOMERS

51 Percent of Mobile Owners Over the Age of 55 now Own Smartphones

source: quinnanya

MULTIPLE SCREENS

The Glow We Gather Around

EMOTIONAL RESPONSE

The Screen Draws us Together at Times of Tragedy

s o u rce : c ay u s a

PARTY SCREENS

Share the Experience with our Community.

s o u rce : o r p h a n j o n e s

CONSTANT MEDIA

A Heightened State of Media Engagement

source: Stuck in Customs

CONTENT SHIFT

A Change in Production and Distribution

THINK Like a Media Company

STORY STRUCTURES

The Basic Structure of Story

STORY

Climax

Beginning Middle End

Core

/ Sub-P

lot

Conflict

Cultura

l C

onte

xt

Primary / Secondary Characters

Resolution

Risin

g Act

ion

Falling Action

CORE NARRATIVE

What is the at the Core of the Stories We Tell

source: chrisnitzphotography

EVALUATE CURRENT LANDSCAPE

What is the at the Core of the Stories We Tell

MAPPING YOUSTORY

Leveraging what was Learned from our Evaluation to Construct a Solid Plan

STORY BIBLE

How to Develop Canon and Enrich the Audience Experience while Maintaining

Narrative Continuity

DEPTH TO STORY

Richer Narrative and Character Development

source: Stuckincustoms

TRANSMEDIA It Works!

TRANSMEDIA SUCESS

Coke Daily Drinkers +7.3% and Purchase Intent +5.3%

RESEARCH

THE CUSTOMER IS ASKING

Coke Daily Drinkers +7.3% and Purchase Intent +5.3%

FUTURE Where Do We Go from Here

TELLING A STORY

Richer Narrative and Character Development

CONSTANT MEDIA

A Heightened State of Media Engagement

source: stuckincustoms

THANK YOU