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DMThe Nikkei MEDIA DATAJapan’s Premier Business Daily
Nikkei Inc.1-3-7 Otemachi, Chiyoda-ku, Tokyo 100-8066, Japan
Tel: +81-3-6256-7526 Fax: +81-3-6256-7908
URL: http://adweb.nikkei.co.jp/english/index.html
IndexAbout the NikkeiIntroducing the NikkeiThe Six Key Characteristics of the Nikkei
CirculationThe World’s Largest Business Daily
Global PresenceGlobal Operation Network
Company Fact SheetCompany Profile
ReadershipStable Readership
Reaching Business LeadersInfluence on Japan’s Decision-makers
Reader AttributesA Broad Audience
Major Contents of the NikkeiBest Format for Effectively Communicating Information
AppendixThe Japanese MarketUnique Positioning of Newspapers in Japan
Advertising Representatives
Advertising Sales Offices
Information Sources
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The NikkeiMedia Data 2012
About the Nikkei
Introducing the Nikkei
The Nikkei stands alone as Japan’s leading business daily newspaper and provides a wealth of economic information nationwide, supplying the latest news coverage via its morning and afternoon editions. The Nikkei’s independent, global news-gathering network generates a wealth of in-depth reports and quality information on the economy, politics, markets and finance, industries and companies, and science and technology.
As the definitive source for authoritative information, the Nikkei is the most influential newspaper among principal decision-makers around the nation, including the vast majority of top executives as well as middle managers of leading Japanese enterprises, financial specialists and policymakers.
The Nikkei’s influence extends beyond businesspeople to a broad spectrum of the Japanese public through its unique coverage of sports, life and culture. Readers are highly educated, well-informed individuals from a wide range of professional backgrounds. Influential and innovative, they are also top-level consumers with high disposable incomes and abundant savings.
3
About the Nikkei
The Six Key Characteristics of the NikkeiSince 1876, the Nikkei has provided accurate and timely news coverage of important developments in every aspect of society, with a central focus on domestic and international economic news.
Unique in JapanThe Nikkei is Japan’s only national daily
business newspaper, and covers the
latest economic, business and general
news nationwide twice a day through its
morning and afternoon editions.
World’s Largest CirculationThe Nikkei boasts the world’s largest
circulation for a daily economic and
business newspaper, with over 3 million
copies.
Quality JournalismThe Nikkei offers its readers pertinent,
quality reporting of developments in Japan
and the world based on fair and perceptive
analysis. By maintaining our accurate and
objective viewpoint, the Nikkei has earned
a fine reputation as a trusted news source.
Vigorous Consumer ReadershipThe Nikkei has the largest readership
comprised of top and middle managers,
and our readers are also strong and active
as consumers.
Rich in TraditionThe Nikkei has enjoyed a strong reputation
both at home and abroad for its impartial
and accurate news coverage ever since its
founding in 1876.
Global Network and Wide CoverageThe Nikkei operates its own global news-
gathering network to provide readers with
detailed coverage of a broad range of areas
including economics, business, politics, markets
and finance, industries and companies, science
and technology, and sports and culture.
4
Circulation
The World’s Largest Business DailyOne of the Nikkei’s most striking characteristics is its circulation. With a circulation surpassing 3 million for its morning edition, the Nikkei has the world’s largest circulation as a business and economic daily. This is made possible by Japan’s efficient newspaper delivery system, distributing our newspaper certainly to readers every day.
Morning edition:
Afternoon edition:
3,015,4851,605,443
The Nikkei
Source: ABC (Japan), Jul.–Dec. 2010
Financial Times
The Wall Street Journal
The Nikkei 3,015,4851,859,758
401,072Source: ABC (Japan),
Jul.–Dec. 2010
Source: ABC (U.K.), Nov. 2009 (worldwide circulation)
Source: ABC (U.S.), Mar. 2009 (global circulation)
5
Global Presence
Global Operation NetworkNikkei commands an overseas network of extraordinary breadth and quality, including 35 overseas bases located in the United States, Europe and Asia with approximately 160 reporters and local staff. The international edition of the Nikkei is printed in seven locations: New York, Los Angeles, Brussels, Hong Kong, Singapore, Bangkok and Sydney.
■Tehran
Overseas editorial and printing bases
■Silicon Valley■Seoul■
■Shanghai■■
■Taipei
■ManilaHanoi■
■Bangkok
■Jakarta
■Sydney
■New Delhi■
■Moscow
■Kuala Lumpur■●▲Singapore
■●▲Los Angeles
■Chicago
■Washington, D.C.
São Paulo■
New York■●▲
Hong Kong■ ●▲
Beijing■
Guangzhou
Mumbai■
■■●■
■▲■■■
■●
Cairo■
■Warsaw■Berlin
■Vienna
▲■■Paris
■
■●Frankfurt
Geneva
London■●
■Dubai
■Editorial headquarters
■China headquarters
■News bureaus
●Overseas subsidiaries (main offices)
●Overseas subsidiaries (branches)
▲Printing plants
Chongqing
▲
▲
Dalian
Brussels
6
Company Fact Sheet
Company ProfileNikkei Inc. acts as an operating holding company with newspaper businesses as a core. Group operations range from books, magazines to digital media, database services, broadcasting and other activities such as economic and cultural events.
Company NameNikkei Inc.
CEOTsuneo Kita
Capital2,500 mil. Yen
EstablishedDecember 2, 1876
Domestic news bureaus54 locations
Overseas news bureaus35 locations
Main newspaper
The Nikkei
Data base and financial news services
Nikkei Telecom 21NEEDS serivicesQuick corp.
Specialized newspapers
The Nikkei Business Daily The Nikkei MJ The Nikkei VeritasThe Nikkei Weekly (English version)
Index business
Nikkei Stock Average
Online services
Nikkei Online EditionNikkei.com (English version)
Cultural and business events
Symposiums, seminars, art exhibitions, concerts, etc.
Main business segments
Group companies
Sales
Nikkei PR Advertising Co., Ltd.
Nikkei Osaka PR Advertising Co., Ltd.
Nikkei Media Promotions, Inc.
Nikkei Osaka Newspaper Wholesale, Inc.
Overseas Courier Service Co., Ltd.
Advertising
NIKKEISHA, INC.
Nikkei Advertising Co., Ltd.
Nikkei Human Resources, Inc.
Printing & Production
Nikkei Tokyo Newspaper Printing Center, Inc.
Nikkei Newspaper Printing Inc.
Nikkei Osaka Newspaper Printing Center, Inc.
Nikkei Nagoya Newspaper Printing Center, Inc.
Nikkei Seibu Newspaper Printing Center, Inc.
Nikkei Ibaraki Newspaper Printing Center, Inc.
Nikkei Henshu Seisaku Center, Inc.
Culture & Events
Nikkei Culture, Inc.
Editorial
Nikkei QUICK News, Inc.
Nikkei Publishing Inc.
Nikkei Business Publications, Inc.
Nikkei Science, Inc.
Japan Center for Economic Research
Nikkei Advertising Research Institute
Nikkei Digital Media Inc.
Nikkei Media Marketing, Inc.
Nikkei Research Inc.
QUICK Corp.
QUICK Electronics Services Corp.
TV Tokyo Corporation
Television Osaka, Inc.
Aichi Television Broadcasting Co., Ltd.
Television Hokkaido Broadcasting Co., Ltd.
TVQ Kyushu Broadcasting Co., Ltd.
BS Japan Corporation
Nikkei CNBC Japan, Inc.
Nikkei Radio Broadcasting Corporation
Nikkei Visual Images, Inc.
TV Setouchi Broadcasting Co., Ltd.
Nikkei Advanced System, Inc.
Rating and Investment Information, Inc.
General Affairs
Nikkei Building Service, Inc.
Nikkei Staff, Inc.
Nikkei Osaka General Service, Inc.
International
Nikkei America, Inc.
Nikkei Europe Ltd.
Nikkei Asia Pte Ltd.
Nikkei China (Hong Kong) Ltd.
Board of Directors
Group Executive Committee
Publishing Division
Research
Digital Media Division Broadcasting DivisionNewspaper Division
Corporate Division
7
Readership
Stable Readership Most people in Japan who read the newspaper subscribe through a daily home delivery system, which has allowed Japanese newspapers in general to have stable circulation. Although online news access over print versions of newspapers has become more globally widespread, Nikkei’s circulation is increasing and it maintains a loyal readership.
Subscription RateJapan’s efficient newspaper delivery system to homes and offices using local distributors is a
major factor behind the Nikkei’s high subscription rate.
The Only Growing Newspaper in JapanThe Nikkei’s circulation has grown over the past 15 years, despite the boom in Internet usage
over that period.
95.0% 98.8%
Asahi Shimbun
Mainichi Shimbun
Yomiuri Shimbun
The NIKKEI
-300,000 -200,000 -100,000 0 100,000 200,000
+163,265+163,265-33,530
-288,569
-296,597
Morning edition
The change in circulation between 1995 and 2010
Afternoon edition
Source: ABC (Japan), Jul.–Dec. 2009
Source: ABC (Japan), Jul.–Dec. 2009Circulation: Yomiuri 10,018,701 Asahi 8,018,572 Mainichi 3,737,630 Nikkei 3,050,277
8
Readership
Read at Home and in OfficesNearly, three out of four copies of the Nikkei are home subscriptions. Meanwhile, over 25
percent of the total circulation is read at offices, giving the Nikkei the highest penetration
rate among all newspapers in terms of corporate subscriptions.
Readers Who Read the Nikkei OnlyThe Nikkei covers not only economic and business news, but also science, technology, culture
and Japanese social trends. This balance and variety of content attracts a wide variety of
readers, many of whom only read the Nikkei.
Where the Nikkei is read
Change in percentage of readers who exclusively read the Nikkei
Source: The Nikkei Readership Survey, 2009
Source: J-READ 2009
0
30
40
50
60
70(%)
1990 1992 1994 1996 1998 2000 2002 2004 2006 2008
33.538.1
40.242.3
44.2
50.9 49.6
56.3
63.9
69.0
71.2%Home
Office28.8%
9
Reaching Business Leaders
Top Management ReadershipAmong the major newspapers and business magazines published in Japan, the Nikkei is the
most widely read by C-level executives. This is because the Nikkei provides them with the
most helpful information for making work-related decisions and drawing up future plans for
management of their companies.
Influence on Japan’s Decision-makersAs the nation’s largest daily economic and business newspaper with a circulation of over 3 million copies, the Nikkei has gained the trust of decision-makers with 93.8 percent coverage among top executives.
In addition, the Nikkei has a large readership among middle managers, who are most involved in day-to-day company operations and who take on an important role in making decisions. If you are looking to reach Japan’s decision-makers, choose the Nikkei.
Coverage of top management by Japan’s major business publications
0 10 20 30 40 50 60 70 80 90 100
Shukan Toyo Keizai (Business)
President (Business)
Shukan Diamond (Business)
Nikkei Business (Business)
Mainichi Shimbun (General)
Yomiuri Shimbun (General)
Asahi Shimbun (General)
The Nikkei (Business)
Newspapers
Magazines
(%)
93.8
36.7
17.8
48.4
59.2
42.0
27.2
34.6
Source: BE: Japan 2010
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Reaching Business Leaders
Source: BE: JAPAN 2010
The majority of top business people who read others titles also read the Nikkei
Limited access of global titles to C-suite +250 in Japan
also Nikkei Readers non-Nikkei readers
0 20 3010 40 50 60 70 80 90 100 (%)
Mainichi Shimbun
President
Yomiuri Shimbun
Weekly Diamond
Asahi Shimbun
Nikkei Business
The Nikkei 93.8
57.4 1.8
46.5 1.9
41.0 1.0
36.2 0.5
26.2 1.0
17.7 0.1
Forbes
Businessweek
Newsweek
The Japan Times
Financial Times
IHT/Asahi
TIME
The Economist
The Nikkei
2.8
2.3
2.1
1.9
1.9
1.6
1.5
1.3
0 20 3010 40 50 60 70 80 90 100 (%)
93.8
Source: BE: JAPAN 2010
BE: JAPAN 2010BE: Japan, the Media Survey of Japan’s Business Elite (formerly JBRS) 2010 is the seventh business elite survey of Japan’s senior business decision makers to be available to both Japanese and international media planners.Run as a joint venture between Ipsos MORI and Adams Communications, the independent survey provides information on Japan’s most influential top executives and managers, defined as senior heads of function in large and medium sized companies throughout the country. BE: Japan 2010 uses the same methodology as BE: Surveys (BE: Asia, BE: Europe and etc.) that are conducted in 31 countries around the world.
Information source
11
Reader Attributes
65.5%Men
Women34.5%
Manufacturing
Services
Financial, insurance, securities
Wholesale, retail
Telecommunications
Restaurant, lodging
Agriculture, forestry, fisheries, mining
Electricity, gas, water utilities
Others
Education
Construction
Medical welfare
Transport
Real estate
20.0%
14.0%
12.5%10.4%5.5%
4.9%4.9%
4.4%3.2%
2.9%1.9%
1.4%0.8%
13.3%
Age GroupsWhile well represented in every age group, approximately
40 percent of the Nikkei’s readers are in their 30s and
40s. This reflects the fact that the newspaper’s readership
includes not only top businesspeople and other influential
leaders, but also capable middle management.
Gender35 percent of Nikkei readers are female. As
women have made greater advances in Japanese
business society, the number of female Nikkei
readers has gradually increased.
IndustriesReaders of the Nikkei are
employed in a broad range of
industries including manufacturing
as well as wholesale/retail,
finance, insurance, securities and
telecommunications services.
Source: J-READ 2009
Source: J-READ 2009
Source: J-READ 2009
A Broad AudienceThe Nikkei attracts a broad range of readers because it covers a wide spectrum of information that can be useful when it comes to making important decisions.
The Nikkei is unique in that it offers information that satisfies readers in many industries and occupations, including industry specialists.
15.6%
20.1%
21.1%
22.3%
20.9%
60s and over50s
40s30s29 and under
12
Reader Attributes
Annual Household IncomeReflecting their high status and educational qualifications, the
average annual household income of the Nikkei readers is around
8 million yen, well above the average of readers of other Japanese
newspapers.
Source: J-READ 2009
Total Household SavingsThe average total household savings of the Nikkei readers are about 11 million
yen, again well above the average of readers of other Japanese newspapers.
Source: Corporate Image Survey (General), 2009
J-READJ-READ (The Comprehensive Newspaper Survey) is designed by Video Research Ltd. to help marketing and advertising professionals create efficient advertising plans in Japan by presenting scientifically derived, data-based media attributes of newspapers. The independent survey explores such topics as the relevance of newspapers in people’s everyday lives and consumer attitudes and product usage, in addition to people’s newspaper reading habits recorded during the week of the survey. It shows in detail how readers—the advertising targets—interact with their newspapers.
5.2%2.8%
10.0%
17.0%
19.5%15.7%
9.2%
20.6%
No income
Less than 2 million yen
2–4 million yen
10–15 million yen
Over 15 million yen
4–6 million yen
6–8 million yen
8–10 million yen
● Comparison of average annual household income
Mainichi
Yomiuri
Asahi
NIKKEI readers
¥6,230,000
¥6,451,000
¥6,848,000
¥8,141,000
17.7%
15.0%
9.9%
14.2%13.5%
5.3%
8.7%
15.7%
Less than 1 million yen
1–3 million yen
3–5 million yen
Over 30 million yen
No response
5–10 million yen
10–20 million yen
20–30 million yen
● Comparison of average total household savings
Yomiuri
Asahi
Mainichi
NIKKEI readers
¥8,031,000
¥9,091,000
¥9,260,000
¥11,147,000
Information source
13
Major Contents of the Nikkei
Best Format for Effectively Communicating InformationThe single constant focus of the Nikkei is the economy, but to respond to the diversified information needs of readers, it also covers sports, culture and daily life. Along with these regular articles, there is an additional supplement on Saturdays (NIKKEI Plus 1) as well as a monthly magazine supplement (THE NIKKEI MAGAZINE), both offering extensive coverage on topics closely related to lifestyle and cultural interests.
A Close Look at the Front Page of the Nikkei
The Nikkei Morning EditionThe Nikkei’s morning edition provides a broad range of information, laid out in a clear, functional manner.
Front-page newsPolitical newsEconomic newsFinancial newsInternational news
Corporate newsInvestment/financeMarketsSecuritiesCommodities
Economics columnsConsumer informationRegional economiesSportsSociety
CultureSunday edition
Nikkei masthead
Lead articlesThe front page’s lead articles communicate the day’s major news from an economic viewpoint. Front-page articles in the Nikkei also have a strong impact on business, industry and the markets. The front page is where the Nikkei’s unique perspective is most evident.
Table of contentsThe Nikkei’s table of contents gives a brief summary of five major news stories of the day.
Tokyo marketsGives the previous day’s prices for the Nikkei Stock Average, currency exchange rates and long-term interest rates.
Series articlesThe upper left-hand corner of the front page often features series articles giving in-depth coverage of everyday topics. Series articles like these, which examine serious themes head-on at much greater length than is possible in a single article, are a favorite with the Nikkei readers.
14
Major Contents of the Nikkei
NIKKEI Plus 1NIKKEI Plus 1 is designed to match the interests of affluent readers who want a full and
luxurious lifestyle. It offers readers intellectual stimulation through a broad range of articles
covering lifestyles and culture and is full of interesting stories, practical tips and helpful
information for consumers. NIKKEI Plus 1 captures readers’ attention and has proved to be
an ideal medium for reaching high-profile individuals in the Japanese market.
THE NIKKEI MAGAZINETHE NIKKEI MAGAZINE is targeted at core readers of the Nikkei residing in the Tokyo
metropolitan area, where the household expenditure level is exceptionally high for Japan.
The magazine strives to pursue themes that encourage curiosity of the Nikkei readers who
demand quality in all aspects of their lives. THE NIKKEI MAGAZINE distinguishes itself as a
newspaper supplement with its bold graphic art by a well-known Japanese designer and
impressive, informative content.
Standard Advertising Space Units
Center spread 786.5 ×512.5 30-15/16×20-3/16
(Width × Depth)
sehcnIsretemilliMeziSedoC
A 15 full cols. (full page) 380.0 ×512.5 14-15/16×20-3/16
B 10 full cols. (2/3 page) 380.0 ×341.0 14-15/16×13-7/16
C 7 full cols. (approx. 1/2 page) 380.0 ×238.0 14-15/16×9-3/8
D 5 full cols. (1/3 page) 380.0 ×169.5 14-15/16×6-11/16
E 3 full cols. (1/5 page) 380.0 ×100.5 14-15/16×3-15/16
F 2 full cols. (approx. 1/7 page) 380.0 × 66.5 14-15/16×2-5/8
G 7 half cols. (approx. 1/4 page) 189.5 ×238.0 7-7/16×9-3/8
H 5 half cols. (1/6 page) 189.5 ×169.5 7-7/16×6-11/16
I 3 half cols. (1/10 page) 189.5 ×100.5 7-7/16×3-15/16
J 2 half cols. (1/15 page) 189.5 × 66.5 7-7/16×2-5/8
K Side box 52.5 × 66.5 2-1/16×2-5/8
L Island 70.0 × 32.0 2-3/4×1-1/4
The format of the NIKKEI is broadsheet. Each page is 380mm (14- 15/16 inches) wide and 512.5mm (20- 3/16 inches) deep, and consists of 15 horizontal columns, each 32mm (1- 1/4 inches) high.
As a rule, articles and advertisements’ layout is based on horizontal columns. Standard advertising units are shown below.
Standard advertising units
15
Appendix
The Japanese MarketGetting an overall idea of the Japanese market as a whole is essential for understanding the Japanese newspaper market. Japan continues to enjoy high economic affluence compared to other countries, and its strong influence means that it is vital as a target for advertising.
EU: 16,404
Brics: 8,948
East Asia: 7,860
NAFTA: 16,680
Germany3,346
UK2,175
France2,649
Italy2,112
Others6,122
Russia1,229
China4,909
ASEAN51,343
US14,256
Canada1,336
Mexico1,088
NIEs1,608
India1,236
Brazil1,574
Japan5,681
Key statistics on Japan
GDP comparison of Japan with other major economic blocks in US$ billions, 2008
GDP comparison of Japan’s regions with other countries (US$ billion)
254 246
Chugokuregion
Thailand
410 424
Kyushuregion
Switzerland
681769
Chuburegion
TheNetherlands
115 128
Shikokuregion
New Zealand
1,724
1,432
1,099
Tokyometropolitan
region
Canada India
688769
Osakametropolitan
region
TheNetherlands
362 374
Tohokuregion
Austria
168 161
Hokkaidoregion
Singapore
Source: Formulated based on data from “World Economic Outlook Database” (April, 2008), IMF
Note: 2005 data is used for Japan; 2007 data is used for all other countries. Exchange rates based on IMF period-average rates.Source: Formulated based on data from “World Economic Outlook Database” (April, 2008), IMF; “Prefectural Economic Almanac”
(February, 2008), Economic and Social Research Institute, Cabinet Office
Size: 377,944 km2 1)
Population: 127,076,183 2)
GDP: 505,114.0 billion yen 3)
Sources: 1) Geospatial Information Authority of Japan (GSI) 2) Ministry of Internal Affairs and Communications 3) World Economic Outlook Database 2008, IMF
16
Appendix
Unique Positioning of Newspapers in JapanThe Japanese newspaper market has a number of distinguishing characteristics. Not only do newspapers in Japan boast the largest circulation in the world and offer a wealth of information, they also have clear advantages over other advertising media.
Newspapers in JapanAccording to the 2009 issue of WAN (World Press Trends), Japan had the largest total
number of newspapers issued on a daily basis. Japan also had the largest number of
newspapers per 1,000 people among the major industrialized countries. Another special
characteristic of Japan’s newspapers is the significantly high number of copies per paper, as
shown by the number of national daily newspapers with circulations in the millions on the
next page.
Morning and Afternoon EditionsUnlike national daily newspapers published in the U.S., Europe and other countries, most
Japanese dailies—like the Nikkei—have morning and afternoon editions. In today’s fast
changing world, these meet readers’ needs for the very latest news coverage.
The first printing of the Nikkei afternoon edition is delivered to securities companies
at around 12:30 p.m., with copies reaching other business sectors at 3:30–4:00 p.m. and
suburban households at around 5:00 p.m.
Advertising in NewspapersNewspaper advertising accounts for 12.4 percent of the total advertising expenditure in
Japan. This rate is the highest among print media.
The Nikkei is known as the most effective medium for disseminating corporate brand,
corporate social responsibility (CSR), and investor relations advertising, and is considered a
vital advertising medium in those categories.
17
Appendix
High Subscription RateJapan has a high newspaper subscription rate due to its efficient home-delivery system, with 95 percent of
papers being delivered in this way. Further contributing factors include Japan’s very high literacy rate and the
general enthusiasm for reading newspapers on a daily basis.
Reading HabitsA comparison of newspapers and magazines reveals that newspaper readers have a much higher
reading frequency, with 72 percent reading a newspaper daily on a continuing basis. This means much
greater exposure of advertising to newspaper readers.
Rate of subscription by delivery Newspaper circulation and penetration rate by country
Newspaper reading habits
Source: Japan Newspaper Publishers and Editors Association 2009
Source: Japan Newspaper Publishers and Editors Association 2009
Single copy sales4.7%
Mail0.1% Others
0.5%
Home delivery
94.7%
Every day
69.0%
once or twice a week7.6%
Less5.7%
3–4 times a week9.2%
5–6 times a week
8.6%
Source: WAN (World Press Trend) 2009
Japan
United States of America
Sweden
Denmark
United Kingdom
The Netherlands
Austria
Germany
Ireland
France
Belgium
Italy
Spain
China
India
67,290
51,389
4,394
2,150
17,503
5,309
2,949
20,079
979
10,290
1,669
9,676
8,208
-
107,057
110
1,453
90
36
112
35
19
358
11
95
23
93
161
-
2,501
613.1
211.8
575.1
485.0
358.7
394.1
418.0
283.1
277.7
206.0
190.0
188.8
214.5
112.2
142.5
No. of newspapers
Circulation(1,000 copies)
No. of copiesper 1,000 people
18
Appendix
Comparison of Japanese and Overseas MediaA comparison of the number of copies of newspapers and business magazines sold in Japan and abroad
reveals that in Japan, many more newspapers are sold than business magazines. This again demonstrates the
importance of newspapers in Japan.
Major newspapers (morning editions) in Japan
Major newspapers in the U.K.
Major business magazines in Japan
Major business magazines in the U.S.
Source: ABC (Japan), Jan.–Jun. 2010
Source: ABC (Japan), Jul.–Dec. 2009
Source: ABC (U.S.), Mar. 2010
Major newspapers: comparison between Japan and the U.K.
Business magazines: comparison between Japan and the U.S.
Source: The Nikkei: ABC (Japan), Jan.–Jun. 2010 Financial Times: ABC (U.K.), Nov. 2009 (U.K. circulation)
Source: The Nikkei: ABC (Japan), Jan.–Jun. 2010 Magazines (Japan): ABC (Japan), Jul.–Dec. 2009 The Wall Street Journal: ABC (U.S.), Mar. 2009 (U.S. circulation) Magazines (U.S.): ABC (U.S.), Mar. 2010
Japan
U.K.
0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000
5 newspapers total
Financial Times
5 newspapers total
The Nikkei 3,032,703
115,966 (U.K. circulation)
26,232,119
1,915,176
3 magazines total
The Wall Street Journal
4 magazines total
The Nikkei
500,000 1,000,000
Japan
U.S.
0 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000
3,032,703
638,883
1,698,990 (U.S. circulation)
2,694,813
Sankei1,633,219 The Nikkei
3,032,703
Asahi7,955,595
Mainichi3,593,867
Yomirui10,016,735
Financial Times 115,966 (U.K. circulation)
TheGuardian 305,240
The Independent 186,557
The Times 563,262
The Daily Telegraph744,151
Shukan ToyoKeizai
86,192
Nikkei Business263,936
ShukanDiamond108,704
President180,051
Forbes920,873
Fortune856,372
Businessweek917,568
Source: ABC (U.K.), Nov. 2009 (FT=U.K. circulation)
19
Advertising Representatives (As of January 2012)
North America
CanadaFenn Company Inc.2130 King RoadP.O. Box 1060, King CityON L7B 1B1, CanadaTel: +1-905-833-6200Fax: [email protected]
U.S.A. (The Northeast & the Midwest)Publicitas North America, Inc.330 Seventh Avenue, 5th FloorNew York, NY 10001, U.S.A.Tel: +1-212-599-5057Fax: [email protected]
U.S.A. (The West)Joan Hughes2025 Baker StreetSan Francisco, CA 94115 U.S.A.Tel: [email protected]
U.S.A. (The South)BCN International GmbH9035 Bluffview TraceRoswell, GA 30076, U.S.A.Tel: +1-212-884-4824Fax: [email protected]
U.S.A. (Hawaii)Audrey Higuchi908 Ocean View DriveHonolulu, HI 96816, U.S.A.Tel: +1-808-737-7422Fax: [email protected]
Central & South Americas
BrazilSIX-Serviço de Imprensa noExterior Ltda.Rua Piracuama, n.316 cj.81São Paulo/SP – CEP:05017-040 – BrasilTel & Fax: [email protected]
MexicoGrupo de Comunicacion Alchemiawiz S de RL de CVAve. Santa Fe 94 Torre A Piso 8Col. Zedec Santa FeMexico, DF, 01210 MexicoTel: +52 55 8851 1236Fax: +52 55 8851 [email protected]
PeruVKP Americas S.A.389 Emilio CaveneciaFloor 7, Lima 27, PeruTel: [email protected]
Europe
AustriaPublicitas GmbHNordbahnstraße 36/2/2, A-1020Vienna, AustriaTel: +43-1-211 53 61Fax: +43-1-212 16 [email protected]
BelgiumPublicitas NVAirway Park D/Lozenberg 231932 ZaventemBelgiumTel: +32-2-639-8420Fax: [email protected]
France & MonacoPublicitas S.A.S26, avenue Victor Hugo75116 Paris, FranceTel: +33-1-45-00-66-08Fax: [email protected]
GermanyReinhard InternationaleVerlagsvertretungen GmbHPosseltstrasse 1069120 Heidelberg, GermanyTel: +49-62 21-16 04 36Fax: +49-62 21-16 04 [email protected]
Greece & CyprusA&O Media Worldwide11, Tzavella Street, GR 152 31Athens, GreeceTel: +30-210-6742023Fax: [email protected]
ItalyK. Media SRLVia Bonaventura Cavalieri 120121 Milan, ItalyTel: +39 02 2906 1094Fax: +39 02 2906 [email protected]
LuxembourgIntermedia Ltd.23, Boulevard de Sébastopol75001 Paris, FranceTel: +33-1-55-34-95-50Fax: [email protected]
The NetherlandsPublicitas BVHerikerbergweg 175Parking 10, Building Mercurius(8th floor), 1101 CNAmsterdam ZuidoostThe NetherlandsTel: +31-20-311-9718Fax: [email protected]
PolandNew CommunicationsSpolka z ograniczona odpowiedzialnosciaSpolka Komandytowaul. Baluckiego 20/3,02-557 Warsaw, PolandTel: +48 22 646 26 76Fax: +48 22 646 30 [email protected]
PortugalPublima/Publicidade, LDAAlameda Sto. António dosCapuchos, 6-5-C1169-048 Lisboa, PortugalTel: +351 213 158 161/2/[email protected]
Russia, Ukraine & BelarusSuperbrand LLC.Kutuyovsky Prospect 14, Apartment 7121248 Moscow, RussiaTel: +7 499 243 1125Fax: +7 495 777 [email protected]
SpainPublicitas Internacional S.A.C/Goya 21, 1 Dcha.E-28001 Madrid, SpainTel: +34-91-323-79-11Fax: [email protected]
Sweden, Norway, Denmark, Finland & IcelandSimpson media68 Waterside CloseLondon SE28 OGS, U.K.Tel: +44 (0) 7900885456Fax: +44 (0) [email protected]
SwitzerlandPublicitas International AG
-BaselKornhausgasse 5/7, Postfach3843, CH-4002 BaselSwitzerlandTel: +41-61-275-4711Fax: [email protected]
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Advertising Representatives
-LausanneAve des Mousquines 4, PostfachCH-1001 Lausanne, SwitzerlandTel: +41-21-213-6311Fax: [email protected]
-ZurichMuertschenstrasse 39, PostfachCH-8010 Zürich, SwitzerlandTel: +41-44-250-3181Fax: [email protected]
U.K. & IrelandAdnative Ltd.Gordon House, Greencoat PlaceLondon SW1P 1PH, U.K.Tel: +44-20-7592-8325Fax: [email protected]
Middle East
IsraelTalbar MediaPOB 3184, Givat Ada 37808IsraelTel: +972-77-562-1900Fax: [email protected]
TurkeyTit Ajans Dis Tanitim Ltd. Sti.Nispetiye Cad.
.Ihsan Aksoy Sok.
Modern Apt. No:2 D.:21 34337Etiler / Istanbul, TurkeyTel: +90-212-257-7666/7667Fax: [email protected]
UAE, Bahrain, Saudi Arabia,Kuwait, Qatar & OmanIntermedia Ltd.P.O. Box 22857, Dubai, U.A.E.Tel: +971 4 346 6006Fax: +971 4 346 [email protected]
Africa
South AfricaMargie Ogilvy Promotions ccPO Box 1008KNYSNA 6570, South AfricaTel: [email protected]
Asia Pacific
Australia & New ZealandThe Media CompanyP.O. Box 1686Neutral Bay, NSW 2089AustraliaTel: +61-2-9909-5800Fax: [email protected]
ChinaSimonsays Advertising Co., Ltd.Rm 147, West Wing, East CourtNo. 3 Zhangzizhong RoadDongcheng DistrictBeijing 100007, ChinaTel: +86-10-6401-7481Fax: [email protected]
Hong KongPublicitas Hong Kong Ltd.26/F, Two Chinachem ExchangeSquare, 338 King’s Road,North Point, Hong KongTel: +852-2516-1001Fax: [email protected]
IndiaMediascope Publicitas (I)Pvt.Ltd.51 Doli Chambers, 5/FOff Arthur Bunder Rd., ColabaMumbai 400 005, IndiaTel: +91 (22) 2204-8890/
2282-4842Fax: +91 (22) 2287-5718/
IndonesiaPT Media MandiriJl. Dr. Saharjo No. 149/I,Jakarta 12860, IndonesiaTel: [email protected]
MalaysiaMediaplus(M) SDN BHDNo. 19-5, Jalan PJU 1/42Blk E1, Dataran Prima, 47301Petaling Jaya, MalaysiaTel: +60-3-7806 1552Fax: +60-3-7880 [email protected]
Pakistan & BangladeshPace (Pvt) Ltd.C86 Block 2Clifton Karachi-75600, PakistanTel: +92-213-111-11-7223Fax: [email protected]
The PhilippinesMCG MEDIA (Maggay Communications Group)Union Square CondominiumUnit 301, 145 15th AvenueQuezon City, Metro ManilaThe PhilippinesTel: +632-911-6948Fax: [email protected]
SingaporePacom Media Pte., Ltd.801 Toa Payoh Lorong 7#06-08, Wearnes BuildingSingapore 319319Tel: +65-6323-9600Fax: [email protected]
South KoreaDooBee Inc.8th Fl, DooBee Bldg.11-3, Jeong-dong, Jung-guSeoul 100-120Republic of KoreaTel: +82-2-3702-1743Fax: [email protected]
TaiwanEpoch Limited3F-4, No. 189, Keelung RoadSection 2, Taipei 11054, TaiwanTel: +886-2-2377-9108,
2378-2471Fax: [email protected]@msa.hinet.net
ThailandPublicitas (Thailand) Ltd.5th Floor, Lumpini I Building239 /2 Soi SarasinRajdamri RoadLumpini PathumwanBangkok 10330, ThailandTel: +66-2651-9273 to 7Fax: [email protected]
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Advertising Sales Offices
TOKYO
Nikkei Inc.Cross-Media Advertising & Business Bureau1-3-7 Otemachi, Chiyoda-kuTokyo 100-8066, JapanTel: +81-3-6256-7526Fax: +81-3-6256-7908E-mail: [email protected]
NEW YORK
Nikkei America, Inc.1325 Avenue of the AmericasSuite 2500New York, NY 10019, U.S.A.Tel: +1-212-261-6220Fax: +1-212-261-6208E-mail: [email protected]
LOS ANGELES
Nikkei America, Inc.1960 East Grand Avenue, #1090El Segundo, CA 90245, U.S.A.Tel: +1-310-615-8775Fax: +1-310-416-1270E-mail: [email protected]
LONDON
Nikkei Europe Ltd.6th Floor, Barnard’s Inn86 Fetter LaneLondon EC4A 1ENU.K.Tel: +44-20-7421-7807Fax: +44-20-7421-7828E-mail: [email protected]
FRANKFURT
Nikkei Europe Ltd.Rüsterstraße 1360325 Frankfurt am MainGermanyTel: +49-69-7158-540Fax: +49-69-721-209E-mail: [email protected]
SINGAPORE
Nikkei Asia Pte Ltd.331, North Bridge Road#13-02/03, Odeon TowersSingapore 188720Tel: +65-6336-4122Fax: +65-6336-4016E-mail: [email protected]
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Information Sources
The Comprehensive Newspaper Survey (J-READ) 2009Respondents: Men and women aged 15–69 nationwideNumber of samples: 28,742Date of survey: October, 2009Survey conducted by: Video Research, Inc.
The Japan Business Readership Survey (BE: Japan 2010)Respondents: Chairpersons, presidents and chief executives in individual areas of operations, in
domestic companies and financial institutions and foreign-affiliate companies and financial institutions (with 250 employees or more) located in Japan
Number of samples: 757Date of survey: Feb.–Apr., 2010Survey conducted by: Ipsos-MORI (London), Adams Communications (Tokyo)
The Nikkei Corporate Image Survey 2009Respondents: Men and women/businesspeople aged 18–69Number of samples: 9,428 (general)/11,804 (businesspeople)Date of survey: July–September, 2009Survey conducted by: Nikkei Research Inc.
The Nikkei Readership Survey, 2009Respondents: Readers of the Nikkei residing in TokyoNumber of samples: 1,382Date of survey: October–November, 2009Survey conducted by: Nikkei Research Inc.
Surveys referred to in this Media Data
23
DMThe Nikkei MEDIA DATAJapan’s Premier Business Daily
Nikkei Inc.1-3-7 Otemachi, Chiyoda-ku, Tokyo 100-8066, Japan
Tel: +81-3-6256-7526 Fax: +81-3-6256-7908
URL: http://adweb.nikkei.co.jp/english/index.html